How popular isBreville in search?
In August 2026, there were an estimated 845K branded searches for Breville worldwide which held steady over the last 11 months. Breville holds 57% estimated Share of Search among sous vide brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Breville57%
Instant38%- Ankarsrum3.3%
Inkbird1.5%
Anova Culinary0.09%
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Which sous vide brands compete with Breville?
Share of Search by month for Breville, Instant, Ankarsrum. The figures are in the table below the chart.
View monthly share of search table
| Month | Breville | Instant | Ankarsrum | Inkbird | Anova Culinary |
|---|---|---|---|---|---|
| Oct 2025 | 55.9% | 38.6% | 4.1% | 1.2% | 0.13% |
| Nov 2025 | 58% | 36% | 4.7% | 1.2% | 0.12% |
| Dec 2025 | 62.4% | 32% | 4.2% | 1.3% | 0.13% |
| Jan 2026 | 57.7% | 37.7% | 3.3% | 1.2% | 0.13% |
| Feb 2026 | 58.8% | 35.8% | 3.8% | 1.4% | 0.12% |
| Mar 2026 | 54.6% | 40.1% | 3.5% | 1.6% | 0.11% |
| Apr 2026 | 57.9% | 34.8% | 5.6% | 1.7% | 0.1% |
| May 2026 | 58.9% | 35.4% | 3.8% | 1.7% | 0.12% |
| Jun 2026 | 59.6% | 35.5% | 3.1% | 1.7% | 0.1% |
| Jul 2026 | 61.7% | 33.6% | 2.9% | 1.6% | 0.09% |
| Aug 2026 | 57% | 38% | 3.3% | 1.5% | 0.09% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 57% | 845K | -0.32% | -4.7 points | |
| 2, held 2nd | 38% | 564K | +22% | +4.4 points | |
| 3, held 3rd | 3.3% | 49.5K | +22.2% | +0.4 points | |
| 4, held 4th | 1.5% | 22.2K | 0% | -0.1 points | |
| 5, held 5th | 0.09% | 1.3K | 0% | 0 points |
1.
57%
Held 1st. 845K estimated branded searches, -0.32% vs prior month. Share -4.7 points.
2.
Instant38%
Held 2nd. 564K estimated branded searches, +22% vs prior month. Share +4.4 points.
3.3%
Held 3rd. 49.5K estimated branded searches, +22.2% vs prior month. Share +0.4 points.
4.
Inkbird1.5%
Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share -0.1 points.
0.09%
Held 5th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Breville and its closest rivals
How has branded search demand for Breville changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Breville worldwide held steady, from 820K to 845K.
- Across the 11 months ending August 2026, Breville’s estimated Share of Search among sous vide brands worldwide increased from 55.9% to 57%.
- Across the 11 months ending August 2026, Breville’s estimated Share of Search among sous vide brands worldwide peaked at 62.4% in December 2025 and was lowest at 54.6% in March 2026.
How did search popularity change for sous vide brands worldwide in August 2026?
5 changes
In August 2026, Instant gained estimated Share of Search among sous vide brands worldwide, from 33.6% to 38%.
In August 2026, Breville lost estimated Share of Search among sous vide brands worldwide, from 61.7% to 57%.
Estimated monthly branded searches for Inkbird worldwide rose 22.7% over 11 measured months, from 18.1K to 22.2K in August 2026.
Estimated monthly branded searches for Anova Culinary worldwide fell 31.6% over 11 measured months, from 1.9K to 1.3K in August 2026.
Estimated monthly branded searches for Ankarsrum worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026.
Where does Breville compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Pressure cooker brands | 3rd of 5 | 21% | Show ranking |
| Ice cream maker brands | 2nd of 5 | 22% | Show ranking |
| Electric kettle brands | 2nd of 5 | 23.9% | Show ranking |
| Blender brands | 2nd of 5 | 24.7% | Show ranking |
| Toaster brands | 2nd of 5 | 31.1% | Show ranking |
| Home espresso machine brands | 2nd of 5 | 32.2% | Show ranking |
| Slow cooker brands | 2nd of 5 | 33.9% | Show ranking |
| Stand mixer brands | 1st of 5 | 37.3% | Show ranking |
| Food processor brands | 1st of 5 | 41.8% | Show ranking |
| Juicer brands | 2nd of 5 | 42.6% | Show ranking |
| Microwave brands | 1st of 5 | 45.4% | Show ranking |
| Kitchen scale brands | 1st of 5 | 49.7% | Show ranking |
| Coffee grinder brands | 1st of 5 | 53.6% | Show ranking |
| Sous vide brands | 1st of 5 | 57% | Shown above |
| Bread maker brands | 1st of 5 | 62.8% | Show ranking |
How is Breville measured?
Brandwave collects information about searches that people make online using Breville’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
8 branded search terms
- breville
- breville barista express
- breville barista touch
- breville coffee machine
- breville com
- breville dual boiler
- breville espresso machine
- breville oracle
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Is Breville your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.