Panasonic vs Rowenta:Which is more popular by branded search?
In August 2026, Rowenta had more branded searches than Panasonic among irons worldwide. Rowenta was estimated to have 165K branded searches compared to Panasonic’s 74K, and held an 8.2% Share of Search versus Panasonic’s 3.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Panasonic or Rowenta?
Compare the irons people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Rowenta, Panasonic. The figures are in the table below the chart.
View monthly share of search table
| Month | Philips | Tefal | Bosch | Rowenta | Sunbeam | Panasonic |
|---|---|---|---|---|---|---|
| Oct 2025 | 49.3% | 20.5% | 9.4% | 9.2% | 4.1% | 7.5% |
| Nov 2025 | 48.3% | 25.4% | 6.5% | 11.4% | 3.4% | 5.1% |
| Dec 2025 | 54.2% | 21.6% | 6.7% | 9.6% | 3.5% | 4.3% |
| Jan 2026 | 48.3% | 24.3% | 7.6% | 10.9% | 4% | 4.9% |
| Feb 2026 | 51.4% | 23.7% | 7.4% | 8.7% | 3.9% | 4.8% |
| Mar 2026 | 49.7% | 23.4% | 8.9% | 8.6% | 4.7% | 4.7% |
| Apr 2026 | 51.9% | 20.4% | 9.5% | 9.1% | 5% | 4.1% |
| May 2026 | 48% | 23.7% | 9% | 10.6% | 4.8% | 3.9% |
| Jun 2026 | 49.4% | 20% | 9.2% | 13.3% | 4% | 4% |
| Jul 2026 | 55% | 15.7% | 8.9% | 12.8% | 3.9% | 3.9% |
| Aug 2026 | 54.9% | 18.4% | 10.3% | 8.2% | 4.5% | 3.7% |
| Sep 2026 | — | — | — | — | — | — |
How has the Panasonic and Rowenta comparison changed over the last 12 months?
3 findings
- Rowenta was ahead of Panasonic in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Panasonic’s estimated Share of Search among irons worldwide moved from 7.5% to 3.7%, and its estimated monthly branded searches moved from 165K to 74K.
- Across the 11 months ending August 2026, Rowenta’s estimated Share of Search among irons worldwide moved from 9.2% to 8.2%, and its estimated monthly branded searches moved from 201K to 165K.
How did search popularity change for irons worldwide in August 2026?
4 changes
In August 2026, Bosch overtook Rowenta to rank 3rd among irons worldwide, at 10.3%.
In August 2026, Sunbeam overtook Panasonic to rank 5th among irons worldwide, at 4.5%.
In August 2026, Rowenta lost estimated Share of Search among irons worldwide, from 12.8% to 8.2%.
Estimated monthly branded searches for Panasonic worldwide fell 55.2% over 11 measured months, from 165K to 74K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Panasonic’s and Rowenta’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.