Brandwave

How popular isNinja?

In September 2026, people searched for Ninja by name about 3.3 million times worldwide, a 21.2% increase from the previous year. These searches made up 14.2% of all global juicer brand searches, placing Ninja second out of seven brands. When we asked both ChatGPT and Google AI Overviews about juicer brands, Ninja appeared in four of the five answers and was the second most recommended of the seven.

Search and AI answers in September 2026

Ninja is the second most searched of 7 competitors and the second most recommended in AI answers.

  1. BrevilleShare of searches 47.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  2. NinjaShare of searches 14.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. KuvingsShare of searches 12.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  4. HuromShare of searches 8.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  5. NamaShare of searches 7.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st

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Top juicer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ninja was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Ninja is the second most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Nama1st
  2. Ninja2nd
  3. Breville3rd
  4. Omega4th
  5. Kuvings5th
  6. Hurom6th
  7. Philips–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Nama5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Breville4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ninja4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kuvings2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hurom2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Omega2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Philips0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about juicer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which juicer brands compete with Ninja?

Ninja against juicer brands worldwide, by month

Share of searches by month for Breville, Ninja, Kuvings, Hurom, Nama, Philips, Omega. The figures are in the table below the chart.

View monthly share of searches table
MonthBrevilleNinjaKuvingsHuromNamaPhilipsOmega
Oct 202541.3%12.4%15.1%10.5%10.1%6.8%3.7%
Nov 202546.8%11.5%14%11.9%9.4%3.4%2.8%
Dec 202548.3%14.5%11.8%8.9%9.7%4.4%2.4%
Jan 202639.1%17.5%14.3%10.7%9.6%5.3%3.5%
Feb 202640.7%14.9%14.9%11.1%10%5.5%3%
Mar 202641%15%13.5%11.2%10.1%5.5%3.7%
Apr 202641.3%15.1%13.6%11.3%10.1%5.5%3%
May 202640.1%14.7%14.6%12.4%9.8%5.4%2.9%
Jun 202644.6%16.4%12%10%9%4.9%3.3%
Jul 202644.5%16.3%13.3%8.9%8.9%4.9%3.3%
Aug 202643.5%16%13%9.7%8.7%5.8%3.2%
Sep 202647.3%14.2%12.9%8.7%7.8%6.4%2.8%

  1. 1.Breville

    47.3%

    Held 1st. 165K estimated branded searches, +22.2% vs prior month. Share +3.7 points.

  2. 2.Ninja

    14.2%

    Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share -1.8 points.

  3. 3.Kuvings

    12.9%

    Held 3rd. 45.2K estimated branded searches, +12.2% vs prior month. Share 0 points.

  4. 4.Hurom

    8.7%

    Held 4th. 30.2K estimated branded searches, 0% vs prior month. Share -1.1 points.

  5. 5.Nama

    7.8%

    Held 5th. 27.1K estimated branded searches, 0% vs prior month. Share -1 points.

  6. 6.Philips

    6.4%

    Held 6th. 22.2K estimated branded searches, +22.7% vs prior month. Share +0.5 points.

  7. 7.Omega

    2.8%

    Held 7th. 9.9K estimated branded searches, 0% vs prior month. Share -0.4 points.

Compare popularity between Ninja and its closest rivals

Every comparison with Ninja

65 comparisons

How has branded search demand for Ninja changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Ninja worldwide rose from 2.7M to 3.3M.
  • Across the 12 months ending September 2026, Ninja’s share of searches among juicer brands worldwide increased from 12.4% to 14.2%.
  • Across the 12 months ending September 2026, Ninja’s share of searches among juicer brands worldwide peaked at 17.5% in January 2026 and was lowest at 11.5% in November 2025.
  • Across the 12 months ending September 2026, Ninja rose from 3rd to 2nd among juicer brands worldwide.

How did search popularity change for juicer brands worldwide in September 2026?

6 changes

  1. In September 2026, Breville gained share of searches among juicer brands worldwide, from 43.5% to 47.3%.

  2. In September 2026, Philips gained share of searches among juicer brands worldwide, from 5.8% to 6.4%.

  3. In September 2026, Ninja lost share of searches among juicer brands worldwide, from 16% to 14.2%.

  4. In September 2026, Hurom lost share of searches among juicer brands worldwide, from 9.7% to 8.7%.

  5. In September 2026, Nama lost share of searches among juicer brands worldwide, from 8.7% to 7.8%.

  6. Estimated monthly branded searches for Omega worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.

How are Ninja’s branded searches counted?

23 search terms

Brandwave collects information about searches that people make online using Ninja’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • air fryer ninja
  • ninja air fryer
  • ninja blender
  • ninja coffee maker
  • ninja cold press juicer
  • ninja creami
  • ninja crock pot
  • ninja frying pan
  • ninja griddle pan
  • ninja grill pan
  • ninja induction pans
  • ninja juicer
  • ninja kitchen
  • ninja knife set
  • ninja mini chopper
  • ninja multi cooker
  • ninja pancake maker
  • ninja pots and pans
  • ninja pressure cooker
  • ninja smoker grill
  • ninja soda
  • ninja toaster oven
  • ninja waffle maker

How the Brand Demand Index is measured

Who owns Ninja?

Ninja is owned by SharkNinja. Brandwave also tracks Shark and Shark Beauty, owned by the same company, worldwide.

Do you work for Ninja? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Ninja compete?

Ninja is ranked in 23 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Small kitchen appliance brands3rd of 1213.8%Show ranking
Coffee maker brands5th of 103.7%Show ranking
Air fryer brands1st of 829.6%Show ranking
Ice cream maker brands2nd of 633%Show ranking
Toaster oven brands7th of 70.29%Show ranking
Blender brands4th of 512.6%Show ranking
Crock pot brands5th of 63.2%Show ranking
Frying pan brands9th of 100.37%Show ranking
Induction pans brands7th of 70.01%Show ranking
Griddle pan brands9th of 90.01%Show ranking
Pots and pans brands8th of 90.63%Show ranking
Chip fryer brands1st of 534.9%Show ranking
Grill pan brands9th of 10<0.01%Show ranking
Mini chopper brands3rd of 40.13%Show ranking
Knife set brands5th of 115.2%Show ranking
Multi cooker brands3rd of 44.3%Show ranking
Smoker grill brands6th of 60.47%Show ranking
Soda maker brands5th of 50.08%Show ranking
Pressure cooker brands4th of 74%Show ranking
Pancake maker brands8th of 90.06%Show ranking
Belgian waffle maker brands4th of 52.9%Show ranking
Juicer brands2nd of 714.2%Shown above
Cold press juicer brands5th of 64.3%Show ranking
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