Crockpot vs Hamilton Beach:Which is more popular?
In September 2026, Hamilton Beach had more branded searches than Crockpot among slow cooker brands worldwide. Hamilton Beach had about 74,000 branded searches, while Crockpot had 33,100. Hamilton Beach made up 21.8% of all slow cooker brand searches we track, and Crockpot accounted for 9.8%. When we asked ChatGPT and Google AI Overviews about slow cooker brands, both Crockpot and Hamilton Beach appeared in all five answers. Crockpot was mentioned before Hamilton Beach in four out of five answers.
Who do people search for more?
Hamilton Beach, about 2 searches for every 1 for Crockpot
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Crockpot, named ahead of Hamilton Beach in 4 of 5 answers
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Top slow cooker brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both Crockpot and Hamilton Beach showed up in all five answers. Crockpot was listed before Hamilton Beach in four of them.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Hamilton Beach5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Crockpot5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Cuisinart4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Russell Hobbs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sunbeam0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Breville0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Philips0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about slow cooker brands
5 answers
Asked ChatGPT
“Which slow cooker brand should I buy?”
Asked ChatGPT
“What are the best slow cooker brands?”
Asked ChatGPT
“What's the best slow cooker brand for easy family meals?”
Searched Google, AI Overview
“slow cooker brands”
Searched Google, AI Overview
“best slow cooker”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Crockpot or Hamilton Beach more popular in search?
This chart shows how often people search Google for Crockpot and Hamilton Beach by name. Each line represents a brand's share of searches for all seven slow cooker brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Hamilton Beach, Crockpot. The figures are in the table below the chart.
View monthly share of searches table
| Month | Russell Hobbs | Sunbeam | Hamilton Beach | Crockpot | Cuisinart | Breville | Philips |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 42.6% | 21.7% | 16.3% | 16.3% | 1.8% | 1.2% | 0.16% |
| Nov 2025 | 47.4% | 20.1% | 14.5% | 14.5% | 1.9% | 1.3% | 0.17% |
| Dec 2025 | 43.8% | 19.5% | 16.7% | 16.7% | 1.8% | 1.2% | 0.16% |
| Jan 2026 | 42.1% | 20.9% | 15.4% | 18.8% | 1.4% | 1.4% | 0.15% |
| Feb 2026 | 43.9% | 22.8% | 16.8% | 13.8% | 1.2% | 1.2% | 0.16% |
| Mar 2026 | 41.5% | 24.8% | 18.6% | 12.4% | 1.1% | 1.4% | 0.18% |
| Apr 2026 | 38.2% | 27.2% | 20.4% | 11.2% | 0.99% | 1.8% | 0.2% |
| May 2026 | 39.5% | 28.1% | 21.1% | 7.7% | 1% | 2.3% | 0.21% |
| Jun 2026 | 41.6% | 24.2% | 22.3% | 8.1% | 1.1% | 2.4% | 0.22% |
| Jul 2026 | 39.2% | 23.3% | 26.1% | 7.8% | 1% | 2.3% | 0.25% |
| Aug 2026 | 37.2% | 26.1% | 24.3% | 8.9% | 1.2% | 2.2% | 0.24% |
| Sep 2026 | 40.8% | 23.8% | 21.8% | 9.8% | 1.9% | 1.6% | 0.26% |
How has the Crockpot and Hamilton Beach comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Hamilton Beach took it in February 2026.
- Across the 12 months ending September 2026, Crockpot’s share of searches among slow cooker brands worldwide moved from 16.3% to 9.8%, and its estimated monthly branded searches moved from 74K to 33.1K.
- Across the 12 months ending September 2026, Hamilton Beach’s share of searches among slow cooker brands worldwide moved from 16.3% to 21.8%, and its estimated monthly branded searches held steady at 74K.
How did search popularity change for slow cooker brands worldwide in September 2026?
2 changes
In September 2026, Crockpot gained share of searches among slow cooker brands worldwide, from 8.9% to 9.8%.
In September 2026, Hamilton Beach lost share of searches among slow cooker brands worldwide, from 24.3% to 21.8%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Crockpot’s and Hamilton Beach’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Crockpot
1 branded search term
- crockpot slow cooker
Hamilton Beach
1 branded search term
- hamilton beach
Other head-to-heads among slow cooker brands
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