Brandwave

How popular isBORA?

In September 2026, people searched for BORA by name about 2,900 times worldwide, a 23.7% decrease from the previous year. These searches made up 0.36% of all global folding sawhorse brand searches, placing BORA fourth out of five brands. When we asked both ChatGPT and Google AI Overviews about folding sawhorse brands, BORA appeared in three of the five answers and was the second most recommended of the five.

Search and AI answers in September 2026

BORA is the fourth most searched of 5 competitors and the second most recommended in AI answers.

  1. DeWaltShare of searches 83.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  2. ToughBuiltShare of searches 9.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. StanleyShare of searches 6.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  4. BORAShare of searches 0.36%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  5. WORXShare of searches 0.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
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Top folding sawhorse brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, BORA was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. BORA is the second most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ToughBuilt1st
  2. BORA2nd
  3. WORX3rd
  4. DeWalt4th
  5. Stanley5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ToughBuilt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • BORA3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • WORX3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DeWalt2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stanley2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about folding sawhorse brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which folding sawhorse brands compete with BORA?

BORA against folding sawhorse brands worldwide, by month

Share of searches by month for DeWalt, ToughBuilt, Stanley, BORA. The figures are in the table below the chart.

View monthly share of searches table
MonthDeWaltToughBuiltStanleyBORAWORX
Oct 202583.8%9.2%6.2%0.47%0.36%
Nov 202585.2%7.7%6.3%0.5%0.43%
Dec 202585.3%7.7%6.3%0.41%0.36%
Jan 202683.8%9.2%6.2%0.46%0.35%
Feb 202684.9%9.3%5.1%0.37%0.28%
Mar 202683.7%9.2%6.2%0.6%0.35%
Apr 202684.3%9.3%5.1%0.98%0.37%
May 202684.8%9.3%5.1%0.47%0.36%
Jun 202685.2%7.7%6.3%0.51%0.36%
Jul 202682.6%9.1%7.4%0.48%0.36%
Aug 202682.7%9.1%7.4%0.45%0.29%
Sep 202683.9%9.2%6.2%0.36%0.3%

  1. 1.DeWalt

    83.9%

    Held 1st. 673K estimated branded searches, 0% vs prior month. Share +1.2 points.

  2. 2.ToughBuilt

    9.2%

    Held 2nd. 74K estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Stanley

    6.2%

    Held 3rd. 49.5K estimated branded searches, -18.2% vs prior month. Share -1.3 points.

  4. 4.BORA

    0.36%

    Held 4th. 2.9K estimated branded searches, -21.6% vs prior month. Share -0.1 points.

  5. 5.WORX

    0.3%

    Held 5th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between BORA and its closest rivals

Every comparison with BORA

8 comparisons

How has branded search demand for BORA changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for BORA worldwide fell from 3.8K to 2.9K.
  • Across the 12 months ending September 2026, BORA’s share of searches among folding sawhorse brands worldwide held steady, from 0.47% to 0.36%.

How did search popularity change for folding sawhorse brands worldwide in September 2026?

5 changes

  1. In September 2026, DeWalt gained share of searches among folding sawhorse brands worldwide, from 82.7% to 83.9%.

  2. In September 2026, Stanley lost share of searches among folding sawhorse brands worldwide, from 7.4% to 6.2%.

  3. ToughBuilt’s share of searches among folding sawhorse brands worldwide has gained ground for 3 months in a row, from 7.7% to 9.2% in September 2026.

  4. Estimated monthly branded searches for BORA worldwide fell 23.7% over 12 measured months, from 3.8K to 2.9K in September 2026.

  5. Estimated monthly branded searches for WORX worldwide fell 17.4% over 12 measured months, from 2.9K to 2.4K in September 2026.

How are BORA’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using BORA’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • bora sawhorse
  • bora tools

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How the Brand Demand Index is measured

Where does BORA compete?

BORA is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Saw horse brands6th of 60.13%Show ranking
Folding sawhorse brands4th of 50.36%Shown above
Creator with pink hair and a pink jacket

Is BORA your brand?

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