Breville vs Crockpot:Which is more popular?
In September 2026, Crockpot had more branded searches than Breville among slow cooker brands worldwide. Crockpot had about 583,000 branded searches, while Breville had 5,400. Crockpot made up 55.7% of all slow cooker brand searches we track, and Breville accounted for 0.52%. When we asked ChatGPT and Google AI Overviews about slow cooker brands, Crockpot appeared in all five answers and Breville in none.
Who do people search for more?
Crockpot, about 108 searches for every 1 for Breville
Who does AI mention more?
Crockpot, mentioned in every answer we collected
Who does AI recommend more?
Crockpot, the only one of the two named
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Top slow cooker brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Crockpot appeared in all five answers. Breville did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Crockpot5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Hamilton Beach5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Cuisinart4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Russell Hobbs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sunbeam0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Breville0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Philips0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about slow cooker brands
5 answers
Asked ChatGPT
“Which slow cooker brand should I buy?”
Asked ChatGPT
“What are the best slow cooker brands?”
Asked ChatGPT
“What's the best slow cooker brand for easy family meals?”
Searched Google, AI Overview
“slow cooker brands”
Searched Google, AI Overview
“best slow cooker”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Breville or Crockpot more popular in search?
This chart shows how often people search Google for Breville and Crockpot by name. Each line represents a brand's share of searches for all seven slow cooker brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Crockpot, Breville. The figures are in the table below the chart.
View monthly share of searches table
| Month | Crockpot | Cuisinart | Russell Hobbs | Sunbeam | Hamilton Beach | Breville | Philips |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 52.1% | 16.8% | 16.2% | 8.2% | 6.2% | 0.45% | 0.06% |
| Nov 2025 | 50.7% | 20.4% | 16.4% | 7% | 5% | 0.45% | 0.06% |
| Dec 2025 | 50.7% | 20% | 15.7% | 7% | 6% | 0.44% | 0.06% |
| Jan 2026 | 50.4% | 19.4% | 15.9% | 7.9% | 5.8% | 0.52% | 0.06% |
| Feb 2026 | 47% | 18.6% | 17.8% | 9.2% | 6.8% | 0.5% | 0.07% |
| Mar 2026 | 43.4% | 20.9% | 17.2% | 10.2% | 7.7% | 0.56% | 0.07% |
| Apr 2026 | 41.4% | 20% | 16.8% | 12% | 9% | 0.8% | 0.09% |
| May 2026 | 38.6% | 23.7% | 16.3% | 11.6% | 8.7% | 0.95% | 0.08% |
| Jun 2026 | 36.9% | 22.3% | 18.7% | 10.9% | 10% | 1.1% | 0.1% |
| Jul 2026 | 38.8% | 23.8% | 16.1% | 9.5% | 10.7% | 0.96% | 0.1% |
| Aug 2026 | 42.8% | 21.4% | 14.8% | 10.4% | 9.7% | 0.86% | 0.09% |
| Sep 2026 | 55.7% | 15.8% | 13.2% | 7.7% | 7.1% | 0.52% | 0.08% |
How has the Breville and Crockpot comparison changed over the last 12 months?
3 findings
- Crockpot was ahead of Breville in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Breville’s share of searches among slow cooker brands worldwide moved from 0.45% to 0.52%, and its estimated monthly branded searches held steady at 5.4K.
- Across the 12 months ending September 2026, Crockpot’s share of searches among slow cooker brands worldwide moved from 52.1% to 55.7%, and its estimated monthly branded searches moved from 624K to 583K.
How did search popularity change for slow cooker brands worldwide in September 2026?
2 changes
In September 2026, Crockpot gained share of searches among slow cooker brands worldwide, from 42.8% to 55.7%.
Breville’s share of searches among slow cooker brands worldwide has lost ground for 3 months in a row, from 1.1% to 0.52% in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Breville’s and Crockpot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among slow cooker brands
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