How popular isTefal in search?
In September 2026, there were an estimated 560K branded searches for Tefal worldwide which held steady over the last 12 months. Tefal holds 46.3% estimated Share of Search among steam iron brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Tefal46.3%
Black and Decker18.2%Rowenta15.5%
Philips11.2%
Russell Hobbs8.7%
Bosch0.2%
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Which steam iron brands compete with Tefal?
Share of Search by month for Tefal, Black and Decker, Rowenta, Philips, Russell Hobbs. The figures are in the table below the chart.
View monthly share of search table
| Month | Tefal | Black and Decker | Rowenta | Philips | Russell Hobbs | Bosch |
|---|---|---|---|---|---|---|
| Oct 2025 | 45.3% | 19% | 17% | 7% | 11.6% | 0.19% |
| Nov 2025 | 50.9% | 15% | 17.9% | 6.1% | 10% | 0.13% |
| Dec 2025 | 48.5% | 16.2% | 17.5% | 6% | 11.7% | 0.11% |
| Jan 2026 | 49.6% | 15.3% | 18.3% | 6.3% | 10.4% | 0.13% |
| Feb 2026 | 49.7% | 17.4% | 15.6% | 6.4% | 10.6% | 0.17% |
| Mar 2026 | 48.7% | 18.8% | 15.6% | 6.3% | 10.4% | 0.16% |
| Apr 2026 | 44.5% | 21% | 17.5% | 7.1% | 9.8% | 0.18% |
| May 2026 | 45.1% | 22.2% | 18% | 6.1% | 8.4% | 0.16% |
| Jun 2026 | 40% | 21.4% | 23.1% | 6.5% | 9% | 0.17% |
| Jul 2026 | 36.5% | 20.6% | 24.7% | 8.5% | 9.6% | 0.18% |
| Aug 2026 | 43.3% | 19.9% | 17% | 10% | 9.5% | 0.22% |
| Sep 2026 | 46.3% | 18.2% | 15.5% | 11.2% | 8.7% | 0.2% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 46.3% | 560K | +17.2% | +2.9 points | |
| 2, held 2nd | 18.2% | 220K | 0% | -1.8 points | |
| 3, held 3rd | 15.5% | 187K | 0% | -1.5 points | |
| 4, held 4th | 11.2% | 135K | +22.7% | +1.2 points | |
| 5, held 5th | 8.7% | 105K | 0% | -0.8 points | |
| 6, held 6th | 0.2% | 2.4K | 0% | 0 points |
1.
46.3%
Held 1st. 560K estimated branded searches, +17.2% vs prior month. Share +2.9 points.
18.2%
Held 2nd. 220K estimated branded searches, 0% vs prior month. Share -1.8 points.
3.
15.5%
Held 3rd. 187K estimated branded searches, 0% vs prior month. Share -1.5 points.
4.
11.2%
Held 4th. 135K estimated branded searches, +22.7% vs prior month. Share +1.2 points.
8.7%
Held 5th. 105K estimated branded searches, 0% vs prior month. Share -0.8 points.
6.
Bosch0.2%
Held 6th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Tefal and its closest rivals
Every comparison with Tefal
28 comparisons
- Instant vs Tefal
- KitchenAid vs Tefal
- Ninja vs Tefal
- Tefal vs Thermomix
- De'Longhi vs Tefal
- Le Creuset vs Tefal
- Panasonic vs Tefal
- BISSELL vs Tefal
- Domo vs Tefal
- Kenwood vs Tefal
- COSORI vs Tefal
- Black and Decker vs Tefal
- Rowenta vs Tefal
- Breville vs Tefal
- Russell Hobbs vs Tefal
- Samsung vs Tefal
- Philips vs Tefal
- Staub vs Tefal
- All-Clad vs Tefal
- Sunbeam vs Tefal
- Conair vs Tefal
- Dreo vs Tefal
- LG vs Tefal
- Steamery vs Tefal
- Circulon vs Tefal
- Lakeland vs Tefal
- Bosch vs Tefal
- Fridja vs Tefal
How has branded search demand for Tefal changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Tefal worldwide held steady, from 585K to 560K.
- Across the 12 months ending September 2026, Tefal’s estimated Share of Search among steam iron brands worldwide increased from 45.3% to 46.3%.
- Across the 12 months ending September 2026, Tefal’s estimated Share of Search among steam iron brands worldwide peaked at 50.9% in November 2025 and was lowest at 36.5% in July 2026.
How did search popularity change for steam iron brands worldwide in September 2026?
5 changes
In September 2026, Tefal gained estimated Share of Search among steam iron brands worldwide, from 43.3% to 46.3%.
In September 2026, Philips gained estimated Share of Search among steam iron brands worldwide, from 10% to 11.2%.
In September 2026, Black and Decker lost estimated Share of Search among steam iron brands worldwide, from 19.9% to 18.2%.
In September 2026, Rowenta lost estimated Share of Search among steam iron brands worldwide, from 17% to 15.5%.
In September 2026, Russell Hobbs lost estimated Share of Search among steam iron brands worldwide, from 9.5% to 8.7%.
Where does Tefal compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Small kitchen appliance brands | 4th of 9 | 10.3% | Show ranking |
| Air fryer brands | 4th of 8 | 14.4% | Show ranking |
| Induction pans brands | 3rd of 4 | 19.4% | Show ranking |
| Chip fryer brands | 3rd of 5 | 23.7% | Show ranking |
| Griddle pan brands | 2nd of 6 | 22.2% | Show ranking |
| Pancake maker brands | 2nd of 6 | 26.7% | Show ranking |
| Pressure cooker brands | 2nd of 5 | 33.3% | Show ranking |
| Irons | 2nd of 6 | 30.4% | Show ranking |
| Steam iron brands | 1st of 6 | 46.3% | Shown above |
| Garment steamers | 1st of 6 | 42.3% | Show ranking |
| Clothes steamer brands | 1st of 5 | 66.9% | Show ranking |
How is Tefal measured?
Brandwave collects information about searches that people make online using Tefal’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- tefal
- tefal air fryer
- tefal ingenio
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Is Tefal your brand?
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