CHI vs Tefal:Which is more popular?
In September 2026, Tefal had more branded searches than CHI among steam iron brands worldwide. Tefal had about 560,000 branded searches, while CHI had 2,400. Tefal made up 27.8% of all steam iron brand searches we track, and CHI accounted for 0.12%. When we asked ChatGPT and Google AI Overviews about steam iron brands, CHI and Tefal each appeared in three of the five answers. CHI was mentioned before Tefal in three out of five answers.
Who do people search for more?
Tefal, about 233 searches for every 1 for CHI
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
CHI, named ahead of Tefal in 3 of 5 answers
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Top steam iron brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, CHI was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Tefal was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. CHI was listed before Tefal in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Rowenta1st
Philips2nd- CHI3rd
Black+Decker4th- Tefal5th
Panasonic6th
Russell Hobbs–
Bosch–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Rowenta5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Philips4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Tefal3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Black+Decker3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- CHI3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Panasonic1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Russell Hobbs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bosch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about steam iron brands
5 answers
Asked ChatGPT
“Which steam iron brand should I buy?”
Asked ChatGPT
“What are the best steam iron brands?”
Asked ChatGPT
“What's the best steam iron brand for wrinkle removal?”
Searched Google, AI Overview
“steam iron brands”
Searched Google, AI Overview
“best steam iron”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is CHI or Tefal more popular in search?
This chart shows how often people search Google for CHI and Tefal by name. Each line represents a brand's share of searches for all eight steam iron brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Tefal, CHI. The figures are in the table below the chart.
View monthly share of searches table
| Month | Panasonic | Tefal | Black+Decker | Rowenta | Philips | Russell Hobbs | Bosch | CHI |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 38.5% | 27.4% | 11.5% | 10.3% | 4.7% | 7% | 0.49% | 0.14% |
| Nov 2025 | 31.3% | 34.9% | 10.3% | 12.3% | 3.8% | 6.8% | 0.4% | 0.14% |
| Dec 2025 | 35.1% | 31.3% | 10.4% | 11.3% | 3.8% | 7.6% | 0.38% | 0.12% |
| Jan 2026 | 36.2% | 31.4% | 9.7% | 11.6% | 4% | 6.6% | 0.4% | 0.13% |
| Feb 2026 | 46.1% | 26.3% | 9.3% | 8.3% | 3.8% | 5.6% | 0.4% | 0.11% |
| Mar 2026 | 40.7% | 28.2% | 10.9% | 9.1% | 4.5% | 6% | 0.46% | 0.14% |
| Apr 2026 | 48.2% | 22.5% | 10.6% | 8.8% | 4.3% | 4.9% | 0.44% | 0.14% |
| May 2026 | 44.6% | 24.5% | 12% | 9.8% | 4% | 4.6% | 0.41% | 0.11% |
| Jun 2026 | 41.3% | 23% | 12.3% | 13.2% | 4.5% | 5.1% | 0.42% | 0.12% |
| Jul 2026 | 43.1% | 20.5% | 11.5% | 13.8% | 5.2% | 5.4% | 0.44% | 0.13% |
| Aug 2026 | 42.5% | 24.7% | 11.4% | 9.7% | 5.7% | 5.4% | 0.5% | 0.12% |
| Sep 2026 | 40.8% | 27.8% | 10.9% | 9.3% | 5.5% | 5.2% | 0.44% | 0.12% |
How has the CHI and Tefal comparison changed over the last 12 months?
3 findings
- Tefal was ahead of CHI in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, CHI’s share of searches among steam iron brands worldwide moved from 0.14% to 0.12%, and its estimated monthly branded searches moved from 2.9K to 2.4K.
- Across the 12 months ending September 2026, Tefal’s share of searches among steam iron brands worldwide moved from 27.4% to 27.8%, and its estimated monthly branded searches moved from 585K to 560K.
How did search popularity change for steam iron brands worldwide in September 2026?
2 changes
In September 2026, Tefal gained share of searches among steam iron brands worldwide, from 24.7% to 27.8%.
Estimated monthly branded searches for CHI worldwide fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using CHI’s and Tefal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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