Brandwave

How popular isKomatsu in search?

In September 2026, there were an estimated 140 branded searches for Komatsu worldwide which is down 17.6% over the last 12 months. Komatsu holds 0.03% estimated Share of Search among excavator brands worldwide and is ranked 10th of 10 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Sumitomo32.5%
  2. Sany26.5%
  3. Caterpillar22.6%
  4. Kobelco11.9%
  5. Bobcat2.4%
  6. Takeuchi1.6%
  7. Yanmar1.3%
  8. JCB0.87%
  9. Hitachi0.24%
  10. Komatsu0.03%
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Which excavator brands compete with Komatsu?

Komatsu against excavator brands worldwide, by month

Share of Search by month for Sumitomo, Sany, Caterpillar, Kobelco, Bobcat, Komatsu. The figures are in the table below the chart.

View monthly share of search table
MonthSumitomoSanyCaterpillarKobelcoBobcatTakeuchiYanmarJCBHitachiKomatsu
Oct 202531.3%21%29.1%11.5%2.8%1.5%1.5%0.84%0.3%0.04%
Nov 202533%22.1%25.7%12.1%3%1.6%1.3%0.88%0.32%0.03%
Dec 202528.1%23.1%27.7%12.7%4.6%1.4%1.4%0.74%0.26%0.03%
Jan 202625.8%21.2%33.3%11.6%4.2%1.5%1.3%0.68%0.23%0.04%
Feb 202627.2%22.4%31.1%12.3%3%1.6%1.3%0.72%0.25%0.03%
Mar 202629.2%23.8%29%10.7%2.6%1.8%1.8%0.78%0.28%0.04%
Apr 202630.5%20.4%30.7%11.2%2.7%1.8%1.5%0.81%0.23%0.04%
May 202633.8%22.5%27.5%10.1%2.5%1.4%1.4%0.59%0.2%0.03%
Jun 202630.8%25.1%26.7%11.3%2.3%1.5%1.5%0.66%0.2%0.03%
Jul 202630.9%25.2%26.6%11.3%2.3%1.2%1.5%0.66%0.2%0.04%
Aug 202630.4%24.8%27.5%11.2%2.2%1.5%1.5%0.65%0.2%0.03%
Sep 202632.5%26.5%22.6%11.9%2.4%1.6%1.3%0.87%0.24%0.03%
  1. 1.Sumitomo

    32.5%

    Held 1st. 135K estimated branded searches, 0% vs prior month. Share +2.1 points.

  2. 2.Sany

    26.5%

    Moved from 3rd to 2nd. 110K estimated branded searches, 0% vs prior month. Share +1.7 points.

  3. Moved from 2nd to 3rd. 93.7K estimated branded searches, -23.3% vs prior month. Share -4.9 points.

  4. 4.Kobelco

    11.9%

    Held 4th. 49.5K estimated branded searches, 0% vs prior month. Share +0.8 points.

  5. 5.Bobcat

    2.4%

    Held 5th. 9.9K estimated branded searches, 0% vs prior month. Share +0.2 points.

  6. 6.Takeuchi

    1.6%

    Held 6th. 6.6K estimated branded searches, 0% vs prior month. Share +0.1 points.

  7. 7.Yanmar

    1.3%

    Held 7th. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  8. 8.JCB

    0.87%

    Held 8th. 3.6K estimated branded searches, +24.1% vs prior month. Share +0.2 points.

  9. 9.Hitachi

    0.24%

    Held 9th. 1K estimated branded searches, +13.6% vs prior month. Share 0 points.

  10. 10.Komatsu

    0.03%

    Held 10th. 140 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Komatsu and its closest rivals

How has branded search demand for Komatsu changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Komatsu worldwide fell from 170 to 140.
  • Across the 12 months ending September 2026, Komatsu’s estimated Share of Search among excavator brands worldwide held steady, from 0.04% to 0.03%.

How did search popularity change for excavator brands worldwide in September 2026?

  1. In September 2026, Sany overtook Caterpillar to rank 2nd among excavator brands worldwide, with 26.5% estimated Share of Search.

  2. In September 2026, Sumitomo gained estimated Share of Search among excavator brands worldwide, from 30.4% to 32.5%.

  3. In September 2026, Kobelco gained estimated Share of Search among excavator brands worldwide, from 11.2% to 11.9%.

  4. In September 2026, Caterpillar lost estimated Share of Search among excavator brands worldwide, from 27.5% to 22.6%.

  5. Estimated monthly branded searches for Hitachi worldwide fell 23.1% over 12 measured months, from 1.3K to 1K in September 2026.

  6. Estimated monthly branded searches for Bobcat worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.

Where does Komatsu compete?

Komatsu is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Mini excavators6th of 60.03%Show ranking
Excavator brands10th of 100.03%Shown above
Forklift brands7th of 70.46%Show ranking

How is Komatsu measured?

Brandwave collects information about searches that people make online using Komatsu’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • komatsu 25

Do you work for Komatsu? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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