Brandwave

Hitachi vs Volvo Construction Equipment:Which is more popular?

In September 2026, Volvo Construction Equipment had more branded searches than Hitachi among excavator brands worldwide. Volvo Construction Equipment had about 22,200 branded searches, while Hitachi had 1,000. Volvo Construction Equipment made up 3% of all excavator brand searches we track, and Hitachi accounted for 0.14%. When we asked ChatGPT and Google AI Overviews about excavator brands, Hitachi appeared in four of the five answers and Volvo Construction Equipment in two. Hitachi was mentioned before Volvo Construction Equipment in every answer that named either.

Among excavator brands worldwide in September 2026

Who do people search for more?

Volvo Construction Equipment, about 22 searches for every 1 for Hitachi

Volvo Construction Equipment 22.2K searchesHitachi 1K searches

Who does AI mention more?

Hitachi, mentioned in 4 of 5 answers, Volvo Construction Equipment in 2

Hitachi in 4 of 5Volvo Construction Equipment in 2 of 5

Who does AI recommend more?

Hitachi, named ahead of Volvo Construction Equipment in 4 of 4 answers

Hitachi first in 4Volvo Construction Equipment never first

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Top excavator brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Hitachi was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Volvo Construction Equipment was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Hitachi was listed before Volvo Construction Equipment in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Caterpillar1st
  2. Kubota2nd
  3. Komatsu3rd
  4. Hitachi4th
  5. Bobcat5th
  6. Yanmar6th
  7. Volvo Construction Equipment7th
  8. Takeuchi8th
  9. JCB9th
  10. Sany10th
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kubota5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Caterpillar5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hitachi4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Komatsu4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sany3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Volvo Construction Equipment2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bobcat2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Takeuchi2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yanmar2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kobelco1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about excavator brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Hitachi or Volvo Construction Equipment more popular in search?

This chart shows how often people search Google for Hitachi and Volvo Construction Equipment by name. Each line represents a brand's share of searches for all 12 excavator brands we track, month by month, from English-language searches worldwide.

Hitachi and Volvo Construction Equipment among excavator brands worldwide, by month

Share of searches by month for Volvo Construction Equipment, Hitachi. The figures are in the table below the chart.

View monthly share of searches table
MonthKubotaSumitomoSanyKobelcoCaterpillarVolvo Construction EquipmentBobcatTakeuchiYanmarJCBHitachiKomatsu
Oct 202554.7%16.4%11%6%4.9%3.3%1.5%0.8%0.8%0.44%0.16%0.02%
Nov 202550.2%18.4%12.4%6.8%4.5%3.7%1.7%0.9%0.74%0.49%0.18%0.02%
Dec 202552.1%15.6%12.8%7%4.7%3.1%2.6%0.76%0.76%0.41%0.14%0.02%
Jan 202651.5%15.4%12.7%6.9%5.7%3.1%2.5%0.92%0.76%0.41%0.14%0.02%
Feb 202651.6%15.4%12.7%6.9%5.7%3.8%1.7%0.92%0.76%0.41%0.14%0.02%
Mar 202653.2%16%13%5.9%4.8%3.2%1.4%0.96%0.96%0.43%0.15%0.02%
Apr 202654.9%16.5%11%6%4.9%2.7%1.5%0.99%0.81%0.44%0.12%0.02%
May 202651.9%19%12.7%5.7%4.7%2.6%1.4%0.76%0.76%0.33%0.12%0.02%
Jun 202654.4%16.3%13.3%6%4%2.7%1.2%0.8%0.8%0.35%0.11%0.02%
Jul 202649.8%18.3%14.9%6.7%4.5%2.4%1.3%0.73%0.89%0.39%0.12%0.02%
Aug 202648.9%17.9%14.6%6.6%5.4%3%1.3%0.88%0.88%0.39%0.12%0.02%
Sep 202649.8%18.3%14.9%6.7%3.7%3%1.3%0.89%0.73%0.49%0.14%0.02%

How has the Hitachi and Volvo Construction Equipment comparison changed over the last 12 months?

3 findings

How did search popularity change for excavator brands worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Hitachi worldwide fell 23.1% over 12 measured months, from 1.3K to 1K in September 2026.

  2. Estimated monthly branded searches for Volvo Construction Equipment worldwide fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Hitachi’s and Volvo Construction Equipment’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hitachi

1 branded search term

  • hitachi digger

Volvo Construction Equipment

1 branded search term

  • volvo construction equipment

How the Brand Demand Index is measured

Other head-to-heads among excavator brands

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