Brandwave

Bosch vs Daikin:Which is more popular?

In September 2026, Daikin had more branded searches than Bosch among heat pump brands worldwide. Daikin had about 450,000 branded searches, while Bosch had 4,400. Daikin made up 27.7% of all heat pump brand searches we track, and Bosch accounted for 0.27%. When we asked ChatGPT and Google AI Overviews about heat pump brands, Bosch appeared in four of the five answers and Daikin in two. Bosch was mentioned before Daikin in three out of five answers.

Among heat pump brands worldwide in September 2026

Who do people search for more?

Daikin, about 102 searches for every 1 for Bosch

Daikin 450K searchesBosch 4.4K searches

Who does AI mention more?

Bosch, mentioned in 4 of 5 answers, Daikin in 2

Bosch in 4 of 5Daikin in 2 of 5

Who does AI recommend more?

Bosch, named ahead of Daikin in 3 of 5 answers

Bosch first in 3Daikin first in 2

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Top heat pump brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bosch was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Daikin was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Bosch was listed before Daikin in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Carrier1st
  2. Trane2nd
  3. Mitsubishi Electric3rd
  4. Bosch4th
  5. Daikin5th
  6. Panasonic–
  7. Rinnai–
  8. Fujitsu–
  9. Hitachi–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Trane5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Carrier5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mitsubishi Electric4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bosch4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Daikin2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Panasonic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rinnai0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fujitsu0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hitachi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about heat pump brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Bosch or Daikin more popular in search?

This chart shows how often people search Google for Bosch and Daikin by name. Each line represents a brand's share of searches for all nine heat pump brands we track, month by month, from English-language searches worldwide.

Bosch and Daikin among heat pump brands worldwide, by month

Share of searches by month for Daikin, Bosch. The figures are in the table below the chart.

View monthly share of searches table
MonthPanasonicDaikinMitsubishi ElectricTraneRinnaiFujitsuBoschCarrierHitachi
Oct 202552.9%27.3%6.7%6.7%4.5%1.1%0.33%0.49%0.06%
Nov 202556%23.9%7.1%5.9%4.8%1.4%0.35%0.43%0.06%
Dec 202553.8%28%5.6%5.6%4.6%1.4%0.41%0.41%0.06%
Jan 202652.2%26.9%6.6%6.6%5.4%1.3%0.39%0.59%0.08%
Feb 202660.9%21.4%6.4%5.3%4.3%0.87%0.38%0.47%0.06%
Mar 202651.6%29.6%7.3%5.9%4%0.85%0.29%0.44%0.05%
Apr 202657.2%26.2%6.4%5.2%3.5%0.79%0.31%0.31%0.05%
May 202656.3%26.6%6.5%5.3%3.6%1.1%0.26%0.32%0.04%
Jun 202647.3%33.2%8.1%5.4%3.7%1.6%0.27%0.4%0.05%
Jul 202650.4%30.3%7.4%6.1%3.3%1.5%0.3%0.55%0.06%
Aug 202653.6%26.9%6.6%6.6%4.4%1.1%0.26%0.39%0.05%
Sep 202654.5%27.7%6.8%5.6%3.7%1.1%0.27%0.27%0.05%

How has the Bosch and Daikin comparison changed over the last 12 months?

3 findings
  • Daikin was ahead of Bosch in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bosch’s share of searches among heat pump brands worldwide moved from 0.33% to 0.27%, and its estimated monthly branded searches moved from 5.4K to 4.4K.
  • Across the 12 months ending September 2026, Daikin’s share of searches among heat pump brands worldwide moved from 27.3% to 27.7%, and its estimated monthly branded searches held steady at 450K.

How did search popularity change for heat pump brands worldwide in September 2026?

2 changes

  1. In September 2026, Daikin gained share of searches among heat pump brands worldwide, from 26.9% to 27.7%.

  2. In September 2026, Bosch rose from 8th to 7th among heat pump brands worldwide.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Bosch’s and Daikin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bosch

1 branded search term

  • bosch heat pump

Daikin

1 branded search term

  • daikin

How the Brand Demand Index is measured

Other head-to-heads among heat pump brands

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