How popular isTefal in search?
In September 2026, people searched for Tefal by name about 560,000 times worldwide, about the same as the previous year. These searches made up 19.1% of all global cookware brand searches, placing Tefal second out of seven brands. These are worldwide searches for English-language branded terms.
Le Creuset57.3%
Tefal19.1%
Tramontina11.5%
Staub5.2%
All-Clad4.2%
Lodge2.8%
HexClad<0.01%
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Which cookware brands compete with Tefal?
Share of searches by month for Le Creuset, Tefal, Tramontina, Staub, All-Clad, Lodge. The figures are in the table below the chart.
View monthly share of searches table
| Month | Le Creuset | Tefal | Tramontina | Staub | All-Clad | Lodge | HexClad |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 55.5% | 18.9% | 11.1% | 6.1% | 5% | 3.3% | <0.01% |
| Nov 2025 | 55.7% | 19.5% | 9.2% | 6.1% | 6.1% | 3.4% | <0.01% |
| Dec 2025 | 59.1% | 16.5% | 7.9% | 6.5% | 6.5% | 3.6% | <0.01% |
| Jan 2026 | 51.7% | 21.5% | 10.4% | 6.9% | 5.7% | 3.8% | <0.01% |
| Feb 2026 | 52.2% | 21.8% | 10.5% | 5.8% | 5.8% | 3.9% | <0.01% |
| Mar 2026 | 51.9% | 21.7% | 12.8% | 5.7% | 4.7% | 3.1% | <0.01% |
| Apr 2026 | 54.2% | 18.6% | 13.4% | 4.9% | 4.9% | 4% | <0.01% |
| May 2026 | 52.3% | 21.4% | 12.9% | 4.7% | 4.7% | 3.9% | <0.01% |
| Jun 2026 | 51.8% | 17.3% | 12.8% | 3.8% | 10.4% | 3.8% | <0.01% |
| Jul 2026 | 56.6% | 15.9% | 14% | 4.2% | 5.1% | 4.2% | <0.01% |
| Aug 2026 | 54.2% | 18.6% | 13.4% | 4.9% | 4.9% | 4% | <0.01% |
| Sep 2026 | 57.3% | 19.1% | 11.5% | 5.2% | 4.2% | 2.8% | <0.01% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 57.3% | 1.5M | +23% | +3 points | |
| 2, held 2nd | 19.1% | 500K | +19.6% | +0.5 points | |
| 3, held 3rd | 11.5% | 301K | 0% | -1.9 points | |
| 4, moved from 5th to 4th | 5.2% | 135K | +22.7% | +0.3 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 4.2% | 110K | 0% | -0.7 pointsmoved from 4th to 5th | |
| 6, held 6th | 2.8% | 74K | -18.2% | -1.2 points | |
| 7, held 7th | <0.01% | 90 | -47.1% | 0 points |
57.3%
Held 1st. 1.5M estimated branded searches, +23% vs prior month. Share +3 points.
2.
Tefal19.1%
Held 2nd. 500K estimated branded searches, +19.6% vs prior month. Share +0.5 points.
11.5%
Held 3rd. 301K estimated branded searches, 0% vs prior month. Share -1.9 points.
4.
Staub5.2%
Moved from 5th to 4th. 135K estimated branded searches, +22.7% vs prior month. Share +0.3 points.
5.
All-Clad4.2%
Moved from 4th to 5th. 110K estimated branded searches, 0% vs prior month. Share -0.7 points.
6.
Lodge2.8%
Held 6th. 74K estimated branded searches, -18.2% vs prior month. Share -1.2 points.
7.
HexClad<0.01%
Held 7th. 90 estimated branded searches, -47.1% vs prior month. Share 0 points.
Compare search popularity between Tefal and its closest rivals
Every comparison with Tefal
42 comparisons
- De'Longhi vs Tefal
- KitchenAid vs Tefal
- Ninja vs Tefal
- Panasonic vs Tefal
- Tefal vs Thermomix
- Instant vs Tefal
- Le Creuset vs Tefal
- Kenwood vs Tefal
- BISSELL vs Tefal
- Tefal vs Vitamix
- Tefal vs Tramontina
- COSORI vs Tefal
- Black+Decker vs Tefal
- Rowenta vs Tefal
- Breville vs Tefal
- Cuisinart vs Tefal
- Samsung vs Tefal
- Russell Hobbs vs Tefal
- Made In vs Tefal
- Philips vs Tefal
- Staub vs Tefal
- All-Clad vs Tefal
- OXO vs Tefal
- Tefal vs Zojirushi
- Sunbeam vs Tefal
- Lodge vs Tefal
- Fissler vs Tefal
- GreenPan vs Tefal
- Caraway vs Tefal
- Conair vs Tefal
- Dreo vs Tefal
- Demeyere vs Tefal
- LG vs Tefal
- Steamery vs Tefal
- Jiffy Steamer vs Tefal
- Circulon vs Tefal
- Bosch vs Tefal
- Lakeland vs Tefal
- CHI vs Tefal
- Fridja vs Tefal
- Dash vs Tefal
- HexClad vs Tefal
How has branded search demand for Tefal changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Tefal worldwide held steady, from 585K to 560K.
- Across the 12 months ending September 2026, Tefal’s share of searches among cookware brands worldwide peaked at 21.8% in February 2026 and was lowest at 15.9% in July 2026.
How did search popularity change for cookware brands worldwide in September 2026?
6 changes
In September 2026, Le Creuset gained share of searches among cookware brands worldwide, from 54.2% to 57.3%.
In September 2026, Tefal gained share of searches among cookware brands worldwide, from 18.6% to 19.1%.
In September 2026, Tramontina lost share of searches among cookware brands worldwide, from 13.4% to 11.5%.
In September 2026, Lodge lost share of searches among cookware brands worldwide, from 4% to 2.8%.
In September 2026, All-Clad lost share of searches among cookware brands worldwide, from 4.9% to 4.2%.
Staub’s share of searches among cookware brands worldwide has gained ground for 3 months in a row, from 3.8% to 5.2% in September 2026.
How are Tefal’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Tefal’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- tefal
- tefal air fryer
- tefal ingenio
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Where does Tefal compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Small kitchen appliance brands | 4th of 12 | 9.4% | Show ranking |
| Air fryer brands | 4th of 8 | 14.5% | Show ranking |
| Frying pan brands | 2nd of 10 | 18.5% | Show ranking |
| Cookware brands | 2nd of 7 | 19.1% | Shown above |
| Induction pans brands | 2nd of 7 | 22.3% | Show ranking |
| Griddle pan brands | 2nd of 9 | 19.9% | Show ranking |
| Chip fryer brands | 3rd of 5 | 23.7% | Show ranking |
| Steam iron brands | 2nd of 8 | 27.8% | Show ranking |
| Ceramic cookware brands | 1st of 6 | 41.3% | Show ranking |
| Garment steamers | 1st of 6 | 45.9% | Show ranking |
| Clothes steamer brands | 1st of 7 | 54.1% | Show ranking |
| Pressure cooker brands | 1st of 7 | 66.9% | Show ranking |
| Pancake maker brands | 1st of 9 | 66.9% | Show ranking |
Is Tefal your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.