Brandwave

BORA vs WORX:Which is more popular?

In September 2026, BORA had more branded searches than WORX among folding sawhorse brands worldwide. BORA had about 2,900 branded searches, while WORX had 2,380. BORA made up 0.36% of all folding sawhorse brand searches we track, and WORX accounted for 0.3%. When we asked ChatGPT and Google AI Overviews about folding sawhorse brands, BORA and WORX each appeared in three of the five answers. BORA was mentioned before WORX in three out of four answers.

Among folding sawhorse brands worldwide in September 2026

Who do people search for more?

BORA, about 22% more searches than WORX

BORA 2.9K searchesWORX 2.4K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

BORA in 3 of 5WORX in 3 of 5

Who does AI recommend more?

BORA, named ahead of WORX in 3 of 4 answers

BORA first in 3WORX first in 1

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Top folding sawhorse brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, BORA was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. WORX was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. BORA was listed before WORX in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ToughBuilt1st
  2. BORA2nd
  3. WORX3rd
  4. DeWalt4th
  5. Stanley5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ToughBuilt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • BORA3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • WORX3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DeWalt2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stanley2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about folding sawhorse brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is BORA or WORX more popular in search?

This chart shows how often people search Google for BORA and WORX by name. Each line represents a brand's share of searches for all five folding sawhorse brands we track, month by month, from English-language searches worldwide.

BORA and WORX among folding sawhorse brands worldwide, by month

Share of searches by month for BORA, WORX. The figures are in the table below the chart.

View monthly share of searches table
MonthDeWaltToughBuiltStanleyBORAWORX
Oct 202583.8%9.2%6.2%0.47%0.36%
Nov 202585.2%7.7%6.3%0.5%0.43%
Dec 202585.3%7.7%6.3%0.41%0.36%
Jan 202683.8%9.2%6.2%0.46%0.35%
Feb 202684.9%9.3%5.1%0.37%0.28%
Mar 202683.7%9.2%6.2%0.6%0.35%
Apr 202684.3%9.3%5.1%0.98%0.37%
May 202684.8%9.3%5.1%0.47%0.36%
Jun 202685.2%7.7%6.3%0.51%0.36%
Jul 202682.6%9.1%7.4%0.48%0.36%
Aug 202682.7%9.1%7.4%0.45%0.29%
Sep 202683.9%9.2%6.2%0.36%0.3%

How has the BORA and WORX comparison changed over the last 12 months?

3 findings
  • BORA was ahead of WORX in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, BORA’s share of searches among folding sawhorse brands worldwide moved from 0.47% to 0.36%, and its estimated monthly branded searches moved from 3.8K to 2.9K.
  • Across the 12 months ending September 2026, WORX’s share of searches among folding sawhorse brands worldwide moved from 0.36% to 0.3%, and its estimated monthly branded searches moved from 2.9K to 2.4K.

How did search popularity change for folding sawhorse brands worldwide in September 2026?

2 changes
  1. Estimated monthly branded searches for BORA worldwide fell 23.7% over 12 measured months, from 3.8K to 2.9K in September 2026.

  2. Estimated monthly branded searches for WORX worldwide fell 17.4% over 12 measured months, from 2.9K to 2.4K in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using BORA’s and WORX’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

BORA

2 branded search terms

  • bora sawhorse
  • bora tools

WORX

2 branded search terms

  • worx pegasus
  • worx sawhorse

How the Brand Demand Index is measured

Other head-to-heads among folding sawhorse brands

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