How popular isInstant in search?
In August 2026, there were an estimated 564K branded searches for Instant worldwide which held steady over the last 11 months. Instant holds 14% estimated Share of Search among pressure cooker brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which pressure cooker brands compete with Instant?
Share of Search by month for Ninja, Philips, Breville, Instant, Tefal. The figures are in the table below the chart.
View monthly share of search table
| Month | Ninja | Philips | Breville | Instant | Tefal |
|---|---|---|---|---|---|
| Oct 2025 | 27.4% | 26.9% | 20.4% | 14.1% | 11.2% |
| Nov 2025 | 29.3% | 21.7% | 23.1% | 14.3% | 11.4% |
| Dec 2025 | 28.9% | 24.8% | 24.2% | 12.4% | 9.8% |
| Jan 2026 | 28.9% | 22.9% | 22.2% | 14.5% | 11.5% |
| Feb 2026 | 29.1% | 26.1% | 20.3% | 12.4% | 12.1% |
| Mar 2026 | 28.4% | 25% | 20% | 14.7% | 11.8% |
| Apr 2026 | 30.2% | 25.8% | 21.1% | 12.7% | 10.1% |
| May 2026 | 27.2% | 25.6% | 21.6% | 13% | 12.7% |
| Jun 2026 | 30.4% | 25.2% | 21.4% | 12.8% | 10.2% |
| Jul 2026 | 26% | 29.3% | 23.5% | 12.8% | 8.4% |
| Aug 2026 | 28.5% | 27.4% | 21% | 14% | 9.1% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 28.5% | 1.1M | +22.3% | +2.5 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 27.4% | 1.1M | +4.3% | -1.9 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 21% | 845K | -0.32% | -2.5 points | |
| 4, held 4th | 14% | 564K | +22% | +1.2 points | |
| 5, held 5th | 9.1% | 368K | +22.3% | +0.8 points |
1.
Ninja28.5%
Moved from 2nd to 1st. 1.1M estimated branded searches, +22.3% vs prior month. Share +2.5 points.
2.
Philips
27.4%
Moved from 1st to 2nd. 1.1M estimated branded searches, +4.3% vs prior month. Share -1.9 points.
3.
Breville
21%
Held 3rd. 845K estimated branded searches, -0.32% vs prior month. Share -2.5 points.
4.
Instant14%
Held 4th. 564K estimated branded searches, +22% vs prior month. Share +1.2 points.
5.
Tefal
9.1%
Held 5th. 368K estimated branded searches, +22.3% vs prior month. Share +0.8 points.
Compare search popularity between Instant and its closest rivals
How has branded search demand for Instant changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Instant worldwide held steady, from 566K to 564K.
- Across the 11 months ending August 2026, Instant’s estimated Share of Search among pressure cooker brands worldwide peaked at 14.7% in March 2026 and was lowest at 12.4% in December 2025.
How did search popularity change for pressure cooker brands worldwide in August 2026?
5 changes
In August 2026, Ninja overtook Philips to take the highest estimated Share of Search among pressure cooker brands worldwide, at 28.5%.
In August 2026, Instant gained estimated Share of Search among pressure cooker brands worldwide, from 12.8% to 14%.
In August 2026, Tefal gained estimated Share of Search among pressure cooker brands worldwide, from 8.4% to 9.1%.
In August 2026, Breville lost estimated Share of Search among pressure cooker brands worldwide, from 23.5% to 21%.
In August 2026, Philips lost estimated Share of Search among pressure cooker brands worldwide, from 29.3% to 27.4%.
Where does Instant compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Pressure cooker brands | 4th of 5 | 14% | Shown above |
| Air fryer brands | 3rd of 5 | 17.7% | Show ranking |
| Sous vide brands | 2nd of 5 | 38% | Show ranking |
How is Instant measured?
Brandwave collects information about searches that people make online using Instant’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- air fryer instant
- instant air fryer
- instant pot
- instant vortex
- instantpot com
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Is Instant your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.