Brandwave

How popular isHitachi?

In September 2026, people searched for Hitachi by name about 3,060 times worldwide, a 14.8% decrease from the previous year. These searches made up 0.1% of all global mining truck brand searches, placing Hitachi seventh out of seven brands. When we asked both ChatGPT and Google AI Overviews about mining truck brands, Hitachi appeared in two of the five answers and was the fifth most recommended of the seven.

Search and AI answers in September 2026

Hitachi is the seventh most searched of 7 competitors and the fifth most recommended in AI answers.

  1. LiebherrShare of searches 55.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  2. SanyShare of searches 24.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  3. XCMGShare of searches 16.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  4. BELAZShare of searches 2.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  5. HitachiShare of searches 0.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th

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Top mining truck brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Hitachi was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Hitachi is the fifth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Caterpillar1st
  2. Komatsu2nd
  3. BELAZ3rd
  4. Liebherr4th
  5. Hitachi5th
  6. XCMG6th
  7. Sany7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Caterpillar5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Komatsu5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Liebherr4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BELAZ4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • XCMG2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hitachi2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sany1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about mining truck brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which mining truck brands compete with Hitachi?

Hitachi against mining truck brands worldwide, by month

Share of searches by month for Liebherr, Sany, XCMG, BELAZ, Hitachi. The figures are in the table below the chart.

View monthly share of searches table
MonthLiebherrSanyXCMGBELAZCaterpillarKomatsuHitachi
Oct 202562.9%18.9%15.5%1.7%0.61%0.27%0.12%
Nov 202562.9%18.9%15.5%1.7%0.61%0.25%0.12%
Dec 202559.9%22%14.7%2.4%0.58%0.26%0.14%
Jan 202664.8%19.5%13%1.7%0.52%0.23%0.13%
Feb 202660.1%22.1%14.8%2%0.59%0.26%0.14%
Mar 202662.2%22.7%12.5%1.7%0.6%0.25%0.12%
Apr 202664.9%19.5%13%1.7%0.52%0.23%0.1%
May 202655.4%24.8%16.7%2.2%0.54%0.29%0.11%
Jun 202661.7%22.6%12.4%2.5%0.49%0.24%0.08%
Jul 202660.3%22%14.8%2%0.48%0.24%0.09%
Aug 202657.2%25.6%14.1%2.3%0.56%0.26%0.09%
Sep 202655.1%24.7%16.6%2.7%0.54%0.27%0.1%

  1. 1.Liebherr

    55.1%

    Held 1st. 246K estimated branded searches, 0% vs prior month. Share -2 points.

  2. 2.Sany

    24.7%

    Held 2nd. 110K estimated branded searches, 0% vs prior month. Share -0.9 points.

  3. 3.XCMG

    16.6%

    Held 3rd. 74K estimated branded searches, +22.3% vs prior month. Share +2.5 points.

  4. 4.BELAZ

    2.7%

    Held 4th. 12.1K estimated branded searches, +22.2% vs prior month. Share +0.4 points.

  5. 5.Caterpillar

    0.54%

    Held 5th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Komatsu

    0.27%

    Held 6th. 1.2K estimated branded searches, +8.1% vs prior month. Share 0 points.

  7. 7.Hitachi

    0.1%

    Held 7th. 460 estimated branded searches, +17.9% vs prior month. Share 0 points.

Compare popularity between Hitachi and its closest rivals

Every comparison with Hitachi

43 comparisons

How has branded search demand for Hitachi changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Hitachi worldwide fell from 3.6K to 3.1K.
  • Across the 12 months ending September 2026, Hitachi’s share of searches among mining truck brands worldwide held steady, from 0.12% to 0.1%.

How did search popularity change for mining truck brands worldwide in September 2026?

6 changes

  1. In September 2026, XCMG gained share of searches among mining truck brands worldwide, from 14.1% to 16.6%.

  2. In September 2026, Liebherr lost share of searches among mining truck brands worldwide, from 57.2% to 55.1%.

  3. In September 2026, Sany lost share of searches among mining truck brands worldwide, from 25.6% to 24.7%.

  4. Estimated monthly branded searches for BELAZ worldwide rose 49.4% over 12 measured months, from 8.1K to 12.1K in September 2026.

  5. Estimated monthly branded searches for Hitachi worldwide fell 19.3% over 12 measured months, from 570 to 460 in September 2026.

  6. Estimated monthly branded searches for Caterpillar worldwide fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.

How are Hitachi’s branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Hitachi’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • hitachi air nailer
  • hitachi digger
  • hitachi dump truck
  • hitachi heat pump
  • hitachi mining truck
  • hitachi rebar cutter bender
  • hitachi vfd drives

Do you work for Hitachi? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Hitachi compete?

Hitachi is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Air nailer brands10th of 11<0.01%Show ranking
VFD drives brands8th of 80.01%Show ranking
Heat pump brands9th of 90.05%Show ranking
Rebar cutter bender brands4th of 50.02%Show ranking
Excavator brands11th of 120.14%Show ranking
Digger brands8th of 90.14%Show ranking
Mining truck brands7th of 70.1%Shown above
Wheel loader brands9th of 101.4%Show ranking
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