Brandwave

BISSELL vs Conair:Which is more popular?

In September 2026, Conair had more branded searches than BISSELL among clothes steamer brands worldwide. Conair had about 38,500 branded searches, while BISSELL had 930. Conair made up 35.8% of all clothes steamer brand searches we track, and BISSELL accounted for 0.86%. When we asked ChatGPT and Google AI Overviews about clothes steamer brands, Conair appeared in all five answers and BISSELL in none.

Among clothes steamer brands worldwide in September 2026

Who do people search for more?

Conair, about 41 searches for every 1 for BISSELL

Conair 38.5K searchesBISSELL 930 searches

Who does AI mention more?

Conair, mentioned in every answer we collected

Conair in 5 of 5BISSELL in 0 of 5

Who does AI recommend more?

Conair, the only one of the two named

Conair first in 3BISSELL never named

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Top clothes steamer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Conair appeared in all five answers. BISSELL did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Conair1st
  2. Rowenta2nd
  3. Jiffy Steamer3rd
  4. Philips4th
  5. Steamery–
  6. Tefal–
  7. LG–
  8. Fridja–
  9. BISSELL–
  10. Samsung–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Conair5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rowenta4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Jiffy Steamer3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Philips2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Steamery0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tefal0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fridja0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BISSELL0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Samsung0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about clothes steamer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is BISSELL or Conair more popular in search?

This chart shows how often people search Google for BISSELL and Conair by name. Each line represents a brand's share of searches for all ten clothes steamer brands we track, month by month, from English-language searches worldwide.

BISSELL and Conair among clothes steamer brands worldwide, by month

Share of searches by month for Conair, BISSELL. The figures are in the table below the chart.

View monthly share of searches table
MonthConairPhilipsSteameryJiffy SteamerTefalLGRowentaFridjaBISSELLSamsung
Oct 202527.4%30.1%18.1%9.8%5.4%4%3.3%0.81%0.64%0.43%
Nov 202525.8%24.8%22.2%12.1%6.1%3.8%2.8%1.1%0.78%0.54%
Dec 202529.9%21%23%10.3%5.4%3.3%4.9%0.85%0.79%0.47%
Jan 202644.6%17%16.4%9%4.5%2.9%3.6%0.96%0.78%0.42%
Feb 202630.7%22.9%14.8%14.8%5.6%3.8%4.8%1.1%0.92%0.56%
Mar 202629.9%21.3%14.8%12.1%5.2%3.3%11%0.88%1%0.53%
Apr 202636.9%18.8%14.9%14.9%5.1%3.1%3.8%1%1%0.52%
May 202636.6%17.8%17.2%14.1%5.9%3.6%2.6%0.84%0.88%0.48%
Jun 202637.5%21.4%14.8%12.1%5.5%3.8%2.8%0.88%0.93%0.42%
Jul 202636%23.7%14.2%11.6%5%4.4%2.7%0.85%0.89%0.6%
Aug 202638.4%22.4%12.7%12.7%4.9%4.2%2.7%0.75%0.8%0.54%
Sep 202635.8%24.4%13.8%11.2%5.1%4.6%2.9%0.93%0.86%0.47%

Conair and BISSELL sell other things too, so only their searches that name this product count here, like “conair clothes steamer”.

How has the BISSELL and Conair comparison changed over the last 12 months?

3 findings
  • Conair was ahead of BISSELL in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, BISSELL’s share of searches among clothes steamer brands worldwide moved from 0.64% to 0.86%, and its estimated monthly branded searches moved from 790 to 930.
  • Across the 12 months ending September 2026, Conair’s share of searches among clothes steamer brands worldwide moved from 27.4% to 35.8%, and its estimated monthly branded searches moved from 33.7K to 38.5K.

How did search popularity change for clothes steamer brands worldwide in September 2026?

2 changes

  1. In September 2026, Conair lost share of searches among clothes steamer brands worldwide, from 38.4% to 35.8%.

  2. In September 2026, BISSELL fell from 8th to 9th among clothes steamer brands worldwide.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using BISSELL’s and Conair’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

BISSELL

2 branded search terms

  • bissell clothes steamer
  • bissell handheld steamer

Conair

2 branded search terms

  • conair clothes steamer
  • conair handheld steamer

How the Brand Demand Index is measured

Other head-to-heads among clothes steamer brands

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