Brandwave

How popular isBlack+Decker?

In September 2026, people searched for Black+Decker by name about 249,000 times worldwide, a 12.8% decrease from the previous year. These searches made up 0.37% of all global mini vacuum brand searches, placing Black+Decker third out of four brands. When we asked both ChatGPT and Google AI Overviews about mini vacuum brands, Black+Decker appeared in all answers and was the second most recommended of the four.

Search and AI answers in September 2026

Black+Decker is the third most searched of 4 competitors and the second most recommended in AI answers.

  1. DysonShare of searches 92.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  2. BISSELLShare of searches 6.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  3. Black+DeckerShare of searches 0.37%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  4. SharkShare of searches 0.05%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
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Top mini vacuum brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Black+Decker appeared in all five answers. Black+Decker is the second most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Shark1st
  2. Black+Decker2nd
  3. BISSELL3rd
  4. Dyson4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Black+Decker5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Shark5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • BISSELL4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dyson3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about mini vacuum brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which mini vacuum brands compete with Black+Decker?

Black+Decker against mini vacuum brands worldwide, by month

Share of searches by month for Dyson, BISSELL, Black+Decker. The figures are in the table below the chart.

View monthly share of searches table
MonthDysonBISSELLBlack+DeckerShark
Oct 202592.7%6.8%0.49%0.04%
Nov 202593.9%5.6%0.4%0.05%
Dec 202594.8%4.7%0.5%0.06%
Jan 202693.8%5.6%0.49%0.07%
Feb 202692.6%6.8%0.48%0.1%
Mar 202691.2%8.2%0.55%0.05%
Apr 202692.6%6.8%0.48%0.05%
May 202693.8%5.6%0.49%0.07%
Jun 202693.8%5.6%0.53%0.06%
Jul 202692.5%6.8%0.63%0.07%
Aug 202691.2%8.2%0.51%0.06%
Sep 202692.7%6.8%0.37%0.05%

  1. 1.Dyson

    92.7%

    Held 1st. 5M estimated branded searches, +22.2% vs prior month. Share +1.5 points.

  2. 2.BISSELL

    6.8%

    Held 2nd. 368K estimated branded searches, 0% vs prior month. Share -1.4 points.

  3. 3.Black+Decker

    0.37%

    Held 3rd. 20.2K estimated branded searches, -11.8% vs prior month. Share -0.1 points.

  4. 4.Shark

    0.05%

    Held 4th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Black+Decker and its closest rivals

Every comparison with Black+Decker

78 comparisons

How has branded search demand for Black+Decker changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Black+Decker worldwide fell from 285K to 249K.
  • Across the 12 months ending September 2026, Black+Decker’s share of searches among mini vacuum brands worldwide held steady, from 0.49% to 0.37%.

How did search popularity change for mini vacuum brands worldwide in September 2026?

4 changes

  1. In September 2026, Dyson gained share of searches among mini vacuum brands worldwide, from 91.2% to 92.7%.

  2. In September 2026, BISSELL lost share of searches among mini vacuum brands worldwide, from 8.2% to 6.8%.

  3. Estimated monthly branded searches for Shark worldwide rose 20.8% over 12 measured months, from 2.4K to 2.9K in September 2026.

  4. Estimated monthly branded searches for Black+Decker worldwide fell 22.9% over 12 measured months, from 26.2K to 20.2K in September 2026.

How are Black+Decker’s branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Black+Decker’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • black and decker
  • black and decker blower
  • black and decker dustbuster
  • black and decker handheld vacuum
  • black and decker heated airer
  • black and decker leaf blower
  • blackdecker

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How the Brand Demand Index is measured

Where does Black+Decker compete?

Black+Decker is ranked in 27 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Stick vacuum brands8th of 102.5%Show ranking
Handheld vacuum brands6th of 83.1%Show ranking
Grass trimmer brands6th of 103.7%Show ranking
Car vacuum brands3rd of 63.8%Show ranking
Mini vacuum brands3rd of 40.37%Shown above
Reciprocating saw brands7th of 94.5%Show ranking
Cordless screwdriver brands5th of 75.4%Show ranking
Tire inflator brands5th of 75.5%Show ranking
Lawn edger brands6th of 105.8%Show ranking
Cordless edger brands4th of 76.3%Show ranking
Toaster oven brands4th of 76.5%Show ranking
Belt sander brands6th of 87.4%Show ranking
Hand sander brands5th of 79.1%Show ranking
Can opener brands3rd of 510.2%Show ranking
Blower vac brands3rd of 610.6%Show ranking
Edger brands3rd of 710.5%Show ranking
Steam iron brands3rd of 810.9%Show ranking
Chuck key brands3rd of 611.6%Show ranking
Convection oven brands2nd of 812.9%Show ranking
Portable dishwasher brands3rd of 613%Show ranking
Power scrubber brands3rd of 613.4%Show ranking
Mini fridge brands3rd of 816.3%Show ranking
Saw horse brands2nd of 617.3%Show ranking
Hover mower brands2nd of 417.9%Show ranking
Jar opener brands1st of 547.5%Show ranking
Workbench brands1st of 1149.8%Show ranking
Heated airer brands5th of 50.52%Show ranking
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