Brandwave

How popular isVolvo Construction Equipment?

In September 2026, people searched for Volvo Construction Equipment by name about 22,200 times worldwide, an 18.1% decrease from the previous year. These searches made up 3% of all global excavator brand searches, placing Volvo Construction Equipment sixth out of 12 brands. When we asked both ChatGPT and Google AI Overviews about excavator brands, Volvo Construction Equipment appeared in two of the five answers and was the seventh most recommended of the 12.

Search and AI answers in September 2026

Volvo Construction Equipment is the sixth most searched of 12 competitors and the seventh most recommended in AI answers.

  1. KubotaShare of searches 49.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. SumitomoShare of searches 18.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. SanyShare of searches 14.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 10th
  4. KobelcoShare of searches 6.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 11th
  5. Volvo Construction EquipmentShare of searches 3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th

+7 more

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Top excavator brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Volvo Construction Equipment was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Volvo Construction Equipment is the seventh most recommended of the 12.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Caterpillar1st
  2. Kubota2nd
  3. Komatsu3rd
  4. Hitachi4th
  5. Bobcat5th
  6. Yanmar6th
  7. Volvo Construction Equipment7th
  8. Takeuchi8th
  9. JCB9th
  10. Sany10th
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kubota5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Caterpillar5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hitachi4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Komatsu4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sany3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Volvo Construction Equipment2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bobcat2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Takeuchi2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yanmar2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kobelco1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about excavator brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which excavator brands compete with Volvo Construction Equipment?

Volvo Construction Equipment against excavator brands worldwide, by month

Share of searches by month for Kubota, Sumitomo, Sany, Kobelco, Caterpillar, Volvo Construction Equipment. The figures are in the table below the chart.

View monthly share of searches table
MonthKubotaSumitomoSanyKobelcoCaterpillarVolvo Construction EquipmentBobcatTakeuchiYanmarJCBHitachiKomatsu
Oct 202554.7%16.4%11%6%4.9%3.3%1.5%0.8%0.8%0.44%0.16%0.02%
Nov 202550.2%18.4%12.4%6.8%4.5%3.7%1.7%0.9%0.74%0.49%0.18%0.02%
Dec 202552.1%15.6%12.8%7%4.7%3.1%2.6%0.76%0.76%0.41%0.14%0.02%
Jan 202651.5%15.4%12.7%6.9%5.7%3.1%2.5%0.92%0.76%0.41%0.14%0.02%
Feb 202651.6%15.4%12.7%6.9%5.7%3.8%1.7%0.92%0.76%0.41%0.14%0.02%
Mar 202653.2%16%13%5.9%4.8%3.2%1.4%0.96%0.96%0.43%0.15%0.02%
Apr 202654.9%16.5%11%6%4.9%2.7%1.5%0.99%0.81%0.44%0.12%0.02%
May 202651.9%19%12.7%5.7%4.7%2.6%1.4%0.76%0.76%0.33%0.12%0.02%
Jun 202654.4%16.3%13.3%6%4%2.7%1.2%0.8%0.8%0.35%0.11%0.02%
Jul 202649.8%18.3%14.9%6.7%4.5%2.4%1.3%0.73%0.89%0.39%0.12%0.02%
Aug 202648.9%17.9%14.6%6.6%5.4%3%1.3%0.88%0.88%0.39%0.12%0.02%
Sep 202649.8%18.3%14.9%6.7%3.7%3%1.3%0.89%0.73%0.49%0.14%0.02%

  1. 1.Kubota

    49.8%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share +0.9 points.

  2. 2.Sumitomo

    18.3%

    Held 2nd. 135K estimated branded searches, 0% vs prior month. Share +0.3 points.

  3. 3.Sany

    14.9%

    Held 3rd. 110K estimated branded searches, 0% vs prior month. Share +0.3 points.

  4. 4.Kobelco

    6.7%

    Held 4th. 49.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Caterpillar

    3.7%

    Held 5th. 27.1K estimated branded searches, -33.1% vs prior month. Share -1.7 points.

  6. 6.Volvo Construction Equipment

    3%

    Held 6th. 22.2K estimated branded searches, 0% vs prior month. Share +0.1 points.

  7. 7.Bobcat

    1.3%

    Held 7th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Takeuchi

    0.89%

    Held 8th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Yanmar

    0.73%

    Held 9th. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  10. 10.JCB

    0.49%

    Held 10th. 3.6K estimated branded searches, +24.1% vs prior month. Share +0.1 points.

  11. 11.Hitachi

    0.14%

    Held 11th. 1K estimated branded searches, +13.6% vs prior month. Share 0 points.

  12. 12.Komatsu

    0.02%

    Held 12th. 140 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Volvo Construction Equipment and its closest rivals

Every comparison with Volvo Construction Equipment

15 comparisons

How has branded search demand for Volvo Construction Equipment changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Volvo Construction Equipment worldwide fell from 27.1K to 22.2K.
  • Across the 12 months ending September 2026, Volvo Construction Equipment’s share of searches among excavator brands worldwide peaked at 3.8% in February 2026 and was lowest at 2.4% in July 2026.

How did search popularity change for excavator brands worldwide in September 2026?

6 changes

  1. In September 2026, Kubota gained share of searches among excavator brands worldwide, from 48.9% to 49.8%.

  2. In September 2026, Caterpillar lost share of searches among excavator brands worldwide, from 5.4% to 3.7%.

  3. Estimated monthly branded searches for Sany worldwide rose 21.5% over 12 measured months, from 90.5K to 110K in September 2026.

  4. Estimated monthly branded searches for Hitachi worldwide fell 23.1% over 12 measured months, from 1.3K to 1K in September 2026.

  5. Estimated monthly branded searches for Bobcat worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.

  6. Estimated monthly branded searches for Yanmar worldwide fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026.

How are Volvo Construction Equipment’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Volvo Construction Equipment’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • volvo construction equipment

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How the Brand Demand Index is measured

Where does Volvo Construction Equipment compete?

Volvo Construction Equipment is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Excavator brands6th of 123%Shown above
Wheel loader brands1st of 1030.4%Show ranking
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Is Volvo Construction Equipment your brand?

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