Brandwave

BISSELL vs Vacmaster:Which is more popular?

In September 2026, BISSELL had more branded searches than Vacmaster among wet dry vacuum brands worldwide. BISSELL had about 368,000 branded searches, while Vacmaster had 18,100. BISSELL made up 7.5% of all wet dry vacuum brand searches we track, and Vacmaster accounted for 0.37%. When we asked ChatGPT and Google AI Overviews about wet dry vacuum brands, BISSELL and Vacmaster each appeared in three of the five answers. BISSELL and Vacmaster were each mentioned first in two of the four answers.

Among wet dry vacuum brands worldwide in September 2026

Who do people search for more?

BISSELL, about 20 searches for every 1 for Vacmaster

BISSELL 368K searchesVacmaster 18.1K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

BISSELL in 3 of 5Vacmaster in 3 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

BISSELL first in 2Vacmaster first in 2

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Top wet dry vacuum brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, BISSELL and Vacmaster were each mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. BISSELL and Vacmaster were each listed first in two of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. RIDGID1st
  2. Tineco2nd
  3. BISSELL3rd
  4. DeWalt4th
  5. Vacmaster5th
  6. Shop-Vac6th
  7. Karcher7th
  8. Milwaukee8th
  9. Ryobi–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • RIDGID4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BISSELL3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tineco3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vacmaster3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Milwaukee2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DeWalt2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Karcher1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Shop-Vac1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ryobi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about wet dry vacuum brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is BISSELL or Vacmaster more popular in search?

This chart shows how often people search Google for BISSELL and Vacmaster by name. Each line represents a brand's share of searches for all nine wet dry vacuum brands we track, month by month, from English-language searches worldwide.

BISSELL and Vacmaster among wet dry vacuum brands worldwide, by month

Share of searches by month for BISSELL, Vacmaster. The figures are in the table below the chart.

View monthly share of searches table
MonthMilwaukeeRyobiKarcherDeWaltBISSELLTinecoShop-VacRIDGIDVacmaster
Oct 202540.4%13.2%16.2%12.1%6.6%8.1%2.4%0.6%0.33%
Nov 202533.8%15%16.2%12.4%6.8%12.4%2.5%0.61%0.33%
Dec 202538.4%14.2%15.4%14.1%5.2%9.4%2.3%0.69%0.31%
Jan 202635.4%14.4%17.4%13%5.8%10.6%2.1%0.78%0.35%
Feb 202637.6%12.8%18.8%13.8%6.2%7.6%2.3%0.68%0.3%
Mar 202631.8%15.5%24.7%11.7%6.4%6.4%2.3%0.7%0.31%
Apr 202632.3%16.7%24.5%11.9%5.3%5.3%2.9%0.72%0.32%
May 202634%18.1%21.1%12.5%4.6%5.6%3.1%0.75%0.34%
Jun 202634.6%19.1%17.6%12.7%4.7%7%3.1%0.77%0.42%
Jul 202637.3%16.8%19%11.2%5%6.1%3.4%0.82%0.45%
Aug 202635.2%15.9%17.6%12.9%7.1%7.1%3.2%0.78%0.35%
Sep 202637.1%15.2%15.2%13.7%7.5%7.5%2.7%0.82%0.37%

How has the BISSELL and Vacmaster comparison changed over the last 12 months?

3 findings
  • BISSELL was ahead of Vacmaster in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, BISSELL’s share of searches among wet dry vacuum brands worldwide moved from 6.6% to 7.5%, and its estimated monthly branded searches held steady at 368K.
  • Across the 12 months ending September 2026, Vacmaster’s share of searches among wet dry vacuum brands worldwide moved from 0.33% to 0.37%, and its estimated monthly branded searches held steady at 18.1K.

How did search popularity change for wet dry vacuum brands worldwide in September 2026?

1 change
  1. BISSELL’s share of searches among wet dry vacuum brands worldwide has gained ground for 3 months in a row, from 4.7% to 7.5% in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using BISSELL’s and Vacmaster’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

BISSELL

1 branded search term

  • bissell

Vacmaster

1 branded search term

  • vacmaster

How the Brand Demand Index is measured

Other head-to-heads among wet dry vacuum brands

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