de Buyer vs Russell Hobbs:Which is more popular?
In September 2026, Russell Hobbs had more branded searches than de Buyer among crepe maker brands worldwide. Russell Hobbs had about 138,000 branded searches, while de Buyer had 49,500. Russell Hobbs made up 21.1% of all crepe maker brand searches we track, and de Buyer accounted for 7.6%. When we asked ChatGPT and Google AI Overviews about crepe maker brands, de Buyer appeared in three of the five answers and Russell Hobbs in none.
Who do people search for more?
Russell Hobbs, about 3 searches for every 1 for de Buyer
Who does AI mention more?
de Buyer, mentioned in 3 of 5 answers, Russell Hobbs in 0
Who does AI recommend more?
de Buyer, the only one of the two named
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Top crepe maker brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, de Buyer was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Russell Hobbs did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Cuisinart4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- NutriChef4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- de Buyer3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Breville0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Russell Hobbs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sunbeam0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about crepe maker brands
5 answers
Asked ChatGPT
“Which crepe maker brand should I buy?”
Asked ChatGPT
“What are the best crepe maker brands?”
Asked ChatGPT
“What's the best crepe maker brand for home breakfast?”
Searched Google, AI Overview
“best crepe maker”
Searched Google, AI Overview
“electric crepe maker”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is de Buyer or Russell Hobbs more popular in search?
This chart shows how often people search Google for de Buyer and Russell Hobbs by name. Each line represents a brand's share of searches for all six crepe maker brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Russell Hobbs, de Buyer. The figures are in the table below the chart.
View monthly share of searches table
| Month | Cuisinart | Breville | Russell Hobbs | Sunbeam | de Buyer | NutriChef |
|---|---|---|---|---|---|---|
| Oct 2025 | 34.1% | 18% | 25.8% | 13.1% | 8.1% | 0.88% |
| Nov 2025 | 38% | 21.6% | 21.2% | 9% | 9.6% | 0.71% |
| Dec 2025 | 38.9% | 21.2% | 20.4% | 9.1% | 9.5% | 0.85% |
| Jan 2026 | 40.4% | 17.3% | 21.2% | 10.5% | 9.5% | 1% |
| Feb 2026 | 34.5% | 20% | 23.4% | 12.2% | 9% | 0.98% |
| Mar 2026 | 38.3% | 17.8% | 21.8% | 13% | 8% | 1.1% |
| Apr 2026 | 33.2% | 21.1% | 21.6% | 15.4% | 7.7% | 1% |
| May 2026 | 35.9% | 19.7% | 20.2% | 14.4% | 8.8% | 0.96% |
| Jun 2026 | 34.4% | 22.1% | 22.6% | 13.2% | 6.6% | 1.1% |
| Jul 2026 | 38.2% | 20.9% | 21.1% | 12.5% | 6.3% | 1% |
| Aug 2026 | 37.2% | 19.8% | 20.3% | 14.2% | 7.3% | 1.2% |
| Sep 2026 | 32.5% | 25.2% | 21.1% | 12.3% | 7.6% | 1.2% |
How has the de Buyer and Russell Hobbs comparison changed over the last 12 months?
3 findings
- Russell Hobbs was ahead of de Buyer in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, de Buyer’s share of searches among crepe maker brands worldwide moved from 8.1% to 7.6%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
- Across the 12 months ending September 2026, Russell Hobbs’ share of searches among crepe maker brands worldwide moved from 25.8% to 21.1%, and its estimated monthly branded searches moved from 194K to 138K.
How did search popularity change for crepe maker brands worldwide in September 2026?
3 changes
In September 2026, Breville overtook Russell Hobbs to rank 2nd among crepe maker brands worldwide, with 25.2% of the searches.
In September 2026, Russell Hobbs gained share of searches among crepe maker brands worldwide, from 20.3% to 21.1%.
Estimated monthly branded searches for de Buyer worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using de Buyer’s and Russell Hobbs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
de Buyer
1 branded search term
- de buyer
Russell Hobbs
4 branded search terms
- russell hobbs
- russell hobbs kettle
- russell hobbs toaster
- russellhobbs
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