Brandwave

LG vs Tefal:Which is searched more?

In September 2026, Tefal had more branded searches than LG among clothes Steamer brands worldwide. Tefal was estimated to have 560K branded searches compared to LG’s 427K, and held a 23.6% Share of Search versus LG’s 18%. These are worldwide searches for English-language branded terms.

Share of Search among clothes Steamer brands worldwide in September 2026Which is more popular in search, LG or Tefal?
LG18%427K searches
vs
Tefal23.6%560K searches

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Which is more popular in search, LG or Tefal?

Compare the clothes steamer brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

LG and Tefal among clothes Steamer brands worldwide, by month

Share of Search by month for Tefal, LG. The figures are in the table below the chart.

View monthly share of search table
MonthPhilipsTefalLGSamsungConair
Oct 202538.8%21.9%19.6%16.9%2.8%
Nov 202539.4%29.8%14.4%14%2.4%
Dec 202544.2%24.7%14.8%13.3%3%
Jan 202637.8%26%19%14.5%2.7%
Feb 202637.9%23.3%20.9%15.4%2.5%
Mar 202635.6%22.7%24.4%15%2.4%
Apr 202640.6%21.2%19.5%16%2.7%
May 202638.1%24.2%19%15.5%3.3%
Jun 202639.7%21%19.8%16.1%3.4%
Jul 202644.3%17.3%19.1%16.7%2.7%
Aug 202641.5%19%20.4%16.7%2.4%
Sep 202641%23.6%18%14.8%2.6%

How has the LG and Tefal comparison changed over the last 12 months?

  • The lead changed hands 4 times in the 12 months ending September 2026: LG took it in March 2026, Tefal took it in April 2026, LG took it in July 2026, Tefal took it in September 2026.
  • Across the 12 months ending September 2026, LG’s estimated Share of Search among clothes Steamer brands worldwide moved from 19.6% to 18%, and its estimated monthly branded searches moved from 522K to 427K.
  • Across the 12 months ending September 2026, Tefal’s estimated Share of Search among clothes Steamer brands worldwide moved from 21.9% to 23.6%, and its estimated monthly branded searches moved from 585K to 560K.

How did search popularity change for clothes Steamer brands worldwide in September 2026?

  1. In September 2026, Tefal overtook LG to rank 2nd among clothes Steamer brands worldwide, with 23.6% estimated Share of Search.

  2. In September 2026, LG lost estimated Share of Search among clothes Steamer brands worldwide, from 20.4% to 18%.

Other head-to-heads among clothes Steamer brands

How each brand is measured

Brandwave collects information about searches that people make online using LG’s and Tefal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

LG

3 branded search terms

  • lg com
  • lg washer
  • lg washing machine

Tefal

3 branded search terms

  • tefal
  • tefal air fryer
  • tefal ingenio

How the Brand Demand Index is measured

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