How popular isRussell Hobbs in search?
In August 2026, there were an estimated 90.5K branded searches for Russell Hobbs worldwide which is down 33% over the last 11 months. Russell Hobbs holds 3.6% estimated Share of Search among slow cooker brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which slow cooker brands compete with Russell Hobbs?
Share of Search by month for Philips, Breville, Crockpot, Russell Hobbs, Sunbeam. The figures are in the table below the chart.
View monthly share of search table
| Month | Philips | Breville | Crockpot | Russell Hobbs | Sunbeam |
|---|---|---|---|---|---|
| Oct 2025 | 40.4% | 30.6% | 20.5% | 5% | 3.4% |
| Nov 2025 | 35.9% | 38.1% | 18.9% | 4.6% | 2.5% |
| Dec 2025 | 37.8% | 36.9% | 18.4% | 4.5% | 2.5% |
| Jan 2026 | 37.4% | 36.1% | 18.8% | 4.6% | 3.1% |
| Feb 2026 | 42.6% | 33.2% | 16.1% | 4.8% | 3.2% |
| Mar 2026 | 41.8% | 33.4% | 16.1% | 4.8% | 4% |
| Apr 2026 | 42.9% | 35.1% | 13.8% | 4.1% | 4.1% |
| May 2026 | 42.1% | 35.6% | 13.9% | 4.2% | 4.2% |
| Jun 2026 | 43.5% | 37% | 11.7% | 4.3% | 3.5% |
| Jul 2026 | 44.6% | 35.8% | 12.7% | 3.8% | 3.1% |
| Aug 2026 | 44.1% | 33.9% | 14.7% | 3.6% | 3.6% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 44.1% | 1.1M | +4.3% | -0.4 points | |
| 2, held 2nd | 33.9% | 845K | -0.32% | -1.9 points | |
| 3, held 3rd | 14.7% | 368K | +22.3% | +2 points | |
| 4, held 4th | 3.6% | 90.5K | 0% | -0.2 points | |
| 5, held 5th | 3.6% | 90.5K | +22.3% | +0.5 points |
1.
Philips
44.1%
Held 1st. 1.1M estimated branded searches, +4.3% vs prior month. Share -0.4 points.
2.
Breville
33.9%
Held 2nd. 845K estimated branded searches, -0.32% vs prior month. Share -1.9 points.
3.Crockpot
14.7%
Held 3rd. 368K estimated branded searches, +22.3% vs prior month. Share +2 points.
3.6%
Held 4th. 90.5K estimated branded searches, 0% vs prior month. Share -0.2 points.
5.
Sunbeam3.6%
Held 5th. 90.5K estimated branded searches, +22.3% vs prior month. Share +0.5 points.
Compare search popularity between Russell Hobbs and its closest rivals
How has branded search demand for Russell Hobbs changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Russell Hobbs worldwide fell from 135K to 90.5K.
- Across the 11 months ending August 2026, Russell Hobbs’ estimated Share of Search among slow cooker brands worldwide decreased from 5% to 3.6%.
How did search popularity change for slow cooker brands worldwide in August 2026?
4 changes
In August 2026, Crockpot gained estimated Share of Search among slow cooker brands worldwide, from 12.7% to 14.7%.
In August 2026, Sunbeam gained estimated Share of Search among slow cooker brands worldwide, from 3.1% to 3.6%.
In August 2026, Breville lost estimated Share of Search among slow cooker brands worldwide, from 35.8% to 33.9%.
Estimated monthly branded searches for Russell Hobbs worldwide fell 33% over 11 measured months, from 135K to 90.5K in August 2026.
Where does Russell Hobbs compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Heaters | 3rd of 6 | 1% | Show ranking |
| Electric kettle brands | 5th of 5 | 2.6% | Show ranking |
| Toaster brands | 4th of 5 | 3.3% | Show ranking |
| Slow cooker brands | 4th of 5 | 3.6% | Shown above |
| Rice cooker brands | 4th of 5 | 5.6% | Show ranking |
How is Russell Hobbs measured?
Brandwave collects information about searches that people make online using Russell Hobbs’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- russell hobbs
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Is Russell Hobbs your brand?
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