Brandwave

How popular isBlack and Decker in search?

In September 2026, there were an estimated 220K branded searches for Black and Decker worldwide which is down 10.2% over the last 12 months. Black and Decker holds 2% estimated Share of Search among handheld vacuum brands worldwide and is ranked 6th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Dyson74%
  2. Eufy8.8%
  3. DeWalt6.1%
  4. BISSELL5%
  5. Hoover3.1%
  6. Black and Decker2%
  7. Miele1%
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Which handheld vacuum brands compete with Black and Decker?

Black and Decker against handheld vacuum brands worldwide, by month

Share of Search by month for Dyson, Eufy, DeWalt, BISSELL, Hoover, Black and Decker. The figures are in the table below the chart.

View monthly share of search table
MonthDysonEufyDeWaltBISSELLHooverBlack and DeckerMiele
Oct 202574.7%8.7%5.9%4.5%3%2.2%0.99%
Nov 202579.4%7.2%4.8%3.6%2.4%1.6%0.98%
Dec 202579.3%7.2%5.3%2.9%2.6%1.6%1.1%
Jan 202676.5%8.1%5.5%3.6%3.3%1.8%1.1%
Feb 202673.7%8.2%6.8%4.7%3.3%2%1.1%
Mar 202671.6%9.5%6.7%5.2%3.3%2.2%1.4%
Apr 202671.9%9.1%7.2%4.7%3.6%2.3%1.2%
May 202671.3%10%7.1%4.1%3.5%2.9%1.2%
Jun 202671.6%10.5%7.2%4%3%2.6%1.2%
Jul 202671.3%10.5%6.5%4.4%3.4%2.6%1.3%
Aug 202671.8%10%6.5%4.9%3.3%2.1%1.3%
Sep 202674%8.8%6.1%5%3.1%2%1%

  1. 1.Dyson

    74%

    Held 1st. 8.1M estimated branded searches, +10.4% vs prior month. Share +2.2 points.

  2. 2.Eufy

    8.8%

    Held 2nd. 968K estimated branded searches, -5.3% vs prior month. Share -1.2 points.

  3. 3.DeWalt

    6.1%

    Held 3rd. 673K estimated branded searches, 0% vs prior month. Share -0.4 points.

  4. 4.BISSELL

    5%

    Held 4th. 551K estimated branded searches, +9.2% vs prior month. Share +0.1 points.

  5. 5.Hoover

    3.1%

    Held 5th. 342K estimated branded searches, 0% vs prior month. Share -0.2 points.

  6. 6.Black and Decker

    2%

    Held 6th. 220K estimated branded searches, 0% vs prior month. Share -0.1 points.

  7. 7.Miele

    1%

    Held 7th. 113K estimated branded searches, -18.1% vs prior month. Share -0.3 points.

Compare search popularity between Black and Decker and its closest rivals

Every comparison with Black and Decker

How has branded search demand for Black and Decker changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Black and Decker worldwide fell from 245K to 220K.
  • Across the 12 months ending September 2026, Black and Decker’s estimated Share of Search among handheld vacuum brands worldwide peaked at 2.9% in May 2026 and was lowest at 1.6% in November 2025.

How did search popularity change for handheld vacuum brands worldwide in September 2026?

  1. In September 2026, Dyson gained estimated Share of Search among handheld vacuum brands worldwide, from 71.8% to 74%.

  2. In September 2026, Eufy lost estimated Share of Search among handheld vacuum brands worldwide, from 10% to 8.8%.

  3. BISSELL’s estimated Share of Search among handheld vacuum brands worldwide has gained ground for 3 months in a row, from 4% to 5% in September 2026.

  4. Estimated monthly branded searches for Black and Decker worldwide fell 10.2% over 12 measured months, from 245K to 220K in September 2026.

Where does Black and Decker compete?

Black and Decker is ranked in 26 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Stick vacuum brands7th of 81.8%Show ranking
Handheld vacuum brands6th of 72%Shown above
Car vacuum brands5th of 62.2%Show ranking
Grass trimmer brands6th of 83.7%Show ranking
Toaster oven brands5th of 64.1%Show ranking
Cordless screwdriver brands6th of 74.7%Show ranking
Tire inflator brands4th of 55.9%Show ranking
Convection oven brands5th of 76.3%Show ranking
Portable dishwasher brands5th of 57%Show ranking
Chuck key brands5th of 57%Show ranking
Hand sander brands6th of 67%Show ranking
Steam iron brands4th of 67.3%Show ranking
Cordless sweeper brands3rd of 38.1%Show ranking
Lawn edger brands4th of 69.1%Show ranking
Can opener brands3rd of 59.9%Show ranking
Reciprocating saw brands5th of 610%Show ranking
Belt sander brands5th of 610.2%Show ranking
Hover mower brands3rd of 311%Show ranking
Mini fridge brands4th of 512.1%Show ranking
Saw horse brands2nd of 416.7%Show ranking
Cordless edger brands2nd of 318.7%Show ranking
Jar opener brands1st of 546.5%Show ranking
Power scrubber brands1st of 346.8%Show ranking
Workbench brands1st of 547.3%Show ranking
Heated airer brands1st of 448%Show ranking
Work bench brands1st of 368.2%Show ranking

How is Black and Decker measured?

Brandwave collects information about searches that people make online using Black and Decker’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • black and decker
  • blackdecker

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How the Brand Demand Index is measured

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