DeWalt vs Milwaukee:Which is more popular?
In September 2026, Milwaukee had more branded searches than DeWalt among wet dry vacuum brands worldwide. Milwaukee had about 1.8 million branded searches, while DeWalt had 673,000. Milwaukee made up 37.1% of all wet dry vacuum brand searches we track, and DeWalt accounted for 13.7%. When we asked ChatGPT and Google AI Overviews about wet dry vacuum brands, DeWalt and Milwaukee each appeared in two of the five answers. DeWalt was mentioned before Milwaukee in every answer that named either.
Who do people search for more?
Milwaukee, about 3 searches for every 1 for DeWalt
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
DeWalt, named ahead of Milwaukee in 2 of 2 answers
Follow DeWalt vs Milwaukee and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top wet dry vacuum brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, DeWalt was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Milwaukee was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. DeWalt was listed before Milwaukee in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
RIDGID4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
BISSELL3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Tineco3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Vacmaster3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Milwaukee2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- DeWalt2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Karcher1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Shop-Vac1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ryobi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about wet dry vacuum brands
5 answers
Asked ChatGPT
“Which wet dry vacuum brand should I buy?”
Asked ChatGPT
“What are the best wet dry vacuum brands?”
Asked ChatGPT
“What's the best wet dry vacuum brand for garage cleanup?”
Searched Google, AI Overview
“best wet dry vac”
Searched Google, AI Overview
“small shop vacuum”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is DeWalt or Milwaukee more popular in search?
This chart shows how often people search Google for DeWalt and Milwaukee by name. Each line represents a brand's share of searches for all nine wet dry vacuum brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Milwaukee, DeWalt. The figures are in the table below the chart.
View monthly share of searches table
| Month | Milwaukee | Ryobi | Karcher | DeWalt | BISSELL | Tineco | Shop-Vac | RIDGID | Vacmaster |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 40.4% | 13.2% | 16.2% | 12.1% | 6.6% | 8.1% | 2.4% | 0.6% | 0.33% |
| Nov 2025 | 33.8% | 15% | 16.2% | 12.4% | 6.8% | 12.4% | 2.5% | 0.61% | 0.33% |
| Dec 2025 | 38.4% | 14.2% | 15.4% | 14.1% | 5.2% | 9.4% | 2.3% | 0.69% | 0.31% |
| Jan 2026 | 35.4% | 14.4% | 17.4% | 13% | 5.8% | 10.6% | 2.1% | 0.78% | 0.35% |
| Feb 2026 | 37.6% | 12.8% | 18.8% | 13.8% | 6.2% | 7.6% | 2.3% | 0.68% | 0.3% |
| Mar 2026 | 31.8% | 15.5% | 24.7% | 11.7% | 6.4% | 6.4% | 2.3% | 0.7% | 0.31% |
| Apr 2026 | 32.3% | 16.7% | 24.5% | 11.9% | 5.3% | 5.3% | 2.9% | 0.72% | 0.32% |
| May 2026 | 34% | 18.1% | 21.1% | 12.5% | 4.6% | 5.6% | 3.1% | 0.75% | 0.34% |
| Jun 2026 | 34.6% | 19.1% | 17.6% | 12.7% | 4.7% | 7% | 3.1% | 0.77% | 0.42% |
| Jul 2026 | 37.3% | 16.8% | 19% | 11.2% | 5% | 6.1% | 3.4% | 0.82% | 0.45% |
| Aug 2026 | 35.2% | 15.9% | 17.6% | 12.9% | 7.1% | 7.1% | 3.2% | 0.78% | 0.35% |
| Sep 2026 | 37.1% | 15.2% | 15.2% | 13.7% | 7.5% | 7.5% | 2.7% | 0.82% | 0.37% |
How has the DeWalt and Milwaukee comparison changed over the last 12 months?
3 findings
- Milwaukee was ahead of DeWalt in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, DeWalt’s share of searches among wet dry vacuum brands worldwide moved from 12.1% to 13.7%, and its estimated monthly branded searches held steady at 673K.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among wet dry vacuum brands worldwide moved from 40.4% to 37.1%, and its estimated monthly branded searches moved from 2.2M to 1.8M.
How did search popularity change for wet dry vacuum brands worldwide in September 2026?
2 changes
In September 2026, Milwaukee gained share of searches among wet dry vacuum brands worldwide, from 35.2% to 37.1%.
In September 2026, DeWalt gained share of searches among wet dry vacuum brands worldwide, from 12.9% to 13.7%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using DeWalt’s and Milwaukee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among wet dry vacuum brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.