Brandwave

How popular isBlack and Decker in search?

In August 2026, there were an estimated 110K branded searches for Black and Decker worldwide which held steady over the last 11 months. Black and Decker holds 1.2% estimated Share of Search among car vacuum brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Dyson80.9%
  2. Shark10.2%
  3. BISSELL5.5%
  4. Baseus2.2%
  5. Black and Decker1.2%
  6. ThisWorx<0.01%
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Where does Black and Decker compete?

Black and Decker is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Car vacuum brands5th of 61.2%Shown below
Workbench brands2nd of 532.2%Show ranking

Which car vacuum brands compete with Black and Decker?

Black and Decker against car vacuum brands worldwide, by month

Share of Search by month for Dyson, Shark, BISSELL, Baseus, Black and Decker. The figures are in the table below the chart.

View monthly share of search table
MonthDysonSharkBISSELLBaseusBlack and DeckerThisWorx
Oct 202581.5%10.2%4.9%2.4%1.1%<0.01%
Nov 202582.2%11.8%3.8%1.5%0.81%<0.01%
Dec 202581.7%12.9%3%1.6%0.73%<0.01%
Jan 202682.7%10.2%3.9%2.2%0.97%<0.01%
Feb 202681.8%9.6%5.2%2.3%1%<0.01%
Mar 202679.9%10.3%5.8%2.7%1.2%<0.01%
Apr 202681.4%9.5%5.4%2.4%1.3%<0.01%
May 202681%10.3%4.7%2.4%1.6%<0.01%
Jun 202682%9.4%4.5%2.4%1.6%<0.01%
Jul 202680.2%10.6%5%2.7%1.5%<0.01%
Aug 202680.9%10.2%5.5%2.2%1.2%<0.01%
Sep 2026——————

  1. 1.Dyson

    80.9%

    Held 1st. 7.4M estimated branded searches, +22.8% vs prior month. Share +0.6 points.

  2. 2.Shark

    10.2%

    Held 2nd. 932K estimated branded searches, +16.9% vs prior month. Share -0.4 points.

  3. 3.BISSELL

    5.5%

    Held 3rd. 506K estimated branded searches, +35.7% vs prior month. Share +0.6 points.

  4. 4.Baseus

    2.2%

    Held 4th. 201K estimated branded searches, 0% vs prior month. Share -0.5 points.

  5. 5.Black and Decker

    1.2%

    Held 5th. 110K estimated branded searches, 0% vs prior month. Share -0.3 points.

  6. 6.ThisWorx

    <0.01%

    Held 6th. 140 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Black and Decker and its closest rivals

How has branded search demand for Black and Decker changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Black and Decker worldwide held steady at 110K.
  • Across the 11 months ending August 2026, Black and Decker’s estimated Share of Search among car vacuum brands worldwide held steady, from 1.1% to 1.2%.

How did search popularity change for car vacuum brands worldwide in August 2026?

  1. In August 2026, Dyson gained estimated Share of Search among car vacuum brands worldwide, from 80.2% to 80.9%.

  2. In August 2026, BISSELL gained estimated Share of Search among car vacuum brands worldwide, from 5% to 5.5%.

  3. Estimated monthly branded searches for Baseus worldwide fell 18.3% over 11 measured months, from 246K to 201K in August 2026.

  4. Estimated monthly branded searches for ThisWorx worldwide fell 17.6% over 11 measured months, from 170 to 140 in August 2026.

  5. Estimated monthly branded searches for Shark worldwide fell 11.8% over 11 measured months, from 1.1M to 932K in August 2026.

How is Black and Decker measured?

Brandwave collects information about searches that people make online using Black and Decker’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • black and decker

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How the Brand Demand Index is measured

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