Brandwave

BISSELL vs Black+Decker:Which is more popular?

In September 2026, Black+Decker had more branded searches than BISSELL among mini vacuum brands worldwide. Black+Decker had about 20,200 branded searches, while BISSELL had 480. Black+Decker made up 0.4% of all mini vacuum brand searches we track, and BISSELL accounted for <0.01%. When we asked ChatGPT and Google AI Overviews about mini vacuum brands, Black+Decker appeared in all five answers and BISSELL in four. Black+Decker was mentioned before BISSELL in every answer.

Among mini vacuum brands worldwide in September 2026

Who do people search for more?

Black+Decker, about 42 searches for every 1 for BISSELL

Black+Decker 20.2K searchesBISSELL 480 searches

Who does AI mention more?

Black+Decker, mentioned in every answer we collected

Black+Decker in 5 of 5BISSELL in 4 of 5

Who does AI recommend more?

Black+Decker, named ahead of BISSELL in every answer

Black+Decker first in 4BISSELL never first

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Top mini vacuum brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Black+Decker appeared in all five answers. BISSELL was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Black+Decker was listed before BISSELL in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Shark1st
  2. Black+Decker2nd
  3. BISSELL3rd
  4. Dyson4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Black+Decker5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Shark5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • BISSELL4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dyson3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about mini vacuum brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is BISSELL or Black+Decker more popular in search?

This chart shows how often people search Google for BISSELL and Black+Decker by name. Each line represents a brand's share of searches for all four mini vacuum brands we track, month by month, from English-language searches worldwide.

BISSELL and Black+Decker among mini vacuum brands worldwide, by month

Share of searches by month for Black+Decker, BISSELL. The figures are in the table below the chart.

View monthly share of searches table
MonthDysonBlack+DeckerSharkBISSELL
Oct 202599.4%0.52%0.05%<0.01%
Nov 202599.5%0.43%0.05%<0.01%
Dec 202599.4%0.52%0.06%0.02%
Jan 202699.4%0.52%0.07%<0.01%
Feb 202699.4%0.52%0.11%<0.01%
Mar 202699.3%0.6%0.06%0.01%
Apr 202699.4%0.52%0.06%0.01%
May 202699.4%0.52%0.07%0.01%
Jun 202699.4%0.56%0.06%0.01%
Jul 202699.2%0.68%0.07%0.01%
Aug 202699.4%0.56%0.07%0.01%
Sep 202699.5%0.4%0.06%<0.01%

How has the BISSELL and Black+Decker comparison changed over the last 12 months?

3 findings
  • Black+Decker was ahead of BISSELL in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, BISSELL’s share of searches among mini vacuum brands worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 390 to 480.
  • Across the 12 months ending September 2026, Black+Decker’s share of searches among mini vacuum brands worldwide moved from 0.52% to 0.4%, and its estimated monthly branded searches moved from 26.2K to 20.2K.

How did search popularity change for mini vacuum brands worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for BISSELL worldwide rose 23.1% over 12 measured months, from 390 to 480 in September 2026.

  2. Estimated monthly branded searches for Black+Decker worldwide fell 22.9% over 12 measured months, from 26.2K to 20.2K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using BISSELL’s and Black+Decker’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

BISSELL

1 branded search term

  • bissell mini vacuum

Black+Decker

2 branded search terms

  • black and decker dustbuster
  • black and decker handheld vacuum

How the Brand Demand Index is measured

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