Brandwave

How popular isRowenta?

In September 2026, people searched for Rowenta by name about 187,000 times worldwide, a 14.6% decrease from the previous year. These searches made up 17.9% of all global clothes steamer brand searches, placing Rowenta second out of seven brands. When we asked both ChatGPT and Google AI Overviews about clothes steamer brands, Rowenta appeared in four of the five answers and was the second most recommended of the seven.

Search and AI answers in September 2026

Rowenta is the second most searched of 7 competitors and the second most recommended in AI answers.

  1. TefalShare of searches 54.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. RowentaShare of searches 17.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. SamsungShare of searches 16.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. ConairShare of searches 6.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. LGShare of searches 2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top clothes steamer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Rowenta was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Rowenta is the second most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Conair1st
  2. Rowenta2nd
  3. Jiffy Steamer3rd
  4. Philips4th
  5. Tefal–
  6. Samsung–
  7. LG–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Conair5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rowenta4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Jiffy Steamer3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Philips2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tefal0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Samsung0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about clothes steamer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which clothes steamer brands compete with Rowenta?

Rowenta against clothes steamer brands worldwide, by month

Share of searches by month for Tefal, Rowenta, Samsung, Conair. The figures are in the table below the chart.

View monthly share of searches table
MonthTefalRowentaSamsungConairLGPhilipsJiffy Steamer
Oct 202551.4%20.3%15.2%7.5%2.2%2.2%1.2%
Nov 202555.8%21.5%13.2%5.3%1.9%1.3%1.1%
Dec 202553.8%21.2%13%7.8%1.9%1.3%1%
Jan 202654.6%21.5%13.2%6.5%1.9%1.3%1.1%
Feb 202653.3%17.2%18.3%6.3%2.3%1.3%1.3%
Mar 202653.1%17.2%18.3%6.3%2.3%1.5%1.3%
Apr 202649.5%19.6%17.9%7.2%2.6%1.4%1.8%
May 202651.3%20.6%15.5%7.6%2.3%1.2%1.5%
Jun 202644%26.5%16.2%8%2.4%1.6%1.3%
Jul 202639.1%28.2%20.1%6.9%2.5%1.7%1.4%
Aug 202647.8%18.9%20.1%6.9%2.5%2.1%1.7%
Sep 202654.1%17.9%16.3%6.5%2%2%1.3%

  1. 1.Tefal

    54.1%

    Held 1st. 500K estimated branded searches, +19.6% vs prior month. Share +6.3 points.

  2. 2.Rowenta

    17.9%

    Moved from 3rd to 2nd. 165K estimated branded searches, 0% vs prior month. Share -1 points.

  3. 3.Samsung

    16.3%

    Moved from 2nd to 3rd. 151K estimated branded searches, -14.2% vs prior month. Share -3.8 points.

  4. 4.Conair

    6.5%

    Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share -0.4 points.

  5. 5.LG

    2%

    Held 5th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.6 points.

  6. 6.Philips

    2%

    Held 6th. 18.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  7. 7.Jiffy Steamer

    1.3%

    Held 7th. 12.1K estimated branded searches, -18.2% vs prior month. Share -0.4 points.

Compare popularity between Rowenta and its closest rivals

Every comparison with Rowenta

22 comparisons

How has branded search demand for Rowenta changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Rowenta worldwide fell from 219K to 187K.
  • Across the 12 months ending September 2026, Rowenta’s share of searches among clothes steamer brands worldwide decreased from 20.3% to 17.9%.
  • Across the 12 months ending September 2026, Rowenta’s share of searches among clothes steamer brands worldwide peaked at 28.2% in July 2026 and was lowest at 17.2% in March 2026.

How did search popularity change for clothes steamer brands worldwide in September 2026?

6 changes

  1. In September 2026, Tefal gained share of searches among clothes steamer brands worldwide, from 47.8% to 54.1%.

  2. In September 2026, Samsung lost share of searches among clothes steamer brands worldwide, from 20.1% to 16.3%.

  3. In September 2026, Rowenta lost share of searches among clothes steamer brands worldwide, from 18.9% to 17.9%.

  4. In September 2026, LG lost share of searches among clothes steamer brands worldwide, from 2.5% to 2%.

  5. Conair’s share of searches among clothes steamer brands worldwide has lost ground for 3 months in a row, from 8% to 6.5% in September 2026.

  6. Estimated monthly branded searches for Philips worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.

How are Rowenta’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Rowenta’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • rowenta
  • rowenta irons

Do you work for Rowenta? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Rowenta compete?

Rowenta is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Standing fan brands4th of 91.2%Show ranking
Steam iron brands4th of 89.3%Show ranking
Garment steamers3rd of 617.2%Show ranking
Clothes steamer brands2nd of 717.9%Shown above
Creator with pink hair and a pink jacket

Is Rowenta your brand?

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