How popular isTefal in search?
In September 2026, there were an estimated 560K branded searches for Tefal worldwide which held steady over the last 12 months. Tefal holds 19.4% estimated Share of Search among induction pans brands worldwide and is ranked 3rd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
Le Creuset51.9%
Ninja28.4%Tefal19.4%
Circulon0.34%
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Which induction pans brands compete with Tefal?
Share of Search by month for Le Creuset, Ninja, Tefal. The figures are in the table below the chart.
View monthly share of search table
| Month | Le Creuset | Ninja | Tefal | Circulon |
|---|---|---|---|---|
| Oct 2025 | 51.3% | 28.1% | 20% | 0.62% |
| Nov 2025 | 50.9% | 27.7% | 20.9% | 0.5% |
| Dec 2025 | 53.2% | 29% | 17.4% | 0.43% |
| Jan 2026 | 46.3% | 30.9% | 22.1% | 0.69% |
| Feb 2026 | 46.5% | 31.4% | 21.8% | 0.38% |
| Mar 2026 | 46.5% | 31.3% | 21.7% | 0.46% |
| Apr 2026 | 48.4% | 32.7% | 18.5% | 0.39% |
| May 2026 | 49.8% | 27.4% | 22.4% | 0.4% |
| Jun 2026 | 48.6% | 32.8% | 18.3% | 0.32% |
| Jul 2026 | 53.2% | 29.4% | 17.1% | 0.35% |
| Aug 2026 | 48.2% | 32.5% | 18.9% | 0.39% |
| Sep 2026 | 51.9% | 28.4% | 19.4% | 0.34% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 51.9% | 1.5M | +23% | +3.6 points | |
| 2, held 2nd | 28.4% | 823K | 0% | -4.1 points | |
| 3, held 3rd | 19.4% | 560K | +17.2% | +0.5 points | |
| 4, held 4th | 0.34% | 9.9K | 0% | 0 points |
51.9%
Held 1st. 1.5M estimated branded searches, +23% vs prior month. Share +3.6 points.
2.
Ninja28.4%
Held 2nd. 823K estimated branded searches, 0% vs prior month. Share -4.1 points.
3.
19.4%
Held 3rd. 560K estimated branded searches, +17.2% vs prior month. Share +0.5 points.
4.
Circulon0.34%
Held 4th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Tefal and its closest rivals
Every comparison with Tefal
28 comparisons
- Instant vs Tefal
- KitchenAid vs Tefal
- Ninja vs Tefal
- Tefal vs Thermomix
- De'Longhi vs Tefal
- Le Creuset vs Tefal
- Panasonic vs Tefal
- BISSELL vs Tefal
- Domo vs Tefal
- Kenwood vs Tefal
- COSORI vs Tefal
- Black and Decker vs Tefal
- Rowenta vs Tefal
- Breville vs Tefal
- Russell Hobbs vs Tefal
- Samsung vs Tefal
- Philips vs Tefal
- Staub vs Tefal
- All-Clad vs Tefal
- Sunbeam vs Tefal
- Conair vs Tefal
- Dreo vs Tefal
- LG vs Tefal
- Steamery vs Tefal
- Circulon vs Tefal
- Lakeland vs Tefal
- Bosch vs Tefal
- Fridja vs Tefal
How has branded search demand for Tefal changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Tefal worldwide held steady, from 585K to 560K.
- Across the 12 months ending September 2026, Tefal’s estimated Share of Search among induction pans brands worldwide decreased from 20% to 19.4%.
- Across the 12 months ending September 2026, Tefal’s estimated Share of Search among induction pans brands worldwide peaked at 22.4% in May 2026 and was lowest at 17.1% in July 2026.
How did search popularity change for induction pans brands worldwide in September 2026?
3 changes
In September 2026, Le Creuset gained estimated Share of Search among induction pans brands worldwide, from 48.2% to 51.9%.
In September 2026, Ninja lost estimated Share of Search among induction pans brands worldwide, from 32.5% to 28.4%.
Estimated monthly branded searches for Circulon worldwide fell 45.3% over 12 measured months, from 18.1K to 9.9K in September 2026.
Where does Tefal compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Small kitchen appliance brands | 4th of 9 | 10.3% | Show ranking |
| Air fryer brands | 4th of 8 | 14.4% | Show ranking |
| Induction pans brands | 3rd of 4 | 19.4% | Shown above |
| Chip fryer brands | 3rd of 5 | 23.7% | Show ranking |
| Griddle pan brands | 2nd of 6 | 22.2% | Show ranking |
| Pancake maker brands | 2nd of 6 | 26.7% | Show ranking |
| Pressure cooker brands | 2nd of 5 | 33.3% | Show ranking |
| Irons | 2nd of 6 | 30.4% | Show ranking |
| Steam iron brands | 1st of 6 | 46.3% | Show ranking |
| Garment steamers | 1st of 6 | 42.3% | Show ranking |
| Clothes steamer brands | 1st of 5 | 66.9% | Show ranking |
How is Tefal measured?
Brandwave collects information about searches that people make online using Tefal’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- tefal
- tefal air fryer
- tefal ingenio
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Is Tefal your brand?
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