Samsung vs Tefal:Which is searched more?
In September 2026, Tefal had more branded searches than Samsung among clothes Steamer brands worldwide. Tefal was estimated to have 560K branded searches compared to Samsung’s 352K, and held a 23.6% Share of Search versus Samsung’s 14.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Samsung or Tefal?
Compare the clothes steamer brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Tefal, Samsung. The figures are in the table below the chart.
View monthly share of search table
| Month | Philips | Tefal | LG | Samsung | Conair |
|---|---|---|---|---|---|
| Oct 2025 | 38.8% | 21.9% | 19.6% | 16.9% | 2.8% |
| Nov 2025 | 39.4% | 29.8% | 14.4% | 14% | 2.4% |
| Dec 2025 | 44.2% | 24.7% | 14.8% | 13.3% | 3% |
| Jan 2026 | 37.8% | 26% | 19% | 14.5% | 2.7% |
| Feb 2026 | 37.9% | 23.3% | 20.9% | 15.4% | 2.5% |
| Mar 2026 | 35.6% | 22.7% | 24.4% | 15% | 2.4% |
| Apr 2026 | 40.6% | 21.2% | 19.5% | 16% | 2.7% |
| May 2026 | 38.1% | 24.2% | 19% | 15.5% | 3.3% |
| Jun 2026 | 39.7% | 21% | 19.8% | 16.1% | 3.4% |
| Jul 2026 | 44.3% | 17.3% | 19.1% | 16.7% | 2.7% |
| Aug 2026 | 41.5% | 19% | 20.4% | 16.7% | 2.4% |
| Sep 2026 | 41% | 23.6% | 18% | 14.8% | 2.6% |
How has the Samsung and Tefal comparison changed over the last 12 months?
3 findings
- Tefal was ahead of Samsung in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Samsung’s estimated Share of Search among clothes Steamer brands worldwide moved from 16.9% to 14.8%, and its estimated monthly branded searches moved from 452K to 352K.
- Across the 12 months ending September 2026, Tefal’s estimated Share of Search among clothes Steamer brands worldwide moved from 21.9% to 23.6%, and its estimated monthly branded searches moved from 585K to 560K.
How did search popularity change for clothes Steamer brands worldwide in September 2026?
2 changes
In September 2026, Tefal overtook LG to rank 2nd among clothes Steamer brands worldwide, with 23.6% estimated Share of Search.
In September 2026, Samsung lost estimated Share of Search among clothes Steamer brands worldwide, from 16.7% to 14.8%.
Other head-to-heads among clothes Steamer brands
How each brand is measured
Brandwave collects information about searches that people make online using Samsung’s and Tefal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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