Brandwave

Breville vs Crockpot:Which is searched more?

In August 2026, Breville had more branded searches than Crockpot among slow cooker brands worldwide. Breville was estimated to have 845K branded searches compared to Crockpot’s 368K, and held a 33.9% Share of Search versus Crockpot’s 14.7%. These are worldwide searches for English-language branded terms.

Share of Search among slow cooker brands worldwide in August 2026Which is more popular in search, Breville or Crockpot?
Breville33.9%845K searches
vs
Crockpot14.7%368K searches

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Which is more popular in search, Breville or Crockpot?

Compare the slow cooker brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Breville and Crockpot among slow cooker brands worldwide, by month

Share of Search by month for Breville, Crockpot. The figures are in the table below the chart.

View monthly share of search table
MonthBrevilleCrockpot
Oct 202530.6%20.5%
Nov 202538.1%18.9%
Dec 202536.9%18.4%
Jan 202636.1%18.8%
Feb 202633.2%16.1%
Mar 202633.4%16.1%
Apr 202635.1%13.8%
May 202635.6%13.9%
Jun 202637%11.7%
Jul 202635.8%12.7%
Aug 202633.9%14.7%
Sep 2026——

How has the Breville and Crockpot comparison changed over the last 12 months?

  • Breville was ahead of Crockpot in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Breville’s estimated Share of Search among slow cooker brands worldwide moved from 30.6% to 33.9%, and its estimated monthly branded searches moved from 820K to 845K.
  • Across the 11 months ending August 2026, Crockpot’s estimated Share of Search among slow cooker brands worldwide moved from 20.5% to 14.7%, and its estimated monthly branded searches moved from 550K to 368K.

How did search popularity change for slow cooker brands worldwide in August 2026?

  1. In August 2026, Crockpot gained estimated Share of Search among slow cooker brands worldwide, from 12.7% to 14.7%.

  2. In August 2026, Breville lost estimated Share of Search among slow cooker brands worldwide, from 35.8% to 33.9%.

How each brand is measured

Brandwave collects information about searches that people make online using Breville’s and Crockpot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Breville

8 branded search terms

  • breville
  • breville barista express
  • breville barista touch
  • breville coffee machine
  • breville com
  • breville dual boiler
  • breville espresso machine
  • breville oracle

Crockpot

1 branded search term

  • crockpot

How the Brand Demand Index is measured

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