How popular isTefal in search?
In September 2026, there were an estimated 560K branded searches for Tefal worldwide which held steady over the last 12 months. Tefal holds 22.2% estimated Share of Search among griddle pan brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Le Creuset66.5%Tefal22.2%
Staub6%
All-Clad4.9%
Circulon0.44%
Ninja0.01%
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Which griddle pan brands compete with Tefal?
Share of Search by month for Le Creuset, Tefal, Staub, All-Clad. The figures are in the table below the chart.
View monthly share of search table
| Month | Le Creuset | Tefal | Staub | All-Clad | Circulon | Ninja |
|---|---|---|---|---|---|---|
| Oct 2025 | 64.4% | 21.9% | 7.1% | 5.8% | 0.78% | 0.02% |
| Nov 2025 | 63.3% | 22.1% | 7% | 7% | 0.63% | 0.02% |
| Dec 2025 | 66.4% | 18.5% | 7.3% | 7.3% | 0.54% | 0.02% |
| Jan 2026 | 59.7% | 24.8% | 8% | 6.6% | 0.88% | 0.02% |
| Feb 2026 | 60.7% | 25.4% | 6.7% | 6.7% | 0.49% | 0.02% |
| Mar 2026 | 61.4% | 25.7% | 6.8% | 5.5% | 0.61% | 0.02% |
| Apr 2026 | 65.3% | 22.4% | 5.9% | 5.9% | 0.53% | 0.01% |
| May 2026 | 62.6% | 25.6% | 5.6% | 5.6% | 0.51% | 0.02% |
| Jun 2026 | 61.8% | 20.7% | 4.6% | 12.5% | 0.41% | 0.02% |
| Jul 2026 | 68.9% | 19.3% | 5.1% | 6.2% | 0.46% | 0.01% |
| Aug 2026 | 65.3% | 22.4% | 5.9% | 5.9% | 0.53% | 0.01% |
| Sep 2026 | 66.5% | 22.2% | 6% | 4.9% | 0.44% | 0.01% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 66.5% | 1.5M | +23% | +1.2 points | |
| 2, held 2nd | 22.2% | 500K | +19.6% | -0.2 points | |
| 3, moved from 4th to 3rd | 6% | 135K | +22.7% | +0.1 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 4.9% | 110K | 0% | -1 pointsmoved from 3rd to 4th | |
| 5, held 5th | 0.44% | 9.9K | 0% | -0.1 points | |
| 6, held 6th | 0.01% | 260 | 0% | 0 points |
66.5%
Held 1st. 1.5M estimated branded searches, +23% vs prior month. Share +1.2 points.
2.
22.2%
Held 2nd. 500K estimated branded searches, +19.6% vs prior month. Share -0.2 points.
3.
Staub6%
Moved from 4th to 3rd. 135K estimated branded searches, +22.7% vs prior month. Share +0.1 points.
4.
All-Clad4.9%
Moved from 3rd to 4th. 110K estimated branded searches, 0% vs prior month. Share -1 points.
5.
Circulon0.44%
Held 5th. 9.9K estimated branded searches, 0% vs prior month. Share -0.1 points.
6.
Ninja0.01%
Held 6th. 260 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Tefal and its closest rivals
Every comparison with Tefal
28 comparisons
- Instant vs Tefal
- KitchenAid vs Tefal
- Ninja vs Tefal
- Tefal vs Thermomix
- De'Longhi vs Tefal
- Le Creuset vs Tefal
- Panasonic vs Tefal
- BISSELL vs Tefal
- Domo vs Tefal
- Kenwood vs Tefal
- COSORI vs Tefal
- Black and Decker vs Tefal
- Rowenta vs Tefal
- Breville vs Tefal
- Russell Hobbs vs Tefal
- Samsung vs Tefal
- Philips vs Tefal
- Staub vs Tefal
- All-Clad vs Tefal
- Sunbeam vs Tefal
- Conair vs Tefal
- Dreo vs Tefal
- LG vs Tefal
- Steamery vs Tefal
- Circulon vs Tefal
- Lakeland vs Tefal
- Bosch vs Tefal
- Fridja vs Tefal
How has branded search demand for Tefal changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Tefal worldwide held steady, from 585K to 560K.
- Across the 12 months ending September 2026, Tefal’s estimated Share of Search among griddle pan brands worldwide peaked at 25.7% in March 2026 and was lowest at 18.5% in December 2025.
How did search popularity change for griddle pan brands worldwide in September 2026?
5 changes
In September 2026, Le Creuset gained estimated Share of Search among griddle pan brands worldwide, from 65.3% to 66.5%.
In September 2026, All-Clad lost estimated Share of Search among griddle pan brands worldwide, from 5.9% to 4.9%.
Staub’s estimated Share of Search among griddle pan brands worldwide has gained ground for 3 months in a row, from 4.6% to 6% in September 2026.
Estimated monthly branded searches for Ninja worldwide fell 45.8% over 12 measured months, from 480 to 260 in September 2026.
Estimated monthly branded searches for Circulon worldwide fell 45.3% over 12 measured months, from 18.1K to 9.9K in September 2026.
Where does Tefal compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Small kitchen appliance brands | 4th of 9 | 10.3% | Show ranking |
| Air fryer brands | 4th of 8 | 14.4% | Show ranking |
| Induction pans brands | 3rd of 4 | 19.4% | Show ranking |
| Chip fryer brands | 3rd of 5 | 23.7% | Show ranking |
| Griddle pan brands | 2nd of 6 | 22.2% | Shown above |
| Pancake maker brands | 2nd of 6 | 26.7% | Show ranking |
| Pressure cooker brands | 2nd of 5 | 33.3% | Show ranking |
| Irons | 2nd of 6 | 30.4% | Show ranking |
| Steam iron brands | 1st of 6 | 46.3% | Show ranking |
| Garment steamers | 1st of 6 | 42.3% | Show ranking |
| Clothes steamer brands | 1st of 5 | 66.9% | Show ranking |
How is Tefal measured?
Brandwave collects information about searches that people make online using Tefal’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- tefal
- tefal air fryer
- tefal ingenio
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Is Tefal your brand?
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