Brandwave

Mini vacuum brands:Which are searched most?

In September 2026, Dyson was the most searched among mini vacuum brands worldwide, with an estimated 8.1M branded searches and 84.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Dyson84.3%
  2. Shark10%
  3. BISSELL5.7%

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Share of SearchLeaderboard

Compare the mini vacuum brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among mini vacuum brands worldwide, by month

Share of Search by month for Dyson, Shark, BISSELL. The figures are in the table below the chart.

View monthly share of search table
MonthDysonSharkBISSELL
Oct 202584.4%10.5%5.1%
Nov 202584.1%12%3.9%
Dec 202583.7%13.2%3.1%
Jan 202685.4%10.5%4.1%
Feb 202684.7%9.9%5.4%
Mar 202683.2%10.7%6%
Apr 202684.6%9.9%5.6%
May 202684.4%10.7%4.8%
Jun 202685.5%9.8%4.7%
Jul 202683.7%11.1%5.2%
Aug 202683.7%10.6%5.7%
Sep 202684.3%10%5.7%

This month’s ranking, September 2026

  1. 1.Dyson

    84.3%

    Held 1st. 8.1M estimated branded searches, +10.4% vs prior month. Share +0.6 points.

  2. 2.Shark

    10%

    Held 2nd. 968K estimated branded searches, +4.1% vs prior month. Share -0.5 points.

  3. 3.BISSELL

    5.7%

    Held 3rd. 551K estimated branded searches, +9.2% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among mini vacuum brands worldwide?

In September 2026, Dyson was the most searched among mini vacuum brands worldwide, with an estimated 8.1M branded searches and 84.3% estimated Share of Search within this set. Shark is in 2nd place, 74.3 percentage points behind at 10% Share of Search.

Global mini vacuum brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Dyson84.4% → 84.3%85.5%Jun 202683.2%Mar 20261st
Shark10.5% → 10%13.2%Dec 20259.8%Jun 20262nd
BISSELL5.1% → 5.7%6%Mar 20263.1%Dec 20253rd

Each finding as a sentence

  • Across the 12 months ending September 2026, BISSELL’s estimated Share of Search among mini vacuum brands worldwide increased from 5.1% to 5.7%.
  • Across the 12 months ending September 2026, Dyson’s estimated Share of Search among mini vacuum brands worldwide peaked at 85.5% in June 2026 and was lowest at 83.2% in March 2026.
  • Across the 12 months ending September 2026, Shark’s estimated Share of Search among mini vacuum brands worldwide peaked at 13.2% in December 2025 and was lowest at 9.8% in June 2026.
  • Across the 12 months ending September 2026, BISSELL’s estimated Share of Search among mini vacuum brands worldwide peaked at 6% in March 2026 and was lowest at 3.1% in December 2025.
  • Across the 12 months ending September 2026, Dyson and Shark held steady: their estimated Share of Search among mini vacuum brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for mini vacuum brands worldwide in September 2026?

  1. In September 2026, Dyson gained estimated Share of Search among mini vacuum brands worldwide, from 83.7% to 84.3%.

  2. In September 2026, Shark lost estimated Share of Search among mini vacuum brands worldwide, from 10.6% to 10%.

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