Brandwave

Black+Decker vs BORA:Which is more popular?

In September 2026, Black+Decker had more branded searches than BORA among saw horse brands worldwide. Black+Decker had about 220,000 branded searches, while BORA had 1,600. Black+Decker made up 17.3% of all saw horse brand searches we track, and BORA accounted for 0.13%. When we asked ChatGPT and Google AI Overviews about saw horse brands, BORA appeared in three of the four answers and Black+Decker in none.

Among saw horse brands worldwide in September 2026

Who do people search for more?

Black+Decker, about 138 searches for every 1 for BORA

Black+Decker 220K searchesBORA 1.6K searches

Who does AI mention more?

BORA, mentioned in 3 of 4 answers, Black+Decker in 0

BORA in 3 of 4Black+Decker in 0 of 4

Who does AI recommend more?

BORA, the only one of the two named

BORA first in 3Black+Decker never named

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Top saw horse brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, BORA was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Black+Decker did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ToughBuilt1st
  2. BORA2nd
  3. Makita–
  4. Black+Decker–
  5. Kobalt–
  6. Irwin–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ToughBuilt4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • BORA3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Makita0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Black+Decker0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Kobalt0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Irwin0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about saw horse brands

4 answers

  • Asked ChatGPT

    “Which saw horse brand should I buy?”

    1. 1ToughBuilt
    2. 2BORA

  • Asked ChatGPT

    “What are the best saw horse brands?”

    1. 1BORA
    2. 2ToughBuilt

  • Asked ChatGPT

    “What's the best saw horse brand for a workshop?”

    1. 1ToughBuilt
    2. 2BORA

  • Searched Google, AI Overview

    “best sawhorse”

    1. 1ToughBuilt

  • Searched Google, AI Overview

    “folding sawhorse”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Black+Decker or BORA more popular in search?

This chart shows how often people search Google for Black+Decker and BORA by name. Each line represents a brand's share of searches for all six saw horse brands we track, month by month, from English-language searches worldwide.

Black+Decker and BORA among saw horse brands worldwide, by month

Share of searches by month for Black+Decker, BORA. The figures are in the table below the chart.

View monthly share of searches table
MonthMakitaBlack+DeckerKobaltToughBuiltIrwinBORA
Oct 202575.4%14.4%5.3%4.4%0.39%0.11%
Nov 202573.5%15.5%6.3%4.2%0.31%0.14%
Dec 202570.8%16.4%7.3%4.9%0.36%0.16%
Jan 202669%17.4%7.2%5.9%0.43%0.19%
Feb 202671.1%16.3%6%6%0.44%0.13%
Mar 202672.8%15.3%6.3%5.1%0.37%0.17%
Apr 202669%17.4%7.2%5.9%0.43%0.19%
May 202666.6%20.4%6.8%5.6%0.41%0.18%
Jun 202669.6%19.3%5.8%4.8%0.35%0.19%
Jul 202666.7%20.3%6.8%5.6%0.41%0.18%
Aug 202669.3%17.3%7.1%5.8%0.35%0.19%
Sep 202669.3%17.3%7.1%5.8%0.35%0.13%

How has the Black+Decker and BORA comparison changed over the last 12 months?

3 findings
  • Black+Decker was ahead of BORA in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Black+Decker’s share of searches among saw horse brands worldwide moved from 14.4% to 17.3%, and its estimated monthly branded searches moved from 245K to 220K.
  • Across the 12 months ending September 2026, BORA’s share of searches among saw horse brands worldwide moved from 0.11% to 0.13%, and its estimated monthly branded searches moved from 1.9K to 1.6K.

How did search popularity change for saw horse brands worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for BORA worldwide fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.

  2. Estimated monthly branded searches for Black+Decker worldwide fell 10.2% over 12 measured months, from 245K to 220K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Black+Decker’s and BORA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Black+Decker

2 branded search terms

  • black and decker
  • blackdecker

BORA

1 branded search term

  • bora tools

How the Brand Demand Index is measured

Other head-to-heads among saw horse brands

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