Brandwave

Sous vide brands:Which brands are most popular in search?

In August 2026, Breville was the most searched among sous vide brands worldwide, with an estimated 845K branded searches and 57% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Breville57%
  2. Instant38%
  3. Ankarsrum3.3%
  4. Inkbird1.5%
  5. Anova Culinary0.09%

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Share of SearchLeaderboard

Compare the sous vide brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among sous vide brands worldwide, by month

Share of Search by month for Breville, Instant, Ankarsrum. The figures are in the table below the chart.

View monthly share of search table
MonthBrevilleInstantAnkarsrumInkbirdAnova Culinary
Oct 202555.9%38.6%4.1%1.2%0.13%
Nov 202558%36%4.7%1.2%0.12%
Dec 202562.4%32%4.2%1.3%0.13%
Jan 202657.7%37.7%3.3%1.2%0.13%
Feb 202658.8%35.8%3.8%1.4%0.12%
Mar 202654.6%40.1%3.5%1.6%0.11%
Apr 202657.9%34.8%5.6%1.7%0.1%
May 202658.9%35.4%3.8%1.7%0.12%
Jun 202659.6%35.5%3.1%1.7%0.1%
Jul 202661.7%33.6%2.9%1.6%0.09%
Aug 202657%38%3.3%1.5%0.09%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Breville

    57%

    Held 1st. 845K estimated branded searches, -0.32% vs prior month. Share -4.7 points.

  2. 2.Instant

    38%

    Held 2nd. 564K estimated branded searches, +22% vs prior month. Share +4.4 points.

  3. 3.Ankarsrum

    3.3%

    Held 3rd. 49.5K estimated branded searches, +22.2% vs prior month. Share +0.4 points.

  4. 4.Inkbird

    1.5%

    Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Anova Culinary

    0.09%

    Held 5th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among sous vide brands worldwide?

In August 2026, Breville was the most searched among sous vide brands worldwide, with an estimated 845K branded searches and 57% estimated Share of Search within this set. Instant is in 2nd place, 19 percentage points behind at 38% Share of Search.

Global sous vide brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Breville55.9% → 57%62.4%Dec 202554.6%Mar 20261st
Instant38.6% → 38%40.1%Mar 202632%Dec 20252nd
Ankarsrum4.1% → 3.3%5.6%Apr 20262.9%Jul 20263rd
Inkbird1.2% → 1.5%1.7%Jun 20261.2%Nov 20254th
Anova Culinary0.13% → 0.09%0.13%Dec 20250.09%Aug 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Breville’s estimated Share of Search among sous vide brands worldwide increased from 55.9% to 57%.
  • Across the 11 months ending August 2026, Instant’s estimated Share of Search among sous vide brands worldwide decreased from 38.6% to 38%.
  • Across the 11 months ending August 2026, Ankarsrum’s estimated Share of Search among sous vide brands worldwide decreased from 4.1% to 3.3%.
  • Across the 11 months ending August 2026, Breville’s estimated Share of Search among sous vide brands worldwide peaked at 62.4% in December 2025 and was lowest at 54.6% in March 2026.
  • Across the 11 months ending August 2026, Instant’s estimated Share of Search among sous vide brands worldwide peaked at 40.1% in March 2026 and was lowest at 32% in December 2025.
  • Across the 11 months ending August 2026, Ankarsrum’s estimated Share of Search among sous vide brands worldwide peaked at 5.6% in April 2026 and was lowest at 2.9% in July 2026.
  • Across the 11 months ending August 2026, Inkbird and Anova Culinary held steady: their estimated Share of Search among sous vide brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for sous vide brands worldwide in August 2026?

  1. In August 2026, Instant gained estimated Share of Search among sous vide brands worldwide, from 33.6% to 38%.

  2. In August 2026, Breville lost estimated Share of Search among sous vide brands worldwide, from 61.7% to 57%.

  3. Estimated monthly branded searches for Inkbird worldwide rose 22.7% over 11 measured months, from 18.1K to 22.2K in August 2026.

  4. Estimated monthly branded searches for Anova Culinary worldwide fell 31.6% over 11 measured months, from 1.9K to 1.3K in August 2026.

  5. Estimated monthly branded searches for Ankarsrum worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026.

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