Fujitsu vs Hitachi:Which is more popular by branded search?
In August 2026, Hitachi had more branded searches than Fujitsu among heat pump brands worldwide. Hitachi was estimated to have 880 branded searches compared to Fujitsu’s 480, and held a 0.14% Share of Search versus Fujitsu’s 0.08%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Fujitsu or Hitachi?
Compare the heat pump brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hitachi, Fujitsu. The figures are in the table below the chart.
View monthly share of search table
| Month | Daikin | Mitsubishi Electric | Panasonic | Hitachi | Fujitsu |
|---|---|---|---|---|---|
| Oct 2025 | 61.9% | 15.1% | 22.7% | 0.18% | 0.05% |
| Nov 2025 | 59.9% | 17.9% | 22% | 0.21% | 0.08% |
| Dec 2025 | 69% | 13.9% | 16.9% | 0.15% | 0.06% |
| Jan 2026 | 67% | 16.4% | 16.4% | 0.15% | 0.05% |
| Feb 2026 | 64.6% | 19.3% | 15.9% | 0.18% | 0.07% |
| Mar 2026 | 70.8% | 17.4% | 11.6% | 0.17% | 0.06% |
| Apr 2026 | 72.3% | 17.7% | 9.7% | 0.13% | 0.09% |
| May 2026 | 72.3% | 17.7% | 9.7% | 0.13% | 0.08% |
| Jun 2026 | 73.7% | 18.1% | 8.1% | 0.1% | 0.06% |
| Jul 2026 | 72.3% | 17.8% | 9.7% | 0.12% | 0.06% |
| Aug 2026 | 70.8% | 17.3% | 11.6% | 0.14% | 0.08% |
| Sep 2026 | — | — | — | — | — |
How has the Fujitsu and Hitachi comparison changed over the last 12 months?
3 findings
- Hitachi was ahead of Fujitsu in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Fujitsu’s estimated Share of Search among heat pump brands worldwide moved from 0.05% to 0.08%, and its estimated monthly branded searches moved from 390 to 480.
- Across the 11 months ending August 2026, Hitachi’s estimated Share of Search among heat pump brands worldwide moved from 0.18% to 0.14%, and its estimated monthly branded searches moved from 1.3K to 880.
How did search popularity change for heat pump brands worldwide in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Fujitsu’s and Hitachi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.