Brandwave

Breville vs Emile Henry:Which is more popular?

In September 2026, Breville had more branded searches than Emile Henry among pizza stone brands worldwide. Breville had about 165,000 branded searches, while Emile Henry had 22,200. Breville made up 25.2% of all pizza stone brand searches we track, and Emile Henry accounted for 3.4%. When we asked ChatGPT and Google AI Overviews about pizza stone brands, Emile Henry appeared in two of the five answers and Breville in none.

Among pizza stone brands worldwide in September 2026

Who do people search for more?

Breville, about 7 searches for every 1 for Emile Henry

Breville 165K searchesEmile Henry 22.2K searches

Who does AI mention more?

Emile Henry, mentioned in 2 of 5 answers, Breville in 0

Emile Henry in 2 of 5Breville in 0 of 5

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Top pizza stone brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Emile Henry was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Breville did not appear in any of the five answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Emile Henry2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Breville0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cuisinart0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • All-Clad0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Big Green Egg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kamado Joe0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Broil King0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pizza stone brands

5 answers

  • Asked ChatGPT

    “Which pizza stone brand should I buy?”

    1. 1Emile Henry

  • Asked ChatGPT

    “What are the best pizza stone brands?”

    1. 1Emile Henry

  • Asked ChatGPT

    “What's the best pizza stone brand for crispy home baking?”

    1. Searched Google, AI Overview

      “cordierite pizza stone”

      1. Searched Google, AI Overview

        “pizza stone for oven”

        Not named in any answer:

        Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

        Is Breville or Emile Henry more popular in search?

        This chart shows how often people search Google for Breville and Emile Henry by name. Each line represents a brand's share of searches for all seven pizza stone brands we track, month by month, from English-language searches worldwide.

        Breville and Emile Henry among pizza stone brands worldwide, by month

        Share of searches by month for Breville, Emile Henry. The figures are in the table below the chart.

        View monthly share of searches table
        MonthBrevilleCuisinartAll-CladBig Green EggKamado JoeBroil KingEmile Henry
        Oct 202520.6%30.6%20.6%13.8%7.5%2.8%4.1%
        Nov 202523.4%28.6%23.4%12.8%5.8%2.1%3.9%
        Dec 202524.1%29.4%24.1%10.8%5.9%1.8%4%
        Jan 202621.5%32.1%21.5%11.8%6.5%2.4%4.3%
        Feb 202621.6%26.4%21.6%14.5%7.9%3.6%4.3%
        Mar 202618.2%27.1%14.8%18.2%10%8.1%3.6%
        Apr 202617.2%21%14%21%14%9.4%3.4%
        May 202615.2%22.6%12.4%22.6%15.2%8.3%3.7%
        Jun 202614.9%18.2%27.1%18.2%12.1%6.7%3%
        Jul 202617.6%26.1%14.3%21.5%11.8%5.3%3.5%
        Aug 202618.6%27.7%15.1%18.6%12.5%4.6%3.1%
        Sep 202625.2%25.2%16.8%16.8%9.2%3.4%3.4%

        How has the Breville and Emile Henry comparison changed over the last 12 months?

        3 findings
        • Breville was ahead of Emile Henry in every measured month of the 12 months ending September 2026.
        • Across the 12 months ending September 2026, Breville’s share of searches among pizza stone brands worldwide moved from 20.6% to 25.2%, and its estimated monthly branded searches moved from 135K to 165K.
        • Across the 12 months ending September 2026, Emile Henry’s share of searches among pizza stone brands worldwide moved from 4.1% to 3.4%, and its estimated monthly branded searches moved from 27.1K to 22.2K.

        How did search popularity change for pizza stone brands worldwide in September 2026?

        2 changes

        1. In September 2026, Breville overtook Cuisinart and Big Green Egg to become the leader among pizza stone brands worldwide, with 25.2% of the searches.

        2. Estimated monthly branded searches for Emile Henry worldwide fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.

        How are branded searches counted?

        2 search terms

        Brandwave collects information about searches that people make online using Breville’s and Emile Henry’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

        Breville

        1 branded search term

        • breville barista express

        Emile Henry

        1 branded search term

        • emile henry

        How the Brand Demand Index is measured

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