Brandwave

How popular isDaikin in search?

In August 2026, there were an estimated 450K branded searches for Daikin worldwide which held steady over the last 11 months. Daikin holds 70.8% estimated Share of Search among heat pump brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Daikin70.8%
  2. Mitsubishi Electric17.3%
  3. Panasonic11.6%
  4. Hitachi0.14%
  5. Fujitsu0.08%
Daikin website (opens in a new tab)

Follow Daikin and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which heat pump brands compete with Daikin?

Daikin against heat pump brands worldwide, by month

Share of Search by month for Daikin, Mitsubishi Electric, Panasonic. The figures are in the table below the chart.

View monthly share of search table
MonthDaikinMitsubishi ElectricPanasonicHitachiFujitsu
Oct 202561.9%15.1%22.7%0.18%0.05%
Nov 202559.9%17.9%22%0.21%0.08%
Dec 202569%13.9%16.9%0.15%0.06%
Jan 202667%16.4%16.4%0.15%0.05%
Feb 202664.6%19.3%15.9%0.18%0.07%
Mar 202670.8%17.4%11.6%0.17%0.06%
Apr 202672.3%17.7%9.7%0.13%0.09%
May 202672.3%17.7%9.7%0.13%0.08%
Jun 202673.7%18.1%8.1%0.1%0.06%
Jul 202672.3%17.8%9.7%0.12%0.06%
Aug 202670.8%17.3%11.6%0.14%0.08%
Sep 2026—————

  1. 1.Daikin

    70.8%

    Held 1st. 450K estimated branded searches, -18.2% vs prior month. Share -1.5 points.

  2. 2.Mitsubishi Electric

    17.3%

    Held 2nd. 110K estimated branded searches, -18.5% vs prior month. Share -0.4 points.

  3. 3.Panasonic

    11.6%

    Held 3rd. 74K estimated branded searches, 0% vs prior month. Share +1.9 points.

  4. 4.Hitachi

    0.14%

    Held 4th. 880 estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Fujitsu

    0.08%

    Held 5th. 480 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Daikin and its closest rivals

Every comparison with Daikin

How has branded search demand for Daikin changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Daikin worldwide held steady at 450K.
  • Across the 11 months ending August 2026, Daikin’s estimated Share of Search among heat pump brands worldwide increased from 61.9% to 70.8%.
  • Across the 11 months ending August 2026, Daikin’s estimated Share of Search among heat pump brands worldwide peaked at 73.7% in June 2026 and was lowest at 59.9% in November 2025.

How did search popularity change for heat pump brands worldwide in August 2026?

  1. In August 2026, Panasonic gained estimated Share of Search among heat pump brands worldwide, from 9.7% to 11.6%.

  2. In August 2026, Daikin lost estimated Share of Search among heat pump brands worldwide, from 72.3% to 70.8%.

  3. Estimated monthly branded searches for Fujitsu worldwide rose 23.1% over 11 measured months, from 390 to 480 in August 2026.

  4. Estimated monthly branded searches for Hitachi worldwide fell 32.3% over 11 measured months, from 1.3K to 880 in August 2026.

Where does Daikin compete?

Daikin is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Air conditioner brands2nd of 539.2%Show ranking
Heat pump brands1st of 570.8%Shown above

How is Daikin measured?

Brandwave collects information about searches that people make online using Daikin’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • daikin

Do you work for Daikin? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Daikin your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free