Breville vs Tefal:Which is more popular by branded search?
In August 2026, Breville had more branded searches than Tefal among pressure cooker brands worldwide. Breville was estimated to have 845K branded searches compared to Tefal’s 368K, and held a 21% Share of Search versus Tefal’s 9.1%. These are worldwide searches for English-language branded terms.
Follow Breville vs Tefal and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Breville or Tefal?
Compare the pressure cooker brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Breville, Tefal. The figures are in the table below the chart.
View monthly share of search table
| Month | Ninja | Philips | Breville | Instant | Tefal |
|---|---|---|---|---|---|
| Oct 2025 | 27.4% | 26.9% | 20.4% | 14.1% | 11.2% |
| Nov 2025 | 29.3% | 21.7% | 23.1% | 14.3% | 11.4% |
| Dec 2025 | 28.9% | 24.8% | 24.2% | 12.4% | 9.8% |
| Jan 2026 | 28.9% | 22.9% | 22.2% | 14.5% | 11.5% |
| Feb 2026 | 29.1% | 26.1% | 20.3% | 12.4% | 12.1% |
| Mar 2026 | 28.4% | 25% | 20% | 14.7% | 11.8% |
| Apr 2026 | 30.2% | 25.8% | 21.1% | 12.7% | 10.1% |
| May 2026 | 27.2% | 25.6% | 21.6% | 13% | 12.7% |
| Jun 2026 | 30.4% | 25.2% | 21.4% | 12.8% | 10.2% |
| Jul 2026 | 26% | 29.3% | 23.5% | 12.8% | 8.4% |
| Aug 2026 | 28.5% | 27.4% | 21% | 14% | 9.1% |
| Sep 2026 | — | — | — | — | — |
How has the Breville and Tefal comparison changed over the last 12 months?
3 findings
- Breville was ahead of Tefal in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Breville’s estimated Share of Search among pressure cooker brands worldwide moved from 20.4% to 21%, and its estimated monthly branded searches moved from 820K to 845K.
- Across the 11 months ending August 2026, Tefal’s estimated Share of Search among pressure cooker brands worldwide moved from 11.2% to 9.1%, and its estimated monthly branded searches moved from 450K to 368K.
How did search popularity change for pressure cooker brands worldwide in August 2026?
2 changes
In August 2026, Tefal gained estimated Share of Search among pressure cooker brands worldwide, from 8.4% to 9.1%.
In August 2026, Breville lost estimated Share of Search among pressure cooker brands worldwide, from 23.5% to 21%.
How each brand is measured
Brandwave collects information about searches that people make online using Breville’s and Tefal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.