Hamilton Beach vs Russell Hobbs:Which is more popular?
In September 2026, Russell Hobbs had more branded searches than Hamilton Beach among slow cooker brands worldwide. Russell Hobbs had about 138,000 branded searches, while Hamilton Beach had 74,000. Russell Hobbs made up 13.2% of all slow cooker brand searches we track, and Hamilton Beach accounted for 7.1%. When we asked ChatGPT and Google AI Overviews about slow cooker brands, Hamilton Beach appeared in all five answers and Russell Hobbs in none.
Who do people search for more?
Russell Hobbs, about 87% more searches than Hamilton Beach
Who does AI mention more?
Hamilton Beach, mentioned in every answer we collected
Who does AI recommend more?
Hamilton Beach, the only one of the two named
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Top slow cooker brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Hamilton Beach appeared in all five answers. Russell Hobbs did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Crockpot5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Hamilton Beach5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Cuisinart4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Russell Hobbs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sunbeam0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Breville0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Philips0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about slow cooker brands
5 answers
Asked ChatGPT
“Which slow cooker brand should I buy?”
Asked ChatGPT
“What are the best slow cooker brands?”
Asked ChatGPT
“What's the best slow cooker brand for easy family meals?”
Searched Google, AI Overview
“slow cooker brands”
Searched Google, AI Overview
“best slow cooker”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Hamilton Beach or Russell Hobbs more popular in search?
This chart shows how often people search Google for Hamilton Beach and Russell Hobbs by name. Each line represents a brand's share of searches for all seven slow cooker brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Russell Hobbs, Hamilton Beach. The figures are in the table below the chart.
View monthly share of searches table
| Month | Crockpot | Cuisinart | Russell Hobbs | Sunbeam | Hamilton Beach | Breville | Philips |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 52.1% | 16.8% | 16.2% | 8.2% | 6.2% | 0.45% | 0.06% |
| Nov 2025 | 50.7% | 20.4% | 16.4% | 7% | 5% | 0.45% | 0.06% |
| Dec 2025 | 50.7% | 20% | 15.7% | 7% | 6% | 0.44% | 0.06% |
| Jan 2026 | 50.4% | 19.4% | 15.9% | 7.9% | 5.8% | 0.52% | 0.06% |
| Feb 2026 | 47% | 18.6% | 17.8% | 9.2% | 6.8% | 0.5% | 0.07% |
| Mar 2026 | 43.4% | 20.9% | 17.2% | 10.2% | 7.7% | 0.56% | 0.07% |
| Apr 2026 | 41.4% | 20% | 16.8% | 12% | 9% | 0.8% | 0.09% |
| May 2026 | 38.6% | 23.7% | 16.3% | 11.6% | 8.7% | 0.95% | 0.08% |
| Jun 2026 | 36.9% | 22.3% | 18.7% | 10.9% | 10% | 1.1% | 0.1% |
| Jul 2026 | 38.8% | 23.8% | 16.1% | 9.5% | 10.7% | 0.96% | 0.1% |
| Aug 2026 | 42.8% | 21.4% | 14.8% | 10.4% | 9.7% | 0.86% | 0.09% |
| Sep 2026 | 55.7% | 15.8% | 13.2% | 7.7% | 7.1% | 0.52% | 0.08% |
How has the Hamilton Beach and Russell Hobbs comparison changed over the last 12 months?
3 findings
- Russell Hobbs was ahead of Hamilton Beach in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hamilton Beach’s share of searches among slow cooker brands worldwide moved from 6.2% to 7.1%, and its estimated monthly branded searches held steady at 74K.
- Across the 12 months ending September 2026, Russell Hobbs’ share of searches among slow cooker brands worldwide moved from 16.2% to 13.2%, and its estimated monthly branded searches moved from 194K to 138K.
How did search popularity change for slow cooker brands worldwide in September 2026?
2 changes
In September 2026, Hamilton Beach lost share of searches among slow cooker brands worldwide, from 9.7% to 7.1%.
In September 2026, Russell Hobbs lost share of searches among slow cooker brands worldwide, from 14.8% to 13.2%.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Hamilton Beach’s and Russell Hobbs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hamilton Beach
1 branded search term
- hamilton beach
Russell Hobbs
4 branded search terms
- russell hobbs
- russell hobbs kettle
- russell hobbs toaster
- russellhobbs
Other head-to-heads among slow cooker brands
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