Brandwave

How popular isBlack and Decker in search?

In September 2026, there were an estimated 220K branded searches for Black and Decker worldwide which is down 10.2% over the last 12 months. Black and Decker holds 48% estimated Share of Search among heated airer brands worldwide and is ranked 1st of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Black and Decker48%
  2. Robert Dyas36%
  3. Minky11.2%
  4. Lakeland4.7%
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Which heated airer brands compete with Black and Decker?

Black and Decker against heated airer brands worldwide, by month

Share of Search by month for Black and Decker, Robert Dyas, Minky, Lakeland. The figures are in the table below the chart.

View monthly share of search table
MonthBlack and DeckerRobert DyasMinkyLakeland
Oct 202545.5%37.4%9.4%7.7%
Nov 202542.4%38.6%11.1%7.9%
Dec 202538.5%47.3%8.9%5.2%
Jan 202643.8%40%10%6.2%
Feb 202646.4%38.2%11.1%4.4%
Mar 202646.3%42.3%8.7%2.6%
Apr 202646.5%42.5%8.6%2.4%
May 202647.1%42.9%8.4%1.6%
Jun 202645.4%45.6%7.4%1.6%
Jul 202642.7%47.8%8%1.6%
Aug 202641.6%46.6%9.4%2.4%
Sep 202648%36%11.2%4.7%

  1. 1.Black and Decker

    48%

    Moved from 2nd to 1st. 220K estimated branded searches, 0% vs prior month. Share +6.4 points.

  2. 2.Robert Dyas

    36%

    Moved from 1st to 2nd. 165K estimated branded searches, -32.9% vs prior month. Share -10.5 points.

  3. 3.Minky

    11.2%

    Held 3rd. 51.4K estimated branded searches, +3.7% vs prior month. Share +1.8 points.

  4. 4.Lakeland

    4.7%

    Held 4th. 21.5K estimated branded searches, +68% vs prior month. Share +2.3 points.

Compare search popularity between Black and Decker and its closest rivals

Every comparison with Black and Decker

How has branded search demand for Black and Decker changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Black and Decker worldwide fell from 245K to 220K.
  • Across the 12 months ending September 2026, Black and Decker’s estimated Share of Search among heated airer brands worldwide increased from 45.5% to 48%.
  • Across the 12 months ending September 2026, Black and Decker’s estimated Share of Search among heated airer brands worldwide peaked at 48% in September 2026 and was lowest at 38.5% in December 2025.

How did search popularity change for heated airer brands worldwide in September 2026?

  1. In September 2026, Black and Decker overtook Robert Dyas to become the leader among heated airer brands worldwide, with 48% estimated Share of Search.

  2. In September 2026, Lakeland gained estimated Share of Search among heated airer brands worldwide, from 2.4% to 4.7%.

  3. In September 2026, Minky gained estimated Share of Search among heated airer brands worldwide, from 9.4% to 11.2%.

  4. In September 2026, Robert Dyas lost estimated Share of Search among heated airer brands worldwide, from 46.6% to 36%.

Where does Black and Decker compete?

Black and Decker is ranked in 26 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Stick vacuum brands7th of 81.8%Show ranking
Handheld vacuum brands6th of 72%Show ranking
Car vacuum brands5th of 62.2%Show ranking
Grass trimmer brands6th of 83.7%Show ranking
Toaster oven brands5th of 64.1%Show ranking
Cordless screwdriver brands6th of 74.7%Show ranking
Tire inflator brands4th of 55.9%Show ranking
Convection oven brands5th of 76.3%Show ranking
Portable dishwasher brands5th of 57%Show ranking
Chuck key brands5th of 57%Show ranking
Hand sander brands6th of 67%Show ranking
Steam iron brands4th of 67.3%Show ranking
Cordless sweeper brands3rd of 38.1%Show ranking
Lawn edger brands4th of 69.1%Show ranking
Can opener brands3rd of 59.9%Show ranking
Reciprocating saw brands5th of 610%Show ranking
Belt sander brands5th of 610.2%Show ranking
Hover mower brands3rd of 311%Show ranking
Mini fridge brands4th of 512.1%Show ranking
Saw horse brands2nd of 416.7%Show ranking
Cordless edger brands2nd of 318.7%Show ranking
Jar opener brands1st of 546.5%Show ranking
Power scrubber brands1st of 346.8%Show ranking
Workbench brands1st of 547.3%Show ranking
Heated airer brands1st of 448%Shown above
Work bench brands1st of 368.2%Show ranking

How is Black and Decker measured?

Brandwave collects information about searches that people make online using Black and Decker’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • black and decker
  • blackdecker

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How the Brand Demand Index is measured

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