How popular isTefal in search?
In September 2026, there were an estimated 560K branded searches for Tefal worldwide which held steady over the last 12 months. Tefal holds 23.6% estimated Share of Search among clothes steamer brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which clothes steamer brands compete with Tefal?
Share of Search by month for Philips, Tefal, LG, Samsung, Conair. The figures are in the table below the chart.
View monthly share of search table
| Month | Philips | Tefal | LG | Samsung | Conair |
|---|---|---|---|---|---|
| Oct 2025 | 38.8% | 21.9% | 19.6% | 16.9% | 2.8% |
| Nov 2025 | 39.4% | 29.8% | 14.4% | 14% | 2.4% |
| Dec 2025 | 44.2% | 24.7% | 14.8% | 13.3% | 3% |
| Jan 2026 | 37.8% | 26% | 19% | 14.5% | 2.7% |
| Feb 2026 | 37.9% | 23.3% | 20.9% | 15.4% | 2.5% |
| Mar 2026 | 35.6% | 22.7% | 24.4% | 15% | 2.4% |
| Apr 2026 | 40.6% | 21.2% | 19.5% | 16% | 2.7% |
| May 2026 | 38.1% | 24.2% | 19% | 15.5% | 3.3% |
| Jun 2026 | 39.7% | 21% | 19.8% | 16.1% | 3.4% |
| Jul 2026 | 44.3% | 17.3% | 19.1% | 16.7% | 2.7% |
| Aug 2026 | 41.5% | 19% | 20.4% | 16.7% | 2.4% |
| Sep 2026 | 41% | 23.6% | 18% | 14.8% | 2.6% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 41% | 970K | -7.3% | -0.6 points | |
| 2, moved from 3rd to 2nd | 23.6% | 560K | +17.2% | +4.7 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 18% | 427K | -16.8% | -2.3 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 14.8% | 352K | -16.6% | -1.9 points | |
| 5, held 5th | 2.6% | 60.5K | 0% | +0.2 points |
1.
Philips
41%
Held 1st. 970K estimated branded searches, -7.3% vs prior month. Share -0.6 points.
2.
Tefal
23.6%
Moved from 3rd to 2nd. 560K estimated branded searches, +17.2% vs prior month. Share +4.7 points.
3.
LG18%
Moved from 2nd to 3rd. 427K estimated branded searches, -16.8% vs prior month. Share -2.3 points.
4.
Samsung14.8%
Held 4th. 352K estimated branded searches, -16.6% vs prior month. Share -1.9 points.
5.
Conair
2.6%
Held 5th. 60.5K estimated branded searches, 0% vs prior month. Share +0.2 points.
Compare search popularity between Tefal and its closest rivals
Every comparison with Tefal
28 comparisons
- Panasonic vs Tefal
- De'Longhi vs Tefal
- Instant vs Tefal
- Breville vs Tefal
- KitchenAid vs Tefal
- Le Creuset vs Tefal
- Ninja vs Tefal
- Philips vs Tefal
- Tefal vs Thermomix
- BISSELL vs Tefal
- Domo vs Tefal
- LG vs Tefal
- Kenwood vs Tefal
- Samsung vs Tefal
- COSORI vs Tefal
- Black and Decker vs Tefal
- Rowenta vs Tefal
- Bosch vs Tefal
- Russell Hobbs vs Tefal
- All-Clad vs Tefal
- Staub vs Tefal
- Sunbeam vs Tefal
- Conair vs Tefal
- Dreo vs Tefal
- Lakeland vs Tefal
- Steamery vs Tefal
- Circulon vs Tefal
- Fridja vs Tefal
How has branded search demand for Tefal changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Tefal worldwide held steady, from 585K to 560K.
- Across the 12 months ending September 2026, Tefal’s estimated Share of Search among clothes steamer brands worldwide increased from 21.9% to 23.6%.
- Across the 12 months ending September 2026, Tefal’s estimated Share of Search among clothes steamer brands worldwide peaked at 29.8% in November 2025 and was lowest at 17.3% in July 2026.
How did search popularity change for clothes steamer brands worldwide in September 2026?
5 changes
In September 2026, Tefal overtook LG to rank 2nd among clothes steamer brands worldwide, with 23.6% estimated Share of Search.
In September 2026, LG lost estimated Share of Search among clothes steamer brands worldwide, from 20.4% to 18%.
In September 2026, Samsung lost estimated Share of Search among clothes steamer brands worldwide, from 16.7% to 14.8%.
In September 2026, Philips lost estimated Share of Search among clothes steamer brands worldwide, from 41.5% to 41%.
Estimated monthly branded searches for Conair worldwide fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026.
Where does Tefal compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Small kitchen appliance brands | 6th of 9 | 7.7% | Show ranking |
| Air fryer brands | 5th of 8 | 12.2% | Show ranking |
| Chip fryer brands | 4th of 5 | 13.4% | Show ranking |
| Pressure cooker brands | 5th of 5 | 13.6% | Show ranking |
| Griddle pan brands | 3rd of 6 | 16% | Show ranking |
| Induction pans brands | 3rd of 4 | 17.4% | Show ranking |
| Pancake maker brands | 3rd of 6 | 17.5% | Show ranking |
| Irons | 3rd of 6 | 18.6% | Show ranking |
| Clothes steamer brands | 2nd of 5 | 23.6% | Shown above |
| Garment steamers | 2nd of 6 | 24.5% | Show ranking |
| Steam iron brands | 2nd of 6 | 24.8% | Show ranking |
How is Tefal measured?
Brandwave collects information about searches that people make online using Tefal’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- tefal
- tefal air fryer
- tefal ingenio
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Is Tefal your brand?
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