Stick vacuum brands:Which are searched most?
In September 2026, Dyson was the most searched among stick vacuum brands worldwide, with an estimated 8.1M branded searches and 71% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Dyson71%
Electrolux13.1%
BISSELL4.8%
LG3.7%
Hoover3%
Black and Decker1.9%
Bosch1.5%
Miele0.98%
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Share of SearchLeaderboard
Compare the stick vacuum brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Dyson, Electrolux, BISSELL, LG, Hoover. The figures are in the table below the chart.
View monthly share of search table
| Month | Dyson | Electrolux | BISSELL | LG | Hoover | Black and Decker | Bosch | Miele |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 71.2% | 12.6% | 4.3% | 4.4% | 2.9% | 2.1% | 1.7% | 0.95% |
| Nov 2025 | 75.9% | 12.5% | 3.5% | 2.5% | 2.3% | 1.5% | 0.95% | 0.94% |
| Dec 2025 | 78.4% | 9.6% | 2.9% | 2.8% | 2.6% | 1.6% | 1.1% | 1.1% |
| Jan 2026 | 73.3% | 11.8% | 3.5% | 4.1% | 3.2% | 1.7% | 1.3% | 1.1% |
| Feb 2026 | 70.9% | 11.9% | 4.5% | 5% | 3.2% | 2% | 1.4% | 1.1% |
| Mar 2026 | 67.2% | 14.1% | 4.9% | 5.7% | 3.1% | 2.1% | 1.6% | 1.3% |
| Apr 2026 | 67.7% | 15.1% | 4.5% | 4.3% | 3.4% | 2.2% | 1.7% | 1.1% |
| May 2026 | 67.8% | 15.1% | 3.9% | 4.3% | 3.4% | 2.7% | 1.7% | 1.1% |
| Jun 2026 | 68.4% | 15.3% | 3.8% | 4.4% | 2.8% | 2.5% | 1.7% | 1.1% |
| Jul 2026 | 68.1% | 13.8% | 4.2% | 4.9% | 3.2% | 2.5% | 1.9% | 1.3% |
| Aug 2026 | 68.3% | 13.9% | 4.7% | 4.7% | 3.2% | 2% | 1.9% | 1.3% |
| Sep 2026 | 71% | 13.1% | 4.8% | 3.7% | 3% | 1.9% | 1.5% | 0.98% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 71% | 8.1M | +10.4% | +2.7 points | |
| 2, held 2nd | 13.1% | 1.5M | 0% | -0.8 points | |
| 3, moved from 4th to 3rd | 4.8% | 551K | +9.2% | +0.1 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 3.7% | 427K | -16.8% | -1 pointsmoved from 3rd to 4th | |
| 5, held 5th | 3% | 342K | 0% | -0.2 points | |
| 6, held 6th | 1.9% | 220K | 0% | -0.1 points | |
| 7, held 7th | 1.5% | 169K | -17.6% | -0.4 points | |
| 8, held 8th | 0.98% | 113K | -18.1% | -0.3 points |
1.
Dyson71%
Held 1st. 8.1M estimated branded searches, +10.4% vs prior month. Share +2.7 points.
13.1%
Held 2nd. 1.5M estimated branded searches, 0% vs prior month. Share -0.8 points.
3.
BISSELL4.8%
Moved from 4th to 3rd. 551K estimated branded searches, +9.2% vs prior month. Share +0.1 points.
4.
LG3.7%
Moved from 3rd to 4th. 427K estimated branded searches, -16.8% vs prior month. Share -1 points.
5.
Hoover3%
Held 5th. 342K estimated branded searches, 0% vs prior month. Share -0.2 points.
1.9%
Held 6th. 220K estimated branded searches, 0% vs prior month. Share -0.1 points.
7.
Bosch1.5%
Held 7th. 169K estimated branded searches, -17.6% vs prior month. Share -0.4 points.
8.
Miele0.98%
Held 8th. 113K estimated branded searches, -18.1% vs prior month. Share -0.3 points.
Compare search popularity between leading brands
- Dyson vs Electrolux: compare search popularity
- Dyson vs BISSELL: compare search popularity
- Dyson vs LG: compare search popularity
- Dyson vs Hoover: compare search popularity
- Electrolux vs BISSELL: compare search popularity
- Electrolux vs LG: compare search popularity
- Electrolux vs Hoover: compare search popularity
- BISSELL vs LG: compare search popularity
- BISSELL vs Hoover: compare search popularity
- LG vs Hoover: compare search popularity
- Compare any of these brands
Which brand is most popular in search among stick vacuum brands worldwide?
8 brands
In September 2026, Dyson was the most searched among stick vacuum brands worldwide, with an estimated 8.1M branded searches and 71% estimated Share of Search within this set. Electrolux is in 2nd place, 57.9 percentage points behind at 13.1% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Dyson | 71.2% → 71% | 78.4%Dec 2025 | 67.2%Mar 2026 | 1st |
| Electrolux | 12.6% → 13.1% | 15.3%Jun 2026 | 9.6%Dec 2025 | 2nd |
| BISSELL | 4.3% → 4.8% | 4.9%Mar 2026 | 2.9%Dec 2025 | 4th → 3rd |
| LG | 4.4% → 3.7% | 5.7%Mar 2026 | 2.5%Nov 2025 | 3rd → 4th |
| Hoover | 2.9% → 3% | 3.4%Apr 2026 | 2.3%Nov 2025 | 5th |
| Black and Decker | 2.1% → 1.9% | 2.7%May 2026 | 1.5%Nov 2025 | 6th |
| Bosch | 1.7% → 1.5% | 1.9%Jul 2026 | 0.95%Nov 2025 | 7th |
| Miele | 0.95% → 0.98% | 1.3%Mar 2026 | 0.94%Nov 2025 | 8th |
Each finding as a sentence
- Across the 12 months ending September 2026, BISSELL’s estimated Share of Search among stick vacuum brands worldwide increased from 4.3% to 4.8%.
- Across the 12 months ending September 2026, LG’s estimated Share of Search among stick vacuum brands worldwide decreased from 4.4% to 3.7%.
- Across the 12 months ending September 2026, Dyson’s estimated Share of Search among stick vacuum brands worldwide peaked at 78.4% in December 2025 and was lowest at 67.2% in March 2026.
- Across the 12 months ending September 2026, Electrolux’s estimated Share of Search among stick vacuum brands worldwide peaked at 15.3% in June 2026 and was lowest at 9.6% in December 2025.
- Across the 12 months ending September 2026, BISSELL’s estimated Share of Search among stick vacuum brands worldwide peaked at 4.9% in March 2026 and was lowest at 2.9% in December 2025.
- Across the 12 months ending September 2026, LG’s estimated Share of Search among stick vacuum brands worldwide peaked at 5.7% in March 2026 and was lowest at 2.5% in November 2025.
- Across the 12 months ending September 2026, Hoover’s estimated Share of Search among stick vacuum brands worldwide peaked at 3.4% in April 2026 and was lowest at 2.3% in November 2025.
- Across the 12 months ending September 2026, Black and Decker’s estimated Share of Search among stick vacuum brands worldwide peaked at 2.7% in May 2026 and was lowest at 1.5% in November 2025.
- Across the 12 months ending September 2026, BISSELL rose from 4th to 3rd among stick vacuum brands worldwide.
- Across the 12 months ending September 2026, LG fell from 3rd to 4th among stick vacuum brands worldwide.
- Across the 12 months ending September 2026, Dyson, Electrolux, Hoover, Black and Decker, Bosch and Miele held steady: their estimated Share of Search among stick vacuum brands worldwide each moved less than 0.5 percentage points.
How did search popularity change for stick vacuum brands worldwide in September 2026?
6 changes
In September 2026, Dyson gained estimated Share of Search among stick vacuum brands worldwide, from 68.3% to 71%.
In September 2026, LG lost estimated Share of Search among stick vacuum brands worldwide, from 4.7% to 3.7%.
In September 2026, Electrolux lost estimated Share of Search among stick vacuum brands worldwide, from 13.9% to 13.1%.
BISSELL’s estimated Share of Search among stick vacuum brands worldwide has gained ground for 3 months in a row, from 3.8% to 4.8% in September 2026.
Estimated monthly branded searches for Bosch worldwide fell 17.9% over 12 measured months, from 205K to 169K in September 2026.
Estimated monthly branded searches for Black and Decker worldwide fell 10.2% over 12 measured months, from 245K to 220K in September 2026.
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