Brandwave

Cuisinart vs Hamilton Beach:Which is more popular?

In September 2026, Cuisinart had more branded searches than Hamilton Beach among slow cooker brands worldwide. Cuisinart had about 165,000 branded searches, while Hamilton Beach had 74,000. Cuisinart made up 13.7% of all slow cooker brand searches we track, and Hamilton Beach accounted for 6.1%. When we asked ChatGPT and Google AI Overviews about slow cooker brands, Hamilton Beach appeared in all five answers and Cuisinart in four. Hamilton Beach was mentioned before Cuisinart in four out of five answers.

Among slow cooker brands worldwide in September 2026

Who do people search for more?

Cuisinart, about 2 searches for every 1 for Hamilton Beach

Cuisinart 165K searchesHamilton Beach 74K searches

Who does AI mention more?

Hamilton Beach, mentioned in every answer we collected

Hamilton Beach in 5 of 5Cuisinart in 4 of 5

Who does AI recommend more?

Hamilton Beach, named ahead of Cuisinart in 4 of 5 answers

Hamilton Beach first in 4Cuisinart first in 1

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Top slow cooker brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Hamilton Beach appeared in all five answers. Cuisinart was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Hamilton Beach was listed before Cuisinart in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Crockpot1st
  2. Hamilton Beach2nd
  3. Cuisinart3rd
  4. Breville–
  5. Russell Hobbs–
  6. Sunbeam–
  7. Philips–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Crockpot5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hamilton Beach5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cuisinart4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Breville0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Russell Hobbs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sunbeam0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Philips0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about slow cooker brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Cuisinart or Hamilton Beach more popular in search?

This chart shows how often people search Google for Cuisinart and Hamilton Beach by name. Each line represents a brand's share of searches for all seven slow cooker brands we track, month by month, from English-language searches worldwide.

Cuisinart and Hamilton Beach among slow cooker brands worldwide, by month

Share of searches by month for Cuisinart, Hamilton Beach. The figures are in the table below the chart.

View monthly share of searches table
MonthCrockpotBrevilleCuisinartRussell HobbsSunbeamHamilton BeachPhilips
Oct 202547%10.2%15.1%14.6%7.4%5.6%0.05%
Nov 202543.6%14.4%17.6%14.1%6%4.3%0.05%
Dec 202543.8%14.1%17.3%13.6%6%5.2%0.05%
Jan 202644.8%11.5%17.2%14.2%7%5.2%0.05%
Feb 202641%13.3%16.2%15.5%8.1%5.9%0.06%
Mar 202638.2%12.4%18.4%15.1%9%6.8%0.07%
Apr 202635.8%14.2%17.3%14.5%10.3%7.8%0.08%
May 202633.6%13.8%20.6%14.2%10.1%7.6%0.07%
Jun 202631.5%15.6%19%16%9.3%8.5%0.08%
Jul 202633.8%13.9%20.7%14%8.3%9.3%0.09%
Aug 202637.7%12.7%18.9%13%9.1%8.5%0.08%
Sep 202648.3%13.7%13.7%11.5%6.7%6.1%0.07%

How has the Cuisinart and Hamilton Beach comparison changed over the last 12 months?

3 findings

How did search popularity change for slow cooker brands worldwide in September 2026?

3 changes
  1. In September 2026, Breville overtook Cuisinart and Russell Hobbs to rank 2nd among slow cooker brands worldwide, with 13.7% of the searches.

  2. In September 2026, Cuisinart lost share of searches among slow cooker brands worldwide, from 18.9% to 13.7%.

  3. In September 2026, Hamilton Beach lost share of searches among slow cooker brands worldwide, from 8.5% to 6.1%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Cuisinart’s and Hamilton Beach’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cuisinart

1 branded search term

  • cuisinart

Hamilton Beach

1 branded search term

  • hamilton beach

How the Brand Demand Index is measured

Other head-to-heads among slow cooker brands

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