Brandwave

How popular isLG in search?

In August 2026, there were an estimated 513K branded searches for LG worldwide which held steady over the last 11 months. LG holds 44.7% estimated Share of Search among air conditioner brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. LG44.7%
  2. Daikin39.2%
  3. Mitsubishi Electric9.6%
  4. Panasonic6.5%
  5. Fujitsu0.04%
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Which air conditioner brands compete with LG?

LG against air conditioner brands worldwide, by month

Share of Search by month for LG, Daikin, Mitsubishi Electric, Panasonic. The figures are in the table below the chart.

View monthly share of search table
MonthLGDaikinMitsubishi ElectricPanasonicFujitsu
Oct 202541.8%36.1%8.8%13.2%0.03%
Nov 202542%34.8%10.4%12.8%0.05%
Dec 202540.3%41.3%8.3%10.1%0.04%
Jan 202643.8%37.8%9.2%9.2%0.03%
Feb 202647.4%34%10.2%8.4%0.04%
Mar 202644.1%39.6%9.7%6.5%0.03%
Apr 202636.2%46.2%11.3%6.2%0.06%
May 202636.2%46.2%11.3%6.2%0.05%
Jun 202632.1%50.1%12.3%5.5%0.04%
Jul 202636.2%46.2%11.3%6.2%0.04%
Aug 202644.7%39.2%9.6%6.5%0.04%
Sep 2026—————

  1. 1.LG

    44.7%

    Moved from 2nd to 1st. 513K estimated branded searches, +19% vs prior month. Share +8.5 points.

  2. 2.Daikin

    39.2%

    Moved from 1st to 2nd. 450K estimated branded searches, -18.2% vs prior month. Share -7 points.

  3. 3.Mitsubishi Electric

    9.6%

    Held 3rd. 110K estimated branded searches, -18.5% vs prior month. Share -1.8 points.

  4. 4.Panasonic

    6.5%

    Held 4th. 74K estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.Fujitsu

    0.04%

    Held 5th. 480 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between LG and its closest rivals

How has branded search demand for LG changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for LG worldwide held steady, from 522K to 513K.
  • Across the 11 months ending August 2026, LG’s estimated Share of Search among air conditioner brands worldwide increased from 41.8% to 44.7%.
  • Across the 11 months ending August 2026, LG’s estimated Share of Search among air conditioner brands worldwide peaked at 47.4% in February 2026 and was lowest at 32.1% in June 2026.

How did search popularity change for air conditioner brands worldwide in August 2026?

  1. In August 2026, LG overtook Daikin to take the highest estimated Share of Search among air conditioner brands worldwide, at 44.7%.

  2. In August 2026, Daikin lost estimated Share of Search among air conditioner brands worldwide, from 46.2% to 39.2%.

  3. In August 2026, Mitsubishi Electric lost estimated Share of Search among air conditioner brands worldwide, from 11.3% to 9.6%.

  4. Estimated monthly branded searches for Fujitsu worldwide rose 23.1% over 11 measured months, from 390 to 480 in August 2026.

  5. Estimated monthly branded searches for Panasonic worldwide fell 55.2% over 11 measured months, from 165K to 74K in August 2026.

Where does LG compete?

LG is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Television brands4th of 59.6%Show ranking
Soundbar brands4th of 510%Show ranking
Computer monitor brands3rd of 513.8%Show ranking
Laundry appliance brands2nd of 519%Show ranking
Microwave brands2nd of 527.5%Show ranking
Dishwasher brands1st of 540.1%Show ranking
Refrigerator brands1st of 541%Show ranking
Air conditioner brands1st of 544.7%Shown above

How is LG measured?

Brandwave collects information about searches that people make online using LG’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • lg com
  • lg washer
  • lg washing machine

Do you work for LG? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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