Brandwave

How popular isLG in search?

In September 2026, there were an estimated 427K branded searches for LG worldwide which is down 18.2% over the last 12 months. LG holds 8% estimated Share of Search among washing machine brands worldwide and is ranked 5th of 12 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Electrolux30.9%
  2. Smeg21.1%
  3. Midea11.3%
  4. Beko9.3%
  5. LG8%
  6. Haier7.6%
  7. Bosch3.4%
  8. Samsung3.1%
  9. Miele2.3%
  10. Westinghouse2.3%
  11. +2 more
LG website (opens in a new tab)

Follow LG and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which washing machine brands compete with LG?

LG against washing machine brands worldwide, by month

Share of Search by month for Electrolux, Smeg, Midea, Beko, LG, Haier, Bosch, Samsung, Miele, Westinghouse. The figures are in the table below the chart.

View monthly share of search table
MonthElectroluxSmegMideaBekoLGHaierBoschSamsungMieleWestinghouseFisher & PaykelWhirlpool
Oct 202529.4%20.5%8.8%10.8%9.2%8.8%3.9%2.9%2.2%2.6%0.65%0.16%
Nov 202537.4%20.3%7.5%9.2%6.6%7.5%2.8%3.1%2.8%2.3%0.55%0.11%
Dec 202528.5%22.8%8.5%10.4%7.4%10.4%3.1%2.9%3.2%2.1%0.51%0.13%
Jan 202628.6%23.3%8.6%10.5%9%8.6%3.1%2.9%2.6%2.1%0.63%0.15%
Feb 202627.4%22.6%8.3%10.1%10.6%8.3%3%3.9%2.5%2.5%0.61%0.15%
Mar 202629.7%19.9%8.9%8.9%11.3%8.9%3.3%3.5%2.7%2.2%0.65%0.13%
Apr 202631.5%18%9.4%9.4%8.2%11.5%3.5%3.2%2.3%2.3%0.57%0.11%
May 202630.8%17.6%11.3%9.2%8%11.3%3.4%3.1%2.3%2.3%0.56%0.14%
Jun 202629.3%14.3%16.1%10.7%7.6%10.7%3.2%2.9%2.2%2.1%0.53%0.13%
Jul 202624.8%18%16.8%11.2%7.9%9.2%3.4%3.6%2.3%2.2%0.55%0.16%
Aug 202629.9%17.9%13.4%9%9.4%7.3%4%3.5%2.7%2.2%0.54%0.16%
Sep 202630.9%21.1%11.3%9.3%8%7.6%3.4%3.1%2.3%2.3%0.56%0.17%

  1. 1.Electrolux

    30.9%

    Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share +1 points.

  2. 2.Smeg

    21.1%

    Held 2nd. 1M estimated branded searches, +13.9% vs prior month. Share +3.2 points.

  3. 3.Midea

    11.3%

    Held 3rd. 550K estimated branded searches, -18.3% vs prior month. Share -2.1 points.

  4. 4.Beko

    9.3%

    Moved from 5th to 4th. 450K estimated branded searches, 0% vs prior month. Share +0.3 points.

  5. 5.LG

    8%

    Moved from 4th to 5th. 386K estimated branded searches, -18.2% vs prior month. Share -1.4 points.

  6. 6.Haier

    7.6%

    Held 6th. 368K estimated branded searches, 0% vs prior month. Share +0.3 points.

  7. 7.Bosch

    3.4%

    Held 7th. 165K estimated branded searches, -17.9% vs prior month. Share -0.6 points.

  8. 8.Samsung

    3.1%

    Held 8th. 151K estimated branded searches, -14.2% vs prior month. Share -0.4 points.

  9. 9.Miele

    2.3%

    Held 9th. 111K estimated branded searches, -18.4% vs prior month. Share -0.4 points.

  10. 10.Westinghouse

    2.3%

    Held 10th. 110K estimated branded searches, 0% vs prior month. Share +0.1 points.

  11. 11.Fisher & Paykel

    0.56%

    Held 11th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  12. 12.Whirlpool

    0.17%

    Held 12th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between LG and its closest rivals

Every comparison with LG

How has branded search demand for LG changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for LG worldwide fell from 522K to 427K.
  • Across the 12 months ending September 2026, LG’s estimated Share of Search among washing machine brands worldwide decreased from 9.2% to 8%.
  • Across the 12 months ending September 2026, LG’s estimated Share of Search among washing machine brands worldwide peaked at 11.3% in March 2026 and was lowest at 6.6% in November 2025.
  • Across the 12 months ending September 2026, LG fell from 4th to 5th among washing machine brands worldwide.

How did search popularity change for washing machine brands worldwide in September 2026?

  1. In September 2026, Smeg gained estimated Share of Search among washing machine brands worldwide, from 17.9% to 21.1%.

  2. In September 2026, Electrolux gained estimated Share of Search among washing machine brands worldwide, from 29.9% to 30.9%.

  3. In September 2026, Midea lost estimated Share of Search among washing machine brands worldwide, from 13.4% to 11.3%.

  4. In September 2026, LG lost estimated Share of Search among washing machine brands worldwide, from 9.4% to 8%.

  5. In September 2026, Bosch lost estimated Share of Search among washing machine brands worldwide, from 4% to 3.4%.

  6. In September 2026, Beko rose from 5th to 4th among washing machine brands worldwide.

Where does LG compete?

LG is ranked in 47 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Home cinema brands7th of 80.14%Show ranking
Party speaker brands4th of 60.63%Show ranking
Portable monitor brands4th of 50.2%Show ranking
External monitor brands4th of 50.2%Show ranking
Cordless vacuum brands4th of 84.6%Show ranking
Stick vacuum brands3rd of 84.9%Show ranking
TV brands7th of 70.3%Show ranking
Surround sound system brands6th of 70.33%Show ranking
Soundbar brands4th of 50.35%Show ranking
Television brands5th of 50.35%Show ranking
Fridge brands5th of 157.7%Show ranking
Washing machine brands5th of 128%Shown above
Fan coil brands5th of 50.43%Show ranking
Home appliance brands4th of 109.3%Show ranking
Computer monitor brands5th of 50.47%Show ranking
Induction cooktop brands3rd of 711.4%Show ranking
Double wall oven brands3rd of 812.6%Show ranking
Gas cooktop brands3rd of 712.6%Show ranking
Curved monitor brands4th of 50.64%Show ranking
Laundry appliance brands3rd of 517.2%Show ranking
Front load washer brands2nd of 517.9%Show ranking
Clothes dryer brands2nd of 517.9%Show ranking
Fridge freezer brands3rd of 618%Show ranking
Upright freezer brands3rd of 520.5%Show ranking
Convection oven brands5th of 71.1%Show ranking
Portable dishwasher brands4th of 51.1%Show ranking
Washer and dryer brands4th of 51.1%Show ranking
Air conditioner brands4th of 53.7%Show ranking
Counter depth refrigerator brands2nd of 626.6%Show ranking
Induction stove brands2nd of 527%Show ranking
LED wall brands4th of 41.3%Show ranking
Microwave brands5th of 51.3%Show ranking
Mini fridge brands4th of 51.4%Show ranking
Dishwasher brands1st of 630%Show ranking
Microwave oven brands4th of 51.5%Show ranking
Induction oven brands4th of 51.7%Show ranking
Bar fridge brands3rd of 41.7%Show ranking
Freestanding gas range brands3rd of 41.7%Show ranking
Refrigerator double door brands1st of 542.1%Show ranking
Short throw projector brands3rd of 32.2%Show ranking
Clothes steamer brands4th of 52.4%Show ranking
Refrigerator brands1st of 557%Show ranking
Gas stove brands1st of 470.4%Show ranking
Gas dryer brands1st of 370.9%Show ranking
Water purifier brands3rd of 48.7%Show ranking
Soundbar with subwoofer brands2nd of 310.6%Show ranking
Induction range brands3rd of 426.5%Show ranking

How is LG measured?

Brandwave collects information about searches that people make online using LG’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • lg com
  • lg washer
  • lg washing machine

Do you work for LG? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is LG your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free