Brandwave

Pressure cooker brands:Which brands are most popular in search?

In August 2026, Ninja was the most searched among pressure cooker brands worldwide, with an estimated 1.1M branded searches and 28.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Ninja28.5%
  2. Philips27.4%
  3. Breville21%
  4. Instant14%
  5. Tefal9.1%

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Share of SearchLeaderboard

Compare the pressure cooker brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among pressure cooker brands worldwide, by month

Share of Search by month for Ninja, Philips, Breville, Instant, Tefal. The figures are in the table below the chart.

View monthly share of search table
MonthNinjaPhilipsBrevilleInstantTefal
Oct 202527.4%26.9%20.4%14.1%11.2%
Nov 202529.3%21.7%23.1%14.3%11.4%
Dec 202528.9%24.8%24.2%12.4%9.8%
Jan 202628.9%22.9%22.2%14.5%11.5%
Feb 202629.1%26.1%20.3%12.4%12.1%
Mar 202628.4%25%20%14.7%11.8%
Apr 202630.2%25.8%21.1%12.7%10.1%
May 202627.2%25.6%21.6%13%12.7%
Jun 202630.4%25.2%21.4%12.8%10.2%
Jul 202626%29.3%23.5%12.8%8.4%
Aug 202628.5%27.4%21%14%9.1%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Ninja

    28.5%

    Moved from 2nd to 1st. 1.1M estimated branded searches, +22.3% vs prior month. Share +2.5 points.

  2. 2.Philips

    27.4%

    Moved from 1st to 2nd. 1.1M estimated branded searches, +4.3% vs prior month. Share -1.9 points.

  3. 3.Breville

    21%

    Held 3rd. 845K estimated branded searches, -0.32% vs prior month. Share -2.5 points.

  4. 4.Instant

    14%

    Held 4th. 564K estimated branded searches, +22% vs prior month. Share +1.2 points.

  5. 5.Tefal

    9.1%

    Held 5th. 368K estimated branded searches, +22.3% vs prior month. Share +0.8 points.

Compare search popularity between leading brands

Which brand is most popular in search among pressure cooker brands worldwide?

In August 2026, Ninja was the most searched among pressure cooker brands worldwide, with an estimated 1.1M branded searches and 28.5% estimated Share of Search within this set. Philips is in 2nd place, 1.1 percentage points behind at 27.4% Share of Search.

Global pressure cooker brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Ninja27.4% → 28.5%30.4%Jun 202626%Jul 20261st
Philips26.9% → 27.4%29.3%Jul 202621.7%Nov 20252nd
Breville20.4% → 21%24.2%Dec 202520%Mar 20263rd
Instant14.1% → 14%14.7%Mar 202612.4%Dec 20254th
Tefal11.2% → 9.1%12.7%May 20268.4%Jul 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Ninja’s estimated Share of Search among pressure cooker brands worldwide increased from 27.4% to 28.5%.
  • Across the 11 months ending August 2026, Breville’s estimated Share of Search among pressure cooker brands worldwide increased from 20.4% to 21%.
  • Across the 11 months ending August 2026, Tefal’s estimated Share of Search among pressure cooker brands worldwide decreased from 11.2% to 9.1%.
  • Across the 11 months ending August 2026, Ninja’s estimated Share of Search among pressure cooker brands worldwide peaked at 30.4% in June 2026 and was lowest at 26% in July 2026.
  • Across the 11 months ending August 2026, Philips’ estimated Share of Search among pressure cooker brands worldwide peaked at 29.3% in July 2026 and was lowest at 21.7% in November 2025.
  • Across the 11 months ending August 2026, Breville’s estimated Share of Search among pressure cooker brands worldwide peaked at 24.2% in December 2025 and was lowest at 20% in March 2026.
  • Across the 11 months ending August 2026, Instant’s estimated Share of Search among pressure cooker brands worldwide peaked at 14.7% in March 2026 and was lowest at 12.4% in December 2025.
  • Across the 11 months ending August 2026, Tefal’s estimated Share of Search among pressure cooker brands worldwide peaked at 12.7% in May 2026 and was lowest at 8.4% in July 2026.
  • Across the 11 months ending August 2026, Philips and Instant held steady: their estimated Share of Search among pressure cooker brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for pressure cooker brands worldwide in August 2026?

  1. In August 2026, Ninja overtook Philips to take the highest estimated Share of Search among pressure cooker brands worldwide, at 28.5%.

  2. In August 2026, Instant gained estimated Share of Search among pressure cooker brands worldwide, from 12.8% to 14%.

  3. In August 2026, Tefal gained estimated Share of Search among pressure cooker brands worldwide, from 8.4% to 9.1%.

  4. In August 2026, Breville lost estimated Share of Search among pressure cooker brands worldwide, from 23.5% to 21%.

  5. In August 2026, Philips lost estimated Share of Search among pressure cooker brands worldwide, from 29.3% to 27.4%.

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