Brandwave

How popular isNinja?

In October 2026, people searched for Ninja by name about 5.3 million times worldwide, a 6.5% increase from the previous year. These searches made up 5% of all global crepe maker brand searches, placing Ninja third out of nine brands. When we asked both ChatGPT and Google AI Overviews about crepe maker brands, Ninja did not appear in any of the answers.

Search and AI answers in October 2026

Ninja is the third most searched of 9 competitors and not named in the AI answers we collected.

  1. DashShare of searches 68.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. TefalShare of searches 9.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. NinjaShare of searches 5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. Russell HobbsShare of searches 4.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. BrevilleShare of searches 4.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top crepe maker brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ninja did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Cuisinart1st
  2. NutriChef2nd
  3. de Buyer3rd
  4. Dash–
  5. Tefal–
  6. Ninja–
  7. Russell Hobbs–
  8. Breville–
  9. Sunbeam–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • NutriChef4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cuisinart4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • de Buyer3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dash0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tefal0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ninja0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Russell Hobbs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Breville0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sunbeam0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about crepe maker brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

How often do people search for Ninja compared with other crepe maker brands worldwide?

Ninja against crepe maker brands worldwide, by month

Share of searches by month for Dash, Tefal, Ninja, Russell Hobbs, Breville, de Buyer. The figures are in the table below the chart.

View monthly share of searches table
MonthDashTefalNinjaRussell HobbsBrevillede BuyerSunbeamNutriChefCuisinart
Nov 202565.6%8.7%4%9%3.8%5.5%0.68%2.3%0.47%
Dec 202567.9%5.2%1.5%6.5%2.4%5.9%0.44%3%7.1%
Jan 202680.3%5.7%2.1%3%2.6%3.8%0.46%1.4%0.61%
Feb 202667.5%10.5%2.8%6.5%4.4%4.4%0.62%2.5%0.62%
Mar 202673.8%6.6%1.8%3.2%3%5.4%0.58%4.8%0.71%
Apr 202674.1%7%1.6%3.2%3.9%4.8%0.87%4.2%0.38%
May 202627.8%3.7%60.3%1.8%1.9%2.4%0.49%1.4%0.19%
Jun 202639.9%4%47.6%1.6%2.3%2.3%0.58%1.5%0.29%
Jul 202658.4%5.6%20.9%2.8%4.1%3.4%0.75%3.6%0.51%
Aug 202663.3%9.6%4.5%3.7%5.3%5.3%1.1%6.4%0.84%
Sep 202667.4%10.3%3.9%4%5.7%4.7%1.2%1.9%0.91%
Oct 202668.7%9.7%5%4.8%4.8%3.9%1.4%1.2%0.49%

  1. 1.Dash

    68.7%

    Held 1st. 12.7K estimated branded searches, +22.3% vs prior month. Share +1.3 points.

  2. 2.Tefal

    9.7%

    Held 2nd. 1.8K estimated branded searches, +13.2% vs prior month. Share -0.6 points.

  3. 3.Ninja

    5%

    Moved from 6th to 3rd. 930 estimated branded searches, +55% vs prior month. Share +1.1 points.

  4. 4.Russell Hobbs

    4.8%

    Moved from 5th to 4th. 890 estimated branded searches, +43.5% vs prior month. Share +0.8 points.

  5. 5.Breville

    4.8%

    Moved from 3rd to 5th. 880 estimated branded searches, 0% vs prior month. Share -0.9 points.

  6. 6.de Buyer

    3.9%

    Moved from 4th to 6th. 720 estimated branded searches, 0% vs prior month. Share -0.8 points.

  7. 7.Sunbeam

    1.4%

    Moved from 8th to 7th. 250 estimated branded searches, +38.9% vs prior month. Share +0.2 points.

  8. 8.NutriChef

    1.2%

    Moved from 7th to 8th. 230 estimated branded searches, -23.3% vs prior month. Share -0.7 points.

  9. 9.Cuisinart

    0.49%

    Held 9th. 90 estimated branded searches, -35.7% vs prior month. Share -0.4 points.

Tefal, Russell Hobbs and 5 other brands sell other things too, so only their searches that name this product count here, like “tefal crepe pan”.

Compare popularity between Ninja and its closest rivals

Every comparison with Ninja

68 comparisons

How has branded search demand for Ninja changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Ninja worldwide rose from 5M to 5.3M.
  • Across the 12 months ending October 2026, Ninja’s share of searches among crepe maker brands worldwide increased from 4% to 5%.
  • Across the 12 months ending October 2026, Ninja’s share of searches among crepe maker brands worldwide peaked at 60.3% in May 2026 and was lowest at 1.5% in December 2025.
  • Across the 12 months ending October 2026, Ninja rose from 5th to 3rd among crepe maker brands worldwide.

How did search popularity change for crepe maker brands worldwide in October 2026?

6 changes

  1. In October 2026, Ninja overtook Breville and 2 others to rank 3rd among crepe maker brands worldwide, with 5% of the searches.

  2. In October 2026, Russell Hobbs overtook Breville and de Buyer to rank 4th among crepe maker brands worldwide, with 4.8% of the searches.

  3. In October 2026, Dash gained share of searches among crepe maker brands worldwide, from 67.4% to 68.7%.

  4. In October 2026, Breville lost share of searches among crepe maker brands worldwide, from 5.7% to 4.8%.

  5. In October 2026, de Buyer lost share of searches among crepe maker brands worldwide, from 4.7% to 3.9%.

  6. In October 2026, NutriChef lost share of searches among crepe maker brands worldwide, from 1.9% to 1.2%.

How are Ninja’s branded searches counted?

46 search terms

Brandwave collects information about searches that people make online using Ninja’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • air fryer ninja
  • ninja air fryer
  • ninja belgian waffle maker
  • ninja blender
  • ninja chef
  • ninja chip fryer
  • ninja coffee maker
  • ninja cold press juicer
  • ninja creami
  • ninja crepe maker
  • ninja crepe pan
  • ninja crock pot
  • ninja deep fat fryer
  • ninja deep fryer
  • ninja drip coffee maker
  • ninja food processor
  • ninja foodi
  • ninja frying pan
  • ninja griddle
  • ninja griddle pan
  • ninja grill pan
  • ninja induction cookware
  • ninja induction pans
  • ninja juicer
  • ninja kettle
  • ninja kitchen
  • ninja kitchen appliances
  • ninja knife block set
  • ninja knife set
  • ninja mini chopper
  • ninja mini waffle maker
  • ninja mixer
  • ninja multi cooker
  • ninja pancake maker
  • ninja pellet grill
  • ninja pots and pans
  • ninja pressure cooker
  • ninja skillet
  • ninja smoker
  • ninja smoker grill

1–40 of 46

How the Brand Demand Index is measured

Who owns Ninja?

Ninja is owned by SharkNinja. Brandwave also tracks Shark and Shark Beauty, owned by the same company, worldwide.

Do you work for Ninja? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Ninja compete?

Ninja is ranked by how often people search for it in 19 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Small kitchen appliance brands1st of 1235.9%Show ranking
Air fryer brands1st of 851.8%Show ranking
Ice cream maker brands1st of 693.9%Show ranking
Blender brands2nd of 531.2%Show ranking
Soda maker brands5th of 50.08%Show ranking
Multi cooker brands2nd of 46.7%Show ranking
Coffee maker brands1st of 1049.3%Show ranking
Smoker grill brands3rd of 98.3%Show ranking
Juicer brands1st of 726.8%Show ranking
Pressure cooker brands2nd of 722%Show ranking
Waffle maker brands1st of 663.1%Show ranking
Knife set brands1st of 1152.8%Show ranking
Toaster oven brands2nd of 728.8%Show ranking
Frying pan brands4th of 1013.9%Show ranking
Griddle pan brands2nd of 921.6%Show ranking
Chip fryer brands2nd of 532.9%Show ranking
Crepe maker brands3rd of 95%Shown above
Mini chopper brands3rd of 416.3%Show ranking
Induction pans brands6th of 71.8%Show ranking
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