Brandwave

How popular isBISSELL in search?

In September 2026, there were an estimated 551K branded searches for BISSELL worldwide which is up 8% over the last 12 months. BISSELL holds 4.6% estimated Share of Search among stick vacuum brands worldwide and is ranked 4th of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Dyson68%
  2. Electrolux12.5%
  3. Bosch5.7%
  4. BISSELL4.6%
  5. LG3.6%
  6. Hoover2.9%
  7. Black and Decker1.8%
  8. Miele0.94%
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Which stick vacuum brands compete with BISSELL?

BISSELL against stick vacuum brands worldwide, by month

Share of Search by month for Dyson, Electrolux, Bosch, BISSELL, LG, Hoover. The figures are in the table below the chart.

View monthly share of search table
MonthDysonElectroluxBoschBISSELLLGHooverBlack and DeckerMiele
Oct 202567.8%12%6.3%4.1%4.2%2.7%2%0.9%
Nov 202573.4%12.1%4.1%3.4%2.4%2.2%1.5%0.91%
Dec 202575.2%9.2%5%2.8%2.7%2.5%1.5%1%
Jan 202669.8%11.2%6.1%3.3%3.9%3%1.6%1%
Feb 202667.3%11.3%6.4%4.3%4.8%3%1.9%1%
Mar 202663.8%13.3%6.6%4.6%5.5%3%2%1.2%
Apr 202664.1%14.3%7%4.2%4.1%3.2%2.1%1.1%
May 202664.2%14.3%6.9%3.7%4.1%3.2%2.6%1.1%
Jun 202664.8%14.4%6.9%3.6%4.1%2.7%2.4%1.1%
Jul 202664.1%13%7.7%4%4.6%3.1%2.3%1.2%
Aug 202665%13.2%6.7%4.4%4.5%3%1.9%1.2%
Sep 202668%12.5%5.7%4.6%3.6%2.9%1.8%0.94%

  1. 1.Dyson

    68%

    Held 1st. 8.1M estimated branded searches, +10.4% vs prior month. Share +3.1 points.

  2. 2.Electrolux

    12.5%

    Held 2nd. 1.5M estimated branded searches, 0% vs prior month. Share -0.7 points.

  3. 3.Bosch

    5.7%

    Held 3rd. 677K estimated branded searches, -11.3% vs prior month. Share -1.1 points.

  4. 4.BISSELL

    4.6%

    Moved from 5th to 4th. 551K estimated branded searches, +9.2% vs prior month. Share +0.2 points.

  5. 5.LG

    3.6%

    Moved from 4th to 5th. 427K estimated branded searches, -16.8% vs prior month. Share -1 points.

  6. 6.Hoover

    2.9%

    Held 6th. 342K estimated branded searches, 0% vs prior month. Share -0.2 points.

  7. 7.Black and Decker

    1.8%

    Held 7th. 220K estimated branded searches, 0% vs prior month. Share -0.1 points.

  8. 8.Miele

    0.94%

    Held 8th. 113K estimated branded searches, -18.1% vs prior month. Share -0.3 points.

Compare search popularity between BISSELL and its closest rivals

Every comparison with BISSELL

How has branded search demand for BISSELL changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for BISSELL worldwide rose from 510K to 551K.
  • Across the 12 months ending September 2026, BISSELL’s estimated Share of Search among stick vacuum brands worldwide increased from 4.1% to 4.6%.
  • Across the 12 months ending September 2026, BISSELL’s estimated Share of Search among stick vacuum brands worldwide peaked at 4.6% in March 2026 and was lowest at 2.8% in December 2025.
  • Across the 12 months ending September 2026, BISSELL rose from 5th to 4th among stick vacuum brands worldwide.

How did search popularity change for stick vacuum brands worldwide in September 2026?

  1. In September 2026, Dyson gained estimated Share of Search among stick vacuum brands worldwide, from 65% to 68%.

  2. In September 2026, Bosch lost estimated Share of Search among stick vacuum brands worldwide, from 6.7% to 5.7%.

  3. In September 2026, LG lost estimated Share of Search among stick vacuum brands worldwide, from 4.5% to 3.6%.

  4. In September 2026, Electrolux lost estimated Share of Search among stick vacuum brands worldwide, from 13.2% to 12.5%.

  5. BISSELL’s estimated Share of Search among stick vacuum brands worldwide has gained ground for 3 months in a row, from 3.6% to 4.6% in September 2026.

  6. Black and Decker’s estimated Share of Search among stick vacuum brands worldwide has lost ground for 3 months in a row, from 2.4% to 1.8% in September 2026.

Where does BISSELL compete?

BISSELL is ranked in 14 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Vacuum cleaner brands7th of 94%Show ranking
Cordless vacuum brands4th of 84.5%Show ranking
Stick vacuum brands4th of 84.6%Shown above
Handheld vacuum brands4th of 75%Show ranking
Car vacuum brands3rd of 65.4%Show ranking
Mini vacuum brands3rd of 35.6%Show ranking
Pet vacuum brands3rd of 35.6%Show ranking
Garment steamers3rd of 621.8%Show ranking
Carpet cleaner brands2nd of 624.6%Show ranking
Steam mop brands2nd of 525.5%Show ranking
Bagless canister vacuum brands2nd of 331.6%Show ranking
Mop vacuum brands1st of 349.2%Show ranking
Mop brands1st of 650.6%Show ranking
Pet hair removers1st of 677.3%Show ranking

How is BISSELL measured?

Brandwave collects information about searches that people make online using BISSELL’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • bissell
  • bissell crosswave
  • bissell vacuum
  • vacuum bissell

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