Black and Decker vs Ninja:Which is searched more?
In September 2026, Ninja had more branded searches than Black and Decker among toaster oven brands worldwide. Ninja was estimated to have 1.4M branded searches compared to Black and Decker’s 220K, and held a 25.7% Share of Search versus Black and Decker’s 4.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Black and Decker or Ninja?
Compare the toaster oven brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Ninja, Black and Decker. The figures are in the table below the chart.
View monthly share of search table
| Month | De'Longhi | Ninja | KitchenAid | Breville | Black and Decker | Cuisinart |
|---|---|---|---|---|---|---|
| Oct 2025 | 27.3% | 20.5% | 30.3% | 13.6% | 4.1% | 4.3% |
| Nov 2025 | 24.7% | 21.1% | 32% | 14.6% | 2.9% | 4.7% |
| Dec 2025 | 23% | 20.6% | 33.6% | 15.1% | 2.7% | 5% |
| Jan 2026 | 25.6% | 23% | 26.9% | 15.6% | 3.3% | 5.7% |
| Feb 2026 | 25.7% | 23.2% | 28.1% | 14.6% | 3.9% | 4.5% |
| Mar 2026 | 25.7% | 22.3% | 28.2% | 14.3% | 4.1% | 5.4% |
| Apr 2026 | 26.2% | 22.9% | 28% | 14.6% | 4.2% | 4.1% |
| May 2026 | 27.4% | 21.1% | 25.8% | 15.3% | 5.4% | 4.9% |
| Jun 2026 | 27.1% | 24.2% | 23.7% | 15.7% | 5% | 4.3% |
| Jul 2026 | 26.8% | 21.2% | 25.1% | 17.3% | 4.5% | 5% |
| Aug 2026 | 27.4% | 24.4% | 23.2% | 16% | 4.2% | 4.8% |
| Sep 2026 | 26.5% | 25.7% | 23.6% | 16.2% | 4.1% | 3.9% |
How has the Black and Decker and Ninja comparison changed over the last 12 months?
3 findings
- Ninja was ahead of Black and Decker in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Black and Decker’s estimated Share of Search among toaster oven brands worldwide held steady at 4.1%, and its estimated monthly branded searches moved from 245K to 220K.
- Across the 12 months ending September 2026, Ninja’s estimated Share of Search among toaster oven brands worldwide moved from 20.5% to 25.7%, and its estimated monthly branded searches moved from 1.2M to 1.4M.
How did search popularity change for toaster oven brands worldwide in September 2026?
2 changes
In September 2026, Ninja gained estimated Share of Search among toaster oven brands worldwide, from 24.4% to 25.7%.
Black and Decker’s estimated Share of Search among toaster oven brands worldwide has lost ground for 3 months in a row, from 5% to 4.1% in September 2026.
Other head-to-heads among toaster oven brands
How each brand is measured
Brandwave collects information about searches that people make online using Black and Decker’s and Ninja’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Black and Decker
2 branded search terms
- black and decker
- blackdecker
Ninja
14 branded search terms
- air fryer ninja
- ninja air fryer
- ninja crock pot
- ninja egg poacher
- ninja frying pan
- ninja griddle pan
- ninja grill pan
- ninja kitchen
- ninja knife set
- ninja mini chopper
- ninja multi cooker
- ninja pots and pans
- ninja smoker grill
- ninja soda
Put your own brand in this comparison
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