Brandwave

How popular isTefal in search?

In September 2026, people searched for Tefal by name about 560,000 times worldwide, about the same as the previous year. These searches made up 18.5% of all global frying pan brand searches, placing Tefal second out of ten brands. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. Le Creuset55.6%
  2. Tefal18.5%
  3. Tramontina11.1%
  4. Made In5%
  5. All-Clad4.1%
  6. Lodge2.7%
  7. Caraway2.2%
  8. Circulon0.37%
  9. Ninja0.37%
  10. HexClad<0.01%
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Which frying pan brands compete with Tefal?

Tefal against frying pan brands worldwide, by month

Share of searches by month for Le Creuset, Tefal, Tramontina, Made In, All-Clad, Lodge, Caraway. The figures are in the table below the chart.

View monthly share of searches table
MonthLe CreusetTefalTramontinaMade InAll-CladLodgeCarawayCirculonNinjaHexClad
Oct 202554.3%18.5%10.9%4.9%4.9%3.3%2.2%0.66%0.36%<0.01%
Nov 202553.1%18.6%8.7%5.8%5.8%3.2%3.9%0.53%0.35%<0.01%
Dec 202556.8%15.8%7.6%5.1%6.2%3.4%4.2%0.46%0.38%<0.01%
Jan 202650.2%20.9%10.1%5.5%5.5%3.7%3%0.74%0.4%<0.01%
Feb 202650.5%21.1%10.2%5.6%5.6%3.7%2.5%0.41%0.41%<0.01%
Mar 202650.1%21%12.4%5.5%4.5%3%2.5%0.5%0.41%<0.01%
Apr 202652.6%18%13%4.7%4.7%3.9%2.1%0.43%0.43%<0.01%
May 202650.1%20.5%12.4%5.5%4.5%3.7%2.5%0.41%0.33%<0.01%
Jun 202649.5%16.6%12.2%5.5%10%3.7%2%0.33%0.27%<0.01%
Jul 202653.9%15.1%13.3%6%4.9%4%2.2%0.36%0.29%<0.01%
Aug 202651.9%17.7%12.8%5.7%4.7%3.8%2.6%0.42%0.34%<0.01%
Sep 202655.6%18.5%11.1%5%4.1%2.7%2.2%0.37%0.37%<0.01%

  1. 1.Le Creuset

    55.6%

    Held 1st. 1.5M estimated branded searches, +23% vs prior month. Share +3.7 points.

  2. 2.Tefal

    18.5%

    Held 2nd. 500K estimated branded searches, +19.6% vs prior month. Share +0.8 points.

  3. 3.Tramontina

    11.1%

    Held 3rd. 301K estimated branded searches, 0% vs prior month. Share -1.6 points.

  4. 4.Made In

    5%

    Held 4th. 135K estimated branded searches, 0% vs prior month. Share -0.7 points.

  5. 5.All-Clad

    4.1%

    Held 5th. 110K estimated branded searches, 0% vs prior month. Share -0.6 points.

  6. 6.Lodge

    2.7%

    Held 6th. 74K estimated branded searches, -18.2% vs prior month. Share -1.1 points.

  7. 7.Caraway

    2.2%

    Held 7th. 60.5K estimated branded searches, 0% vs prior month. Share -0.3 points.

  8. 8.Circulon

    0.37%

    Held 8th. 9.9K estimated branded searches, 0% vs prior month. Share -0.1 points.

  9. 9.Ninja

    0.37%

    Held 9th. 9.9K estimated branded searches, +22.2% vs prior month. Share 0 points.

  10. 10.HexClad

    <0.01%

    Held 10th. 90 estimated branded searches, -47.1% vs prior month. Share 0 points.

Compare search popularity between Tefal and its closest rivals

Every comparison with Tefal

42 comparisons

How has branded search demand for Tefal changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Tefal worldwide held steady, from 585K to 560K.
  • Across the 12 months ending September 2026, Tefal’s share of searches among frying pan brands worldwide peaked at 21.1% in February 2026 and was lowest at 15.1% in July 2026.

How did search popularity change for frying pan brands worldwide in September 2026?

6 changes

  1. In September 2026, Le Creuset gained share of searches among frying pan brands worldwide, from 51.9% to 55.6%.

  2. In September 2026, Tefal gained share of searches among frying pan brands worldwide, from 17.7% to 18.5%.

  3. In September 2026, Tramontina lost share of searches among frying pan brands worldwide, from 12.8% to 11.1%.

  4. In September 2026, Lodge lost share of searches among frying pan brands worldwide, from 3.8% to 2.7%.

  5. In September 2026, Made In lost share of searches among frying pan brands worldwide, from 5.7% to 5%.

  6. In September 2026, All-Clad lost share of searches among frying pan brands worldwide, from 4.7% to 4.1%.

How are Tefal’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Tefal’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • tefal
  • tefal air fryer
  • tefal ingenio

Do you work for Tefal? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Tefal compete?

Tefal is ranked in 13 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Small kitchen appliance brands4th of 129.4%Show ranking
Air fryer brands4th of 814.5%Show ranking
Frying pan brands2nd of 1018.5%Shown above
Cookware brands2nd of 719.1%Show ranking
Induction pans brands2nd of 722.3%Show ranking
Griddle pan brands2nd of 919.9%Show ranking
Chip fryer brands3rd of 523.7%Show ranking
Steam iron brands2nd of 827.8%Show ranking
Ceramic cookware brands1st of 641.3%Show ranking
Garment steamers1st of 645.9%Show ranking
Clothes steamer brands1st of 754.1%Show ranking
Pressure cooker brands1st of 766.9%Show ranking
Pancake maker brands1st of 966.9%Show ranking
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